Black hat SEO refers to a set of practices that are used to increase the positioning of a website or page in search engine results by means that violate the terms of service and trick their algorithms.
Black Hat SEO is often contrasted with White Hat SEO methods in the SEO world ( What is SEO ). The black hat SEO method refers to search engine optimization (SEO) techniques that do not follow the guidelines given by the Google search engine (webmaster guidelines).
Even though the majority of black hat techniques are primarily legal tricks intended to exploit loopholes in Google, save resources and buy time to generate traffic, some unethical black hat SEOs may use techniques for the purpose of to harm webmasters and competing sites (negative seo).
What can transform techniques used of good war with the search engine, in harmful actions for editors of sites and their activities. Studying black hat methods allows you to better understand SEO and know the limits of Google to optimize the natural referencing of your website.
White Hat SEO can be defined by SEO techniques that do not use any techniques prohibited by the Google Guidelines.
Black Hat SEO working methods can be defined by the set of practices that consist of improving the ranking of your website by means that do not comply with Google's terms of service.
Let's be honest, if one were to stick to Google's guidelines, whole parts of SEO strategies would be sidelined , even among SEOs who claim to be " White Hat SEO ". Each color can be confused easily.
For example, let's look at Google 's backlink guidelines. If you follow the rules given, with the exception of a few link exchanges, all netlinking should happen naturally. Suffice to say that the majority of techniques to stimulate incoming links and the method of buying links widely used at present are totally prohibited by Google's rules.
Under these conditions, it is difficult to find many sites referenced online by totally white knights.
Once Google's rules are broken, and they are broken quickly, then there are different fields and scales in the technical exploitation of Google's loopholes and the use of Black Hat SEO techniques.
If we classify the SEO criteria of a website into 3 main categories, we have the technical performance of the site, the content and the popularity. Black Hat SEO actions and techniques focus on the last two points .
Content is king for Google, but content creation work takes time , requires the help of an editor and writing large texts in a volume logic takes a lot of time. Black Hat techniques will therefore aim to overcome this major problem by using various tricks to generate text quickly and inexpensively.
The popularity of a site depends above all on the quantity and quality of the links pointing to it. Black hat netlinking techniques can accelerate the acquisition of backlinks.
Negative SEO refers to the practice of using blak hat SEO and unethical techniques to sabotage a competitor's search engine rankings.
Negative SEO attacks can take different forms:
- Hacking your website.
- Create hundreds or thousands of spammy links to your site.
- Copy your content.
- And other techniques to trick users.
Playing cat and mouse with Google to drive traffic is an exciting, but risky experience . Techniques deemed to be abusive to Google may be detected by the search engine and sanctioned by downgrading or complete de-indexing of the site, known as Google penalties and sanctions .
Be aware of this, follow the advice and assess the risks. The most aggressive methods can be very profitable, but with a shorter lifespan than long-term strategies that follow the wisest recommendations.
From these observations it is important to use different techniques according to the objectives of each site and the short-term or long-term vision of each site.