Is your e-commerce site as energetic as an airport in full confinement?
After the euphoria of the first few weeks, the truth emerges : creating an online store takes time and many solutions to master the art of online sales.
This is why, to get off to a good start in dropshipping and succeed in converting quickly, certain tools and software remain essential. From the choice of suppliers, to the management of orders and your communication, a plethora of strategies and applications are to be known to save time and make sales in e-commerce. Do we go around?
CMS solutions for selling online
Any beginner in e-commerce asks this first question: which platform to choose for my online site? And this reflection remains judicious since today, many structures are surfing on the craze of “ready-to-use” e-commerce sites. Sites to build yourself, helped by templates. They are called Shopify, Dropizy, Magento or Woocommerce and they all boast about the easy creation of online stores.
Supported by customer service with a plethora of built-in themes and apps, choose the most suitable one for your needs.
To help you, discover our comparative articles Shopify vs Dropizy and Shopify Vs Woocommerce
The best online payment APIs
In e-commerce, payment gateways influence checkouts. Even if your CMS offers a transaction platform, some remain essential to attract as many audiences as possible. If Stripe is the most cited for its ease of acquisition and security, others, such as Paypal, Amazon Pay or even those that accept Bitcoin, set you apart from competitors. Because offering modern, fast and reassuring payment solutions is popular with a young and connected target.
To learn more about the subject, discover the alternatives to Stripe and the interest of accepting crypto-currencies on your site.
Sourcing software for winning products
To make a number quickly in e-commerce , everything is played on the winning product. For that, nothing like a catalog of the best sellers to unearth the rare pearl. The unique object, never seen and super trendy.
If the winning products are found by scrolling the pages of supplier sites such as Dsers or Aliexpress. Other modules like Dropispy and Minea reference the best advertisements and competing sites, for a more critical and rapid analysis. You can thus identify and inspire yourself from the announcements of articles that are a hit in several niches and in different countries.
Otherwise, Google Trend is still very effective in probing the popularity of a product. With its graphical data results, know if the keyword related to your find is trending at a glance.
Tools dedicated to SEO
Keyword research and queries
SEO is a mandatory knowledge in e-commerce when you aspire to sell in the long term, without advertising costs.
Also called natural referencing, this strategy for acquiring qualified traffic is essential from the construction of your pages in each textual content. How ? By targeting your audience with keywords and queries typed on search engines and related to your site. These expressions are to be disseminated in all your pages: on the descriptions of tags, titles and subtitles, URLs, etc.
To vary and discern them, tools like Semrush , Ubersuggest, Rank Explorer , list the search volumes per targeted word and their costs per click on the advertisements. As for Answer The Public and Google suggestions, they are a source of proposals for unearthing ideas for long-tail queries, based on a main keyword.
Semantic optimization
Working on your SEO requires mastering editorial techniques. Because, to convince your prospect to buy your product and to inform him about a subject, you have to know how to appear professional and inspire confidence. This is why diversifying your vocabulary and mastering your subject reassures your reader, but also Google's algorithms. Thus, the presence of a relevant semantic field in your content is integrated into the many SEO criteria. For this, the sites 1.fr , Synonymo , Rimesolides and Crisco provide a list of terms and synonyms to flesh out your paragraphs and your ideas.
To learn more about SEO strategy, click here .
Plugins to save time
Automate your accounting with Bizyness
Getting into dropshipping is sometimes a new entrepreneurial adventure. And like any business, it has obligations… Like keeping its accounts. One of the time-consuming and complex tasks that it is now possible to delegate to online software and with complete confidence. Downloadable, directly on your administrator interface, the Bizyness software takes care of editing your customer invoices, your tax declarations and personalizes them according to your legal status.
Delegate order management
If processing the first sales is manageable manually, with success it is impossible to continue ordering your products one by one. For this, the Dsers plugin, linked to your store, is responsible for receiving and processing direct sales with your supplier. From packaging to shipping. Similarly, after-sales service automation supports respond to customer emails and manage returns and conflicts. Via automatic and personalized responses, the SAVAutomatic application saves time and relieves your nerves!
E-commerce marketing platforms
Messaging for email policy
Managing an e-commerce site requires effective communication support with your customers. By creating a professional email address on a secure and intuitive messaging system, you can, in addition to managing your after-sales service, program emailing campaigns to relaunch your prospects and increase your transactions.
Find our list of trending email solutions and, if your contact list is starting to grow, read how to exploit it with the emailing strategy .
Transactional analysis sites
When you make sales in dropshipping, you always research where they come from. Between the different traffic acquisitions, it is impossible to discern where your customer arrived from. Facebook ? SEO? Live ? Abandoned cart reminder? To keep a view on the evolution of your turnover, as on the best landing pages, software such as Search Consol, Business Manager or Google Analytics, take up the metrics of your purchase tunnels to know which ones to optimise.
By linking the Search Consol to your store, your audience's buying journeys hold no secrets for you
Graphic illustration software
Building your site, like creating a brand, requires working on your visuals on a daily basis. To present the product, feed its Instagram feed, illustrate a promotion or stage a demonstration… Graphic design software will quickly integrate your favorites bar. They are called Canva, Filmora or other image compressor tools… And are all willing to save you the cost of a designer and videographer.
With Canva , for example, anything is possible. Helped by their models, intuitively create your presentations, logos, publications on the networks and other flyers… While respecting your graphic charter and your values, in all areas of communication.
When you start e-commerce , you can't wait for your sales to “take off” like a passenger sitting on an airplane. This is why the suggested tools remain essential to win your first customers, and develop your online business as quickly and efficiently as possible. These suggestions are of course exhaustive.
Besides, do you know of others who could help your colleagues get off the tarmac?
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