Surfer SEO is possibly one of the most exciting tools in the world of SEO in the last 5 years.
In this 2021 Surfer SEO has taken a substantial leap and is possibly the fastest growing tool today.
Disruptive, original and sincere, delivering very good results.
Its focus is on improving the On Site SEO of your website and gaining more visibility for the keywords you are trying to position.
In this tutorial – megapost – review of Surfer SEO you will find absolutely all the features of this tool.
But not only that, you will also find my personal and deep opinion about what this tool can contribute to SEO agencies and consultants who seek to improve results in the SERP's.
When we think of SEO tools, we always think of specific functionalities such as keyword search, keyword tracking and tools that allow you to perform SEO audits.
Fortunately, Surfer SEO is more than that.
I can summarize Surfer SEO in this sentence: an On Page SEO tool that allows you to take action with actionable recommendations.
And I emphasize what: actionable recommendations.
With Surfer SEO you stop being someone who only learns SEO and become someone who learns and applies SEO. We leave behind so much theory and move on to practice, which is the only thing that will make our blog or that of our clients position itself on the first page.
Surfer SEO defines itself as: "We analyze more than 500 on-page signals in the blink of an eye, and with this we give you the perfect recipe for better rankings."
As if that were not enough, he gives us Keyword Surfer , a free extension within Google's SERPs that we will talk about later.
As we know Google is continually changing.
SEO's and tools often take time to see these changes because:
- They would have to update their tools and knowledge
- It would imply changing their work modality
And when things work, this is something we don't want to do: change.
Things may work out in the short-medium term, but if SEOs continue to use compromising strategies that are not focused on the user, they will surely have a hard time in a few years when all their websites go down.
Surfer SEO is one of the first tools I see focused on optimizing On Page SEO based on the information it gets from the SERP's and based on what works.
It is not based on theories, it is based on what it serves and what it positions.
We will see more about this later.
Now comes the most interesting of all.
To talk about the features of Surfer SEO is to talk about the potential of a very powerful tool for SEOs around the world.
Let's start going over all its features.
Let's start with what I consider the best functionality of the tool.
With SERP Analyzer you will be able to optimize your content given a specific keyword that you want to rank for on your blog or website .
Let’s see an example on the keyword: “SEO tools”
The first thing we are going to find when searching for a keyword is a graph that analyzes the number of words in a URL with respect to its position in the SERP's.
Thanks to this we can know that to position ourselves for the keyword “seo tools” we need content that is around 4,000 words.
It is possible that if we make an article with fewer words, it will be difficult for us to achieve greater visibility in the SERP's.
We will also find the positions of the SERP's with the exact results.
My content of best SEO tools as you will see in the image is located in the 6th position of the first page of Google.
They have recently added SEO optimization and SEO authority metrics that have honestly seemed very accurate to me (so far).
According to the image, the SEO On Page optimization of my URL is 79/100, which is a very good score.
However, as the NichoSEO domain is relatively new and I have not done link building , the SEO authority of my domain is 1/10.
Conclusion: I have room to make more SEO On Site improvements and I need to get links for my site's reputation to improve.
Bearing this in mind, what actions can be taken to improve my content and climb positions?
Luckily, Surfer SEO delivers the solution to you on a silver platter. By clicking on the “audit” button we will have a summary of everything we need to improve in order to climb positions for this keyword.
Surfer will return a report similar to this.
And this is when the magic begins...
The first thing the tool gives you is a list of all the links that other SERP results have that position said content.
This will help you later to download said list and do email outreach to search for collaborations/links.
We also have a keyword density analysis for the URL you are auditing.
In other words, Surfer SEO will tell you literally and based on the other results that have better rankings than yours, which keywords you should use more or less depending on the situation.
In the example we see that I have only talked about “websites”, “seo on page” and “free version” on very few occasions and that I could improve my content by including more of these words.
We also see how other keywords are fine and in others I must remove keywords.
This is perhaps the most controversial feature of the tool. My content is 6,800 words long and he recommends that I remove between 2,000 and 4,000 words.
Because other contents that are better positioned than me have a smaller amount. It also recommends that I remove some bold and some words from h2, h3 and h4.
I have already seen other posts from other bloggers proving that the software is right to make these recommendations, and of course I will try it myself 😉
In addition to all these suggestions it also gives you:
- Analysis of the number of "exact match keywords" for every 100 words according to your competition.
- Comparisons of keywords vs your competition in different parts of the content: in subtitles, in images, in paragraphs and in alternative texts of images.
- Analysis of number of alternative keywords.
- Analysis of item counts per URL and how you can improve your ranking by removing or adding images or tags.
- Load time vs other pages.
This is just a part of all the features offered by the tool's SERP Analyzer.
Nothing else like it has been seen on the market, and that makes them an original platform to improve your SEO.
In addition to the SERP Analyzer we also have a content editor.
If I had to compare it to something I would say it's a Gr*ammarly but for SEO*.
Instead of creating the content in Wordpress, you can use Surfer SEO to align your content according to what it currently ranks for, all with the Content Editor .
The software analyzes your main keyword which in this case is “surfer seo” and performs a study of the SERP's to determine the keywords, tags, images and sections that you should include in your content.
Subsequently, all that remains is for you to make the relevant corrections in the Content Editor and prepare to position yourself like never before.
Another functionality that is more to complement the SERP Analyzer and give more context to the Content Editor is the built-in keyword research tool.
This functionality is similar to those provided by Ahrefs, Semrush or DinoRANK , however the keywords it generates as results do not reach the level of these other tools…yet.
Currently this functionality does not have many possibilities and I would not recommend it to do a keyword search either.
Similarly, Surfer has every intention of improving this feature and making it a powerful platform for performing keyword research.
This Chrome extension is not just another Surfer SEO tool. It is the perfect complement to know the search volume of the queries that we search for in Google.
As shown in the image, when searching, the Keyword Surfer will give us the volume of monthly searches and also the similarity with other related keywords .
As if that were not enough, the extension also offers us the possibility of copying these keywords in the clipboard and later exporting them in CSV with their corresponding search volume.
Without a doubt, Keyword Surfer saves us a lot of work, since while we are browsing the first page of the SERP's we can investigate the volume of each query without going to any tool, just look at the featured snippet created by the extension to the right of the primary results.
Best of all: it's totally free. What are you doing that you don't have Keyword Surfer in your Chrome yet?
Before going on to talk about Surfer SEO pricing, I wanted to dedicate a special section to talk about NLP (Natural Language Processing).
To understand the true Search Intent or user intent in Google , Google works a lot on NLP, which is why it recently came out with the BERT Update (I recommend this post if you don't know what BERT is).
I also recommend this video if you want to know more.
In essence, Surfer SEO works with this technology to give you the best and most information so that you can position competitive words using variants and appropriate context for them.
Let's talk about prices.
Surfer SEO is not a free tool, and just like Ahrefs , for example, they previously had a trial at a really cheap price, in the case of Surfer it was 1 dollar for 7 days and in the case of Ahrefs it was 7 dollars for the same period.
The good thing is that now Surfer SEO has a 30-day money-back guarantee. If you don't like it or discover that it won't be useful to you, you can unsubscribe by sending an email.
The price of the plans are as follows:
- Basic Plan of 59 USD per month (paying monthly).
- Pro plan of 119 USD per month (paying monthly)
- Business Plan of 239 USD per month (paying monthly).
Note: The prices become more accessible when paying the annual license (17% discount).
It is not an inexpensive tool – even so, it is more so than others like Ahrefs or Semrush – but it is a worthwhile tool, and if you are serious about your agency or your SEO consultancy, you should take it into account.
I personally have the Basic Plan but I am seriously considering upgrading to the PRO because of its NLP feature . Although what I have done in the past is to create an account with another email and pay the trial dollar to make a one-week use of the NLP feature.
Today the Basic plan includes the first month of NLP free.
I want to know: Have you already tried this tool? What is your opinion of its power? Is it the SEO tool of the future? 😱