I've been using Serpstat for several months now, and it seemed like a great time to do a full tutorial on using this SEO tool.
SEO tools are responsible for us being able to improve our positioning in Google and also, if we use them well, we can get more leads, customers and sales.
Therefore, using a good SEO tool is a good way to achieve your digital goals.
However, the prices of SEO tools are generally excessive. This is not the case with Serpstat . We will talk about it later.
What is Serpstat?
If you are reading this tutorial it means that you want to learn about Serpstat because you will be considering buying it. So let's get started.
What is Serpstat?
It is an SEO software created by the Ukrainian Oleg Salamaha in 2013.
The Serpstat database includes more than 130 countries, among which are important countries such as the United States , Russia , Spain , Italy . Germany and many more.
What does this mean?
It means that the software is capable of extracting information about the positioning in Google of the websites that work in these locations.
This does not mean that even if your country “is not” in its database, you will not obtain information about your website.
But when the country is included in the database, it undoubtedly offers more accurate and better quality data than if it is not.
If you want to see all the countries that are part of Serpstat I leave the link here.
Serpstat price vs other tools
The prices of SEO tools are not very popular.
Ahrefs , for example, (which in my opinion is the best SEO tool) since it is used to find keywords, analyze your competitors and find opportunities to climb positions in Google has a cost of 99 dollars per month in its most affordable plan.
Not everyone can afford it, and perhaps you are just starting out with your online business, and therefore, it seems like a rather exaggerated amount.
Serpstat , on the other hand, is a very promising option in this regard.
Note: Pricing has risen in recent years from $29 in the cheapest plan to now $69.
How did I get the tool?
I am sure that I am testing more than 100 marketing and SEO tools.
I wasn't willing to spend to try it.
However, a few years ago I found Serpstat available at a special price within Appsumo, the most popular site in the US to get good software at a great price.
6 Serpstat keys that are worth it
The largest features of Serpstat can be divided into 6 large blocks.
1. Keyword Research
Every good SEO campaign needs a good keyword search. This is how most SEO niches start.
The keyword research allows you to investigate which are the keywords for which you can position yourself by creating quality content in the short-medium or even long term.
If your intention is to outperform your competitors, you will need a great content strategy that is accompanied by this keyword research.
Serpstat , like many other SEO tools, offers you key indicators such as the volume of searches for a keyword, its cost per click, the level of competition, etc.
One of the advantages of any keyword search is that we can amplify our content with different variations of those keywords.
Combining all these results you can create a super specialized website in your niche and enrich your content in a perfect way.
Serpstat is also a good place to find long-tail keywords.
Do you know what they are?
They are keywords with a relatively low volume of traffic but that added together have a lot of potential.
2. Domain analysis in Serpstat
To see a general analysis of a domain I have chosen to analyze Spotify.
The first thing we see (besides a bunch of data) is:
- The Serpstat visibility index (not very important).
- Estimated traffic per month (SE Traffic)
- The organic keywords for which Spotify is positioned.
- The number of keywords for which Spotify is positioned in Google Adwords.
These are the “general data” that Serpstat offers us.
After this we have a long description of several of these data and much more.
In the first section of the image that you place above, we can see the main keywords for which this company receives traffic and what its search volume is.
Also in the ads section we can see which keywords Spotify pays to appear first in Adwords , it is natural that “premium plan” and all those appear.
3. Analyze Backlinks
One of the things that I really like is that Serpstat allows you to analyze the backlinks obtained by the domains in periods of time:
On the other hand Ahrefs for example represents the links earned in the form of progression or regression over time:
In other tools such as SE Ranking we also find the same functionality:
4. SEO audits (Better functionality)
My favorite feature of Serpstat is its SEO audits.
Whenever I have a new SEO client, I run their website through the Serpstat auditor and then use other tools to dig deeper.
Why?
I find it one of the easiest Site Audits dashboards to use and it gives me in a simple way all the changes that can be made to improve.
It may interest you : How to do SEO audits
5. Study and “steal” links from the competition
If you have an SEO tool that is able to find the link profile of other websites then you will have the possibility to “steal links”.
As we all know, earning links is one of the fastest strategies to increase your SE or Google authority.
The tool has a very simple dashboard to display the links of a site.
This is useful for exporting said data to excel with the Export button, although it is true that the tool lacks the ability to filter said links.
For example, links cannot be filtered by their estimated volume of traffic, their estimated Domain Rating, nor by their organic keywords.
6. Find new keywords
All off-road tools have the ability to find thousands of keywords that can add traffic to your website.
Serpstat is no exception:
https://www.youtube.com/watch?v=eej8j0j1mr8
Here I leave you an explanatory video of how to use the tool for keyword research.
In conclusion…
Serpstat is a tool that is taking flight and has grown quite a bit in recent years.
There is a lot of room for improvement but it becomes more and more useful. As it becomes more and more useful, it also becomes more expensive.
I hope this tutorial on Serpstat features has helped you! 🙂
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