SEO tools provide the specific data and information necessary to optimize the referencing of a website and generate traffic ( See the natural referencing guide ). They allow you to find opportunities and identify weaknesses in your SEO strategy that can prevent you from ranking well on Google.
SEO tools and software fall into various categories:
- Site analysis and audit.
- Keyword research.
- Analysis of netlinking and competition.
- On-page and on-site optimization.
- Checking rankings.
- Site performance analysis.
- The development of links.
- specific plugins.
Optimizing the natural referencing of a website on Google and trying to position it in the first results of the search engine on high traffic queries requires a lot of SEO knowledge, work, patience and good specialized tools for SEO . , whether free or paid.
Even if each SEO has their own preferences and working methods, specific tools are particularly popular in the main areas: technical audit, analytics, crawl analysis, monitoring of keyword positioning, netlinking, keyword research, writing and semantics, competitive analysis, marketing…
Each SEO tool helps you to set up and follow your SEO strategies and it is now becoming difficult to do without it if you really want to seriously commit to this path and monitor performance.
We have made a selection of the best tools acclaimed and validated by SEO specialists. They are categorized according to their uses.
The SEO community, especially in France, shows great creativity . From the free offer to the solutions at the highest prices, a large number of software and tools are available with functionalities adapted to your permanent or occasional needs.
Rather than focusing on specific features, some SEO tools try to offer a multitude of features in order to become real SEO toolboxes .
The solutions presented below centralize dozens of tools for SEO specialists (positioning reports, website audit, backlink monitoring, competition analysis, errors on the site, keyword position, etc.). Semrush is a tool known worldwide with a very complete interface…
- SEO Observer
- Google Search Console
See reviews of comprehensive SEO tools
Tools make it possible to carry out SEO audits of entire websites and to edit reports in order to correct SEO errors. This SAAS software allows you to save time and identify the problems that can impact your natural referencing on hundreds of criteria and thus carry out a quick SEO audit of the website. Each tool also gives you a list of recommendations based on what needs to be fixed.
- RM Tech
See reviews of SEO audit tools
The goal of natural referencing is to position a maximum of keywords in the first positions of Google results. To analyze your evolution and know your positioning on targeted queries, you need tools that allow you to obtain the ranking of your keywords in Google results . Here is a list of tools dedicated to monitoring the positioning of keywords in online search engines.
Some tools will tell you if your site is positioned in Google's local pack and on which local queries.
- seo hero ninja
- monitor tank
See the tests of the best tools to monitor your positions on Google
Backlinks are the nerve of war in natural referencing. In recent years, link sales platforms have multiplied and are now part of the essential SEO tools to create your netlinking strategy. .
Their purpose is to put SEO specialists in contact with site editors and to manage the commercial relationship. You have access to sites of different qualities to buy links, ranging from directories to major press sites, with prices that are also very different depending on the notoriety of the sites.
- Tp submit
- Rocket Links
See reviews on link buying platforms
Netlinking is an important part of natural referencing. To observe your competitors and follow your inbound link acquisition strategy, you must use specialized SEO tools that allow you to list the backlinks that exist. Majestic is the tool behind the notions of Trust Flow and Citation Flow.
See backlink audit software tests
Keyword research is a fundamental part of SEO strategy. Knowing what potential customers type in search engines is important to define an editorial line and the existing competition. A multitude of specific tools allow you to find the right keywords to target on Google .
- Answer the public
- Google Keyword Planner
- Yooda Insight
See reviews of the best SEO keyword research tools
Creating quality content for readers and optimized for search engines is an effective way to capture quality traffic. Many tools have emerged to help seo specialists work on their content to make it better understood by Google. Semantic analysis, internal linking, semantic cocoon, lexical fields… These specialized tools will help you see more clearly and optimize your texts.
See reviews for authoring and semantic tools
Technical issues can hurt your SEO and limit your SEO performance. Thanks to SEO crawl and log analysis tools, these problems can be identified and corrected. Some indexing errors and issues cannot be uncovered without this type of specific SEO software.
- screaming frog
See reviews of site crawling and log analysis tools
Your content must be unique to draw its full potential in terms of natural referencing. Tools allow you to hunt for stolen and duplicate content and to obtain the list of sites that use your content.
- Kill Duplicate
- Duplicate checker
See the tests of the best tools to identify duplicate content
Page load speed has become an SEO criterion for Google that places importance on user experience. Specific tools allow you to analyze the speed of your website and offer you technical improvements to make it faster.
- Google Page Speed Insights
- YS low
See the tools to analyze the speed of a website
Google provides specific SEO tools to better monitor the evolution of your SEO and communicate on any problems that are identified by the search engine. The Google commands to be used directly in the search bar can also be very useful for carrying out different queries and collecting important information (identifying netlinking spots, auditing the competition, etc.).
When working in WordPress, there are very good SEO plugins to manage the SEO part of your website or blog . These extensions facilitate the work and improve the potential of the CMS for its SEO part.
- Yoast SEO
- All in One SEO Pack
- Rank Math
- SEO Framework
See the best plugins for WordPress
In SEO, content is king. You will therefore need to hire writers to help you produce quality content . To meet this need, specialized platforms have emerged to put you in touch with web editors specializing in various fields and niches. These platforms are particularly useful for the mass production of content and for managing the organization of work. Some even offer APIs to directly import publications into your interfaces.
- text broker
See reviews on writing platforms