Local SEO: statistics and key figures

You will find in this article a multitude of statistics that it can be interesting to know when you are interested in local SEO strategies .

To search near you or your location, local SEO is a big help. Indeed, it will direct and target the results presented on the search engines. Why is this approach relevant for your business?

88% of users who search by area visit the location the same day. In order to attract users, a local SEO strategy is a must.

General local SEO statistics

• 97% of consumers search for a local business on search engines
• Every month, Internet users visit 1.5 billion places in their Google searches.
• 46% of Google searches are local.
• 67% of internet users value companies that personalize their ads and content based on their location.
• 70% of consumers visit a store after finding information online.
• 28% of local searches result in a purchase.
• 61% of mobile users are likely to contact a business if the site is responsive.
• 78% of local mobile searches result in an in-store purchase.

Consumer behavior

• 12% of consumers search daily for a local business.
• When looking for a local business, the first instinct of 97% of consumers is to go to Google.
• 86% of consumers use Google Maps to find the location of a business.
• 76% of Internet users who have carried out a local search visit the location of the company found during the day.
• During the holidays, 76% of consumers prefer physical shopping to online shopping.
• 95% of travelers read one or more reviews before making a reservation.
• 75% of Internet users do not consult the second page of search results.
• 24.46% of clicks are directed to the first results
• 56% of local retailers have not yet created their Google My Business listing and 82% are not registered on Bing
• Searches for store opening hours are at their peak at Christmas. They increase by 34% at this time of year.
• 90% of marketers believe local SEO advertising improves business.
• 62% of consumers ignore a business if they can't find information on the internet
• 68% of smartphone users have used “Get Directions” or “Click to Call” options in local mobile ads.
• 88% of consumers research reviews online before choosing a local service.
• 51% of consumers appreciate location-based promotions.

Mobile and voice search

• 30% of mobile searches are location-based.
• In 2019, the number of “where to find/where to buy” searches increased
• 65% of consumers use their phone before buying
• Searches for “near me” have increased nearly 900% in the past two years.
• Over 55% of consumers have used voice search to find a local business.
• 28% of local mobile searches result in a same-day in-store purchase.
• 89% of people are more likely to recommend a brand after a positive user experience on mobile.
• 51% of smartphone users search for local information on the go.
• 89% of people search for a local business at least once a week.
• 30% of all mobile searches are location related.
• 58% of American adults have used voice search to find a local business in the past year.
• On mobile, voice searches are 3x more likely than text.
• 2 out of 5 adults use voice search daily.
• “Nearby” mobile searches increased 136% in one year
• 84% of “nearby” searches are done on mobile.
• 33% of mobile searches are done right before visiting a store.
• 88% of mobile users who perform a local search get to the place they are looking for within a week.
• 19% of mobile users made an unexpected purchase after seeing a local ad.

Why should feedback be important?

• 83% of consumers no longer trust traditional advertising.
• 73% of consumers trust online reviews
• 15% of internet users don't trust local businesses that don't have customer reviews
• 72% of people don't make a decision until they read comments
• 91% of millennials trust online reviews as much as those around them
• 1 single comment can increase conversion by 10%
• 57.5% of global reviews are left on Google
• Positive feedback has the power to increase conversion rate by up to 85% .
• 97% of prospects say that reviews influence their purchase decision.
• 82% of users want to read negative reviews.
• 68% of consumers have left a review for a local business.
• 95% of consumers are wary of fake reviews if there are no bad reviews.

The strength of Google My Business

• 56% of local businesses have yet to claim the use of their local listing on Google My Business.
• 61% of businesses have 4-5 stars on Google My Business.
• 5% companies have less than three stars.
• Going from 3 to 5 stars allows a business to get 25 times more clicks .
• Business listings with more than 100 images get 520% ​​more calls and 2.7% more clicks .
• Local businesses that respond to at least 32% of reviews see their conversion rate 80% higher than those that only respond to 10%.

Local Pack and SEO optimization

• Google's 3-local pack ranks first in the SERP in 93% of cases .
• 44% of users will click on Google's new local pack
• 85% of local businesses rate SEO as the most effective customer acquisition strategy
• 92% of Internet users choose a business whose site is on the first page of the local SERP.

Social Media and Local SEO

• Local search on the Internet is 300% more important than social networks.
• Every day, there are 2 billion Facebook requests and 1.6 billion on Twitter, two social networks used as search engines.
• Comments on Facebook impact the purchasing decision of consumers by more than 50% .
• 66 million local businesses have a Facebook Business page.
• Customer feedback shared on Twitter increases sales by 6.46%.
• 76% of Americans have purchased a product they saw in a social media post.
• 98% of B2C companies use Facebook.
• Over 78% of US consumers found the desired item on Facebook.
• 71% of Internet users use social networks at least once a month.
• 80% of time spent on networks is on mobile
• 78.5% of Twitter users have tweeted about a brand.
• 46% of Google searches are looking for local information.
• 72% of consumers follow brands on social media to get discounts.
• 200 million Instagram users visit a brand's page every day
• 92% of internet users will choose businesses on the first page of local search results.

Local referencing statistics demonstrate the importance of geolocation for Internet users. Purchases are made based on the location of consumers to facilitate access to goods and services. In this approach, the Internet plays an essential role.