Then you must know some very important things.
There are many reasons to start a blog and to start creating content.
Within these reasons we can find:
- Generate visibility: The reach of our article can capture readers, attention and even customers.
- Better Opportunities: Creating a perfect item can open the doors to many amazing opportunities for you.
- Make an impact : Because we want our content to be able to help readers and to be successful.
By creating quality content we are closer to achieving those goals.
And in this post I am going to tell you how to make a post that generates visibility, opportunities and impact.
For that we must follow a series of steps, a series of guidelines to write.
Do not worry, I will detail them to the fullest.
Let us begin!
Being a blogger is not an easy job, it takes a lot of discipline, perseverance and sometimes a lot of research.
Because if we want to be successful we must take into account (to a certain extent) the principles of SEO positioning. At least that's my opinion.
Writing like a professional is not enough, we must deliver a post that is: complete, attractive and that generates interest.
The good thing about all this is that we can all achieve it. Absolutely everyone.
There are also several marketing tactics and notions that we must take into account in order to apply to create these articles.
That is why writing an article is not just sitting in front of your pc and writing just like that. You must learn SEO and know how to research keywords.
Google is the search engine that will determine how many organic visits you get. We all search on Google and all people who use the Internet have it in mind as the number one tool to search for information on the Internet.
That is why ranking on the first page of Google is always so coveted and so beneficial for a website.
To achieve this, we must not only understand the fundamental principles of SEO (Search Engine Optimization) but we must also learn to create good content.
Below you will see the 8 fundamental steps to position content in Google.
Do you already know what topic you will talk about in your blog?
You can be in one of these groups:
- Those who have already decided what to talk about on the blog.
- Those who have no idea.
If you are within the first group of people, all this will be easier for you because you will already be thinking about each of these steps with the focus of your field.
If you are in the second group, I recommend my guide on how to find profitable niches and my book of niches to download.
When choosing your niche, you should ask yourself these questions:
- Is it a niche that has possibilities to position itself or is it a too competitive niche?
- Is it a vertical or horizontal niche?
Vertical niches that deal with a single topic are easier to position in Google since the search engine will understand over time that this website is only dedicated to talking about that particular topic. Example: Cafemalist only talks about cafes and the entire universe of coffee.
Horizontal niches deal with more than one topic and are often referred to as mega-niches because they have:
- Tons of content to write
- Many resources and investment to invest in links
- A large team of people writing simultaneously
The easiest example is to think of any digital newspaper.
If you don't know what you want to talk about or what topics interest you, you can always resort to the old and dear research.
In addition, there are digital marketing tools that can help you find interesting content.
Not only to choose the theme of your blog…
But to choose the topics that you will talk about in each of the posts.
One of the tools that can help you the most to find content that is relevant, viral and useful is Buzzsumo .
Buzzsumo analyzes the virality of the articles and classifies them by popularity in the different social networks.
Another tool I use is the Ahrefs Content Explorer:
Just by doing a search for the topic "digital marketing" I have already found content that has been successful and that deals with:
- Digital Marketing Masters
- digital marketing books
- digital marketing consultants
- digital marketing agencies
- marketing fundamentals
There are already 5 possible contents in the case of creating a digital marketing niche.
Buzzsumo has limited searches and Ahrefs is a paid SEO tool.
If you do not have the resources to pay for them again, I advise you to read my content on how to find niches where I explain in detail all the free ways to do it.
As I said before, writing an article is easy, doing it the right way is usually more complicated.
I don't expect you to learn everything about SEO, but it is good that you understand some important definitions so that your article can rank well in Google.
One of these notions is that of keywords or keywords.
The main keyword or “main keyword” is the word or phrase for which you want to position your article.
Ideally, that keyword should be within the title of your article.
Let's take an example.
Let's say you're a woodworker who wants to teach people about the different techniques for cutting wood and how to do it the right way.
Your keyword (and what people would search for you in this case on Google) would be:
"To cut wood"
But you could also rank for “How to cut wood”, “wood cutting tools”, “wood cutting saw” and many other options.
Imagine now creating a MEGA POST of 2500 words on all these keywords.
You would have great chances of appearing not only for these keywords but also for others that are directly related such as: wood carpentry (1900 searches per month), wood cutting machine (200 searches), cutting wood with a radial (150 searches).
It would be great, wouldn't it?
Another concept that you should understand about keywords is that there are so-called long tail keywords .
These keywords usually have less traffic in Google than keywords such as "chop wood" but if we add all the long tails for which we can position ourselves, we would achieve extremely interesting traffic.
Some long tail keywords that I have found following the same example:
“wood cutting discs”
“wood cutting saw”
"wood cutting machines"
“second hand wood cutting table”
If our post not only includes them but also talks about them, we can be giving more relevance to the content of that post and also providing much more interesting context.
Something that Google will notice more quickly.
I hope I haven't confused you. I know it can be kind of streaky.
What you must rescue from this step that I have called “ SEO Title ” is that:
- Putting the keyword inside the title is essential.
- Positioning long tail keywords in the titles or within the content is extremely important, and to find these words we must do a keyword study.
By default, Wordpress and other CMS will put the URL exactly what you put in the title of your post.
An "optimized" URL according to the needs of your post is what we need.
Suppose our title is: How to Cut Wood in 6 Simple Steps and we want to position the keyword “cut wood”.
Wordpress by default will build the URL like this:
An optimized URL should be:
Because it is known that the shorter and more precise your URL is, the more chances it will have to position itself.
It is also intuitive, a clean, optimized URL that knows what you want will get more visibility than a stream of words, words that do not even contribute.
Sometimes you want to rank for very specific long tail keywords like:
For what purpose?
If you have the ideal content to position yourself first + a slight-good amount of searches for that keyword, you will have a clear opportunity to appear on the first page of the search engine.
Of course, all this depending on the competition, otherwise you will need to get backlinks.
I must admit, I am not the greatest expert on this, but I cannot deny the extreme importance of the introductions of an article.
Just as a perfect article captures many more users than a regular article, a good introduction captures much more than an ordinary introduction.
Introductions are the first thing we read.
Many times they are our first contact with someone else's blog.
That is why we must aim to impress.
That's what blogging is about.
On the one hand, to solve user problems, and on the other, to capture their attention in order to build something big.
Later we will talk about another fundamental factor for introductions and for content in general: emotions and personal experiences.
I am aware of the time it takes to learn SEO.
You may not want to do it. And it seems perfect to me.
So in this part I will try to get to the point. Soon you will have an article dedicated to how to do a keyword study.
What I recommend is leaning on one of my favorite tools: Ubersuggest .
Do not listen to people who recommend the Google keyword planner, Ubersuggest brings together everything from the Keyword Planner and also adds the information regarding Google searches.
What do I mean by this?
This Neil Patel tool adds all the information from Google Suggest, that is, the information that is auto-filled when we are searching for something on Google.
In this case, I looked for the keywords that give context to the word “cut wood” in my country.
Also if you wish you can export the information in CSV format.
Thanks to all these keywords you will be able to put together a perfect post without forgetting anything that may be relevant to the user!
If you want more about how to find keywords, I recommend this guide .
Not everything is text, images also play their role.
There are SEO studies that indicate that articles that have 1 or more images are much better positioned by Google than those that do not contain any.
Taking this into account, you should add at least one image in each of your articles.
I personally add between 5 and 20 images to all my content, and the vast majority of them are well positioned.
I can't say that it's because of that, but I can say that it's not something that detracts from the user experience, on the contrary.
Without emotions and personal experiences all articles would be the same.
Experiences are the element that makes the difference.
Blog readers not only want to learn, they also want to know details that can help them improve their lives.
Virtually all the content I write has my emotional point of view and all are created from a different feeling.
Personal experiences feed the content so that the reader feels like they are in the hands of someone who knows.
It is very difficult to create good content about something that you have not tried and that you do not know what it is about.
For example, in my content on SEO tools I have made a list of more than 60 tools to learn about:
Each of the tools was personally tried and tested by me which makes writing much easier for me and even faster to do (and that content is over 6,000 words).
Beyond that your post can provide a solution to a problem, you can always resort to giving something else.
The competition for organic (and even paid) traffic is getting fiercer.
That is why I have created this article, because I want you to win that fight, not so that you can earn money, or be successful, but so that the Google user with the best possible content wins.
What can you give in return on your blog?
You can make graphic elements like infographics, charts, custom images.
Generally, what attracts the most are downloadable documents such as an ebook in pdf or access to another document of interest.
For example, I recently did an article on the importance of SEO audits.
In addition to detailing step by step how to perform an audit, I have also included a free seo audit template.
Many people downloaded it... and that fills me with satisfaction.
Especially since it took me a long time to build it.
I even received emails thanking me for that template and the content has had several comments.
Note: Also due to the success of that content I have also included a link to a PDF to download the guide. You have to give value simply for the fact of helping.
That's what we want to achieve, really help and create the most complete material.
As I am a huge fan of productivity, I have also been collecting several tips that can help you in the writing part.
When we were kids (at least when I was) I was taught in school about the structure that stories had to have.
An introduction, a development and a denouement.
With the articles it can be said that the same thing happens. Try to make your post come to fruition and determine interesting conclusions.
It's so much easier when you write with a goal.
I am a great believer in productivity, and that, to a certain extent, it is the ideal way to meet objectives as efficiently and quickly as possible.
Aside from blogging, we all have lives, we all go through good times and bad times.
That is why taking advantage of time is essential in today's world.
If you want to know more about productivity, I recommend my post on how to be more productive.
In it, one of the most important points is to take care of order, both in your space and in your work tools (for example, your computer or laptop).
It is not only about having everything organized, but also creating shortcuts to quickly access everything you need.
There are many digital marketing tools, focus on the ones that really give you irreplaceable value.
Many people have trouble organizing an article.
They do not know how to structure it, or in what format to do it.
In my personal experience, Google Drive is an excellent solution. You create a Google Doc, add the title, keywords and subtitles (H2, H3 tags).
It seems to me the most productive way to manage a post in the best way without forgetting anything along the way.
In addition, it already has a spell checker included, so if you have a spelling mistake, the document will let you know.
Also remember to look for which are the articles that currently position for the keyword with which you will target your article.
You can find great ideas.
Copying is not bad if you create content with the aim of being THE ideal solution to answer user questions.
When you start a blog, do it as honestly as possible.
Lying is not good in any situation, I think you already know that.
When I started my digital marketing blogs my only goal was not to teach other people about marketing, but to learn.
Learn how to write a blog, understand how a website worked from the inside, advance my knowledge of digital marketing and learn more about each of its branches.
Today, every post I create is based on personal experience, what I've tested, what I've learned.
And I assure you that it is something very important.
It may also be that you feel like writing a post for a niche that you have no knowledge of but you think you can create something good.
In that case, I recommend the same, internalize yourself with that niche and try to live it as a personal experience.
It will give you a reputation, you will feel more confident about your content and users will appreciate it much more.
Possibly the most tedious part of all, but one of the most basic.
Reread the post to see if everything is correctly written or if there are things to improve.
How do you know if there are things to improve?
- Analyzing your positioning and your ranking for the main keyword.
- Seeing if it generates clicks and impressions in Google Search Console.
- Optimizing content with tools like Surfer SEO.
Everything we have talked about applies to any type of article, whether it is an opinion article, a journalistic article, a scientific article or a research article.
A good article has to take into account the 8 steps that we talked about earlier and the additional tips.
I've seen a lot of articles that talk about how to write an article review or how to do good writing to start a blog and they don't take into account most of these elements.
This was my personal formula on how to write a perfect article.
I just hope this post motivates you to start your blog!
Writing regularly is not easy but I am sure you will achieve it if you set your mind to it.
Any query or question you have about these tips for writing an article you can leave it in the comments or communicate by email.