Still fighting with your competitors to get the best position on Google? And those, despite all the SEO recommendations provided in our many articles? So you still have to work on the ultimate criterion with a strong influence in natural referencing: the SEO backlink . Off -site optimization, difficult to achieve without upsetting the algorithms. However, having quality inbound links to your store is the last step to boost the number of visitors to your site . And increase your conversions. So what to do?
What is a backlink?
A netlinking strategy
If you work your SEO correctly, you know the technique of internal links. The one that links the pages of the same site and in a logical way to improve their indexing, the browsing experience of users and intrinsically, your positioning on Google.
Well, the backlink uses this same principle, but with external links pointing to your site . The goal ? Use the popularity of a lambda site to capture its audience.
Or, more officially, a way to recommend quality external content to your Internet users.
An SEO criterion that is worth gold
Google gives a lot of credit to these hypertext returns of outside site content. But to inspire confidence, only their relevance will determine the power the impact on your positioning. Therefore, the more “good” site recommendations you have, the more likely you are to climb the SERP. But how do you succeed in getting noticed and interesting on a popular site?
How to get quality backlinks?
There are multiple ways to build quality outbound links
SEO best practices
If you care about your natural referencing, do not waste time generating backlinks if they are not carefully chosen. Because first, your new traffic will leave the page as quickly as it entered and two, Google will make you pay a high price. To avoid this, your backlinks must be perfect and meet the needs of the user. That is to say :
- From a well referenced site, and therefore loved by Google
- Suggesting a subject theme close to yours
- With an anchoring of the link optimized by judicious keywords.
- Placed strategically: preferably at the top of the page and inside a text to connect it to its semantics.
Expecting to have SEO backlinks magically is illusory. We will therefore have to create opportunities.
Via influencers
Thanks to YouTube, Instagram and other bloggers in your niche, it is possible to contact these influencers to propose a link placement partnership to your product, or a blog post on their pro account. If this practice is not illegal, it remains unnatural and considered as a purchase of link , unwelcome with regard to search engines.
Take advantage of your social networks
And yes ! If your store has a pro account on Facebook, Pinterest or Instagram, take the opportunity to feed your feed with links to your online store. If they do not have the same SEO impact as external websites, it would be a shame to deprive yourself of them.
Write guest blog posts
Another way to create a backlink is to offer an article on the site in question. Of course, your blog post must be suitable for the destination site to hope to slip a link to one of your pages there. This win-win principle allows the external site to receive an article for free and you to place your link there.
Be careful, avoid the poisoned gift by delivering neglected content to your partner. On the contrary, rich and well documented, your article must be perfectly written for the web with all the required SEO optimizations . Thus, the recipient enjoys long-term traffic acquisition. And will renew your deal in the future.
To save time, entrust this task to a web editor .
Comment on pages
The easiest technique to create a backlink is to take advantage of comments on forums and article pages. Except that, depending on the moderation options, some comments are checked before being published. So, to show your credentials, your intervention must be justified and intelligent. Otherwise, the administrators of the pages risk spamming you. To do this, take the time to build your reputation and inspire trust with regular and insightful interventions, before placing your URL.
Moreover, the abuse of this practice is such that some do not hesitate to automate a rel= “nofollow” attribute on comments with links, in order to prevent indexing bots from avoiding them.
Create a network of PBN sites
The private blogging network is a tedious technique which consists of creating several blog sites annexed to yours, in order to place links to your pages. A rigorous work, but nevertheless paying, if one managed to pass unnoticed vis-a-vis the radars of Google.
Our practical tools for link building
Analysis of your backlinks
If you have succeeded in obtaining inbound links, be sure to check their good redirection and quality regularly. Because it happens that the authority of a site may vary or that the backlink no longer works. Which would be penalizing for your SEO.
For this, free tools like Free Broken Link Checker or the Check My Links Chrome extension help detect broken URL links (the click redirects to a 404 error). If this happens, do not hesitate to notify the author so that he can reestablish the connection.
As for the quality of the links, metric sites like Majestic note the popularity of the domain sought, called trust flow. Namely that beyond 20, the URL is considered relevant.
Looking for return URLs
If the linkjuice seems dangerous, software lists the sites that have outgoing links to the domain names of your theme. Just type in the subject you are looking for and contact those of your choice.
Semrush , and Ubersuggest , popular for analyzing keywords and competing sites, also reveal their backlinks. A clever way to find sites interested in outbound links.
Use dead links
If broken links are common on the web, nothing prevents you from putting them to good use.
This practice of 404 page recovery is also facilitated by sites like Check My Links and Dead Link Checker which reference redirect errors. If the sending site is promising, submit your article in place of its dead link. You will both benefit.
We are not going to lie to each other, Google is very picky when it comes to backlinks. This is why your netlinking strategy must be fine-tuned in order to pay off.
Do you want to succeed in your backlinking without losing your SEO score? So think like an algorithm: for an inbound link to be relevant, it must appear logically and naturally in content and add value to reading.
And you? Which netlinking method do you prefer?
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