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Have a Shopify store and feel ready to take the next step? Ready to make more sales with less effort?
I suggest you dive deeper into the world of Shopify. In this post, we'll explore advanced techniques that will help you boost sales, attract more customers, and improve the efficiency of your online store. Let's go.
1. Retrieve lost sheep
The average online cart abandonment rate is 68.81%. In other words, 7 out of 10 customers add products to their basket and leave the site without having purchased.
It's a hell of a shortfall. See for yourself :
- Head over to Orders > Cart Abandonment on your Shopify dashboard.
- Here you will find a list of all customers who have placed items in their cart, but have not paid for their order.
What if you could send them an email to remind them? On Shopify's standard plan, your only option is to manually email each customer, one at a time, reminding them of their cart.
By upgrading to the “advanced” plan or downloading an abandon cart app, you can set up an email that automatically triggers for every customer who leaves their cart abandoned.
If you do it right, you can bring a lot of those customers back to checkout.
2. Make physical payments with Shopify POS
POS is handy if you plan to sell your products in the real world as well. It can be a pop-up store, a market or a stand that you set up at a festival, trade fair….
Shopify POS is an app that lets you make real-world payments using a card reader (which costs $59). All sales are automatically linked to your online Shopify account, so your accounts and inventory match no matter where you're selling.
3. Create customer accounts
By requiring your customers to create an account before purchasing from you, it is possible to track and control their information and purchase history. By using Accounts Receivable, you know exactly who bought what. It is therefore easy to identify your best customers.
With this information, you can send targeted emails. Say you own a bookstore and sell 230 copies of a popular novel. A few months later, you start selling the sequel, and you want to email everyone who bought the first book to let them know.
By tracking purchase history through customer accounts, you know exactly who bought the first book, so you can email them directly.
To enable this feature:
- Go to Settings > Order .
- Next, set the Accounts Receivable section to “ Mandatory ”.
- Customers will then be prompted to log in or create an account when shopping.
4. Use discount codes
It's no secret that discounts help increase revenue, but how do you do that in Shopify? All plans have the option.
You can thus generate discount codes in €, percentage or offer free delivery.
You can combine this tip with the first on this list: offering a small discount coupon in your cart abandonment email is a very good plan to improve its effectiveness.
5. Think about gift cards
Gift cards are especially popular around the holidays or occasions like Mother's Day, and Shopify makes it easy to create them.
- Go to Products > Gift cards .
- Here you can create a gift card, just like for any other product.
Warning: If you don't see the option, it's only available from the standard Shopify plan.
6. Integrate Shopify with Facebook
If you have a lot of fans, you can recreate your store on your Facebook page .
Customers can buy directly from it without having to be redirected to your site, which makes the sales process smoother. Using an API, the Facebook Shop automatically syncs payments and inventory with your Shopify account, so you can manage everything from one place.
Start by navigating to Settings > Sales Channels > Add Sales Channel > Facebook and follow the steps.
7. Analyze with Shopify Analytics
Analytics is essential to see if your online store is performing well:
- How many visitors?
- Where do they come from ?
- How long do they stay?
- And what website referred them?
I recommend that you integrate Google Analytics with your Shopify store. To do this, paste your Google Analytics code into the field provided on your Shopify dashboard (found in Store > Preferences > Google Analytics ).
Follow our complete tutorial on installing Google Analytics on your Shopify store
Conclusion
If you haven't implemented these recommendations yet, I urge you to consider it. All have proven themselves! And if you are having trouble setting up your Shopify store, post a free ad on Qined.com to call on a CMS specialist.
To boost your conversions, you can also install a live chat on your Shopify store .
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