Wondering how to increase sales on Etsy?
As a seller with an Etsy shop, knowing how to upload your numbers is important. After all, you're not going to make any money if you can't get any sales.
Leveraging smart search engine optimization and marketing techniques is one part of the puzzle, but here are a few more tips all Etsy sellers should follow to take their Etsy sales to the next level. And in case you didn't know, read our guide on how to open an Etsy shop .
How to increase sales on Etsy
Are you sitting for this? Have a seat, because these top tips to increase your Etsy sales are sure to surprise you. You can put them to work for your own Etsy shop right away!
1. Connect your social media accounts to your Etsy shop
One thing that the most successful Etsy sellers have in common is that they connect their social media accounts to their Etsy shop.
No matter what type of social media platforms you use, this is a great way to get more sales. You can use your social media accounts to promote your products and target your loyal followers on social media.
Try to engage with your social media visitors personally and find attractive and exciting ways to invite them to your store. You can even run giveaways and sales only on Facebook or Instagram to entice people to follow your social media pages and visit your Etsy shop too.
2. Use coupon codes
To take your social media technique a step further, why not use some coupon codes on your Etsy page? People love the idea of coupon codes, they like to think that they are getting bonus offers.
You can encourage potential customers to share products on their own social profiles to earn more coupon codes – this will not only help you attract more shoppers but also help you reach more shoppers and increase your brand awareness.
3. Try abandoned cart discounts
There is nothing more frustrating for an Etsy seller than an abandoned shopping cart - you came so close to making the sale!
You can try giving an abandoned cart discount to increase Etsy sales. Etsy is different from many other ecommerce platforms in that it allows you to automate this process so that you can send coupon codes to people who abandon their carts before completing their purchases.
This does not have to be a huge discount: 10-15% is enough. However, it's a great method to increase Etsy sales, even if you don't earn 100% of the product's value.
4. Change your Etsy headlines and tags frequently
Etsy listings can become stale, so a good way to increase sales is to continually change an item's headlines and tags. These can be updated when a special event is coming up (like Easter or Christmas). Add these tags and you are likely to get more sales.
5. Offer free shipping
Free shipping is exactly what every shopper wants, and if you're not offering free shipping on some or all of your products, you're missing out on a great online shopping platform trick (it works well on Etsy along with other online stores, like eBay).
Even if you have to charge a little more on your products to cover your shipping costs, you'll still likely find that you make more sales. Additionally, Etsy's unique algorithm means that items with free shipping often appear first in search results.
6. Think about search engines
Have you thought about how your Etsy shop ranks both on the web and in Etsy's search features?
SEO is one of the most important things you can consider to increase Etsy sales. You can optimize your page for SEO by adding relevant keywords and continents. This will help your product rank at the top of all web searches.
An easy way to start with this is to think about how you write your product descriptions and titles. When writing product details, include as much information as you can, including size, shipping, condition, usage, color, and more.
This will not only answer all the questions your customers might have, but it will also help increase Etsy sales because your product will also be at the top of everyone's search.
7. Try blogging
No matter how unique your products are, there will always be an Etsy shop that sells the exact same thing as you.
Because of this, it's a good idea to differentiate your product. Starting a blog to share essential information is a wonderful way to improve the visibility of your Etsy shop while helping you get more sales.
8. Research what other Etsy shops are doing
The best way to increase your sales on Etsy is to take time to learn from the best. Selling is different for everyone on Etsy, but it can be helpful to look at the most frequently featured shops when looking for products similar to yours.
See what they're doing, from the types of product images they're including to what their product descriptions say, to boost sales for your own Etsy shop, too.
9. Create a mailing list
If you don't have an email list, you're missing out on one of the best ways to attract and retain potential customers.
Email marketing campaigns can let your customers know about new products you're launching, discounts on purchases, and other store announcement messages you'd like to share. It can also help improve customer feedback rates.
10. Update your shipping, return and refund policies
Many potential customers navigate away from a store page because they can't find the information they're looking for; Often this information has to do with shipping, returns, and refunds. Make your policies seamless, simple and easy to find
11. Sell more products in your Etsy shop
This tip is pretty obvious: the more products you sell, the more sales you'll get on Etsy.
However, you probably don't realize how many products you ultimately need to have to make an impact. The general rule of thumb is that you need to have 100 items to sell on this platform.
100 sounds like a lot, and honestly, if you're selling something very unique, you can probably get away with less. However, make it your goal to have as many listings as possible.
12. Try a one-month sale
While you may not want to run constant sales and offer coupon codes all the time on your shop page, running a month-long sale is a great way to increase sales on Etsy.
This type of temporary promotion, especially when offered at deep discounts, will allow you to sell more products and ultimately make more money despite the discount.
13. Take advantage of user opinions
Take advantage of your biggest marketing tool when it comes to attracting potential buyers: your past customers. Encourage past customers to leave feedback for your online store. They will automatically display for potential buyers to see.
14. Enhance product photos
Too many Etsy shops have product photos that are grainy and poor quality. There are a few things you can do to improve your product photos, including taking photos that are the right size and resolution, and removing any dark or out-of-focus images you may be using.
Put yourself in your customer's shoes: what kind of photos would you like to see if you were doing some shopping online?
15. Do a search on Pinterest-Etsy
We already mentioned that researching what other Etsy sellers are doing and incorporating top related keywords and keyword phrases is one of the best ways to improve sales. This clever marketing strategy can also be used by leveraging Pinterest.
Much of the traffic on Etsy and Pinterest is female, so it's important to understand your target market. Use keywords that can be inserted into your image title or description for a product and you are likely to attract visitors who are much more likely to become customers.
16. Etsy Listings and Promoted Listings
Another technique that you can neglect when trying to attract future customers is to use Etsy listings . One in four rows of search results on Etsy are reserved for sponsored listings. An easy way to increase sales, especially in a competitive niche, is to drive more traffic by spending on ads. While spending money to make money may not be a philosophy you live by, in some cases (like this one!), it's a safe technique.
The number one tip successful Etsy sellers know
The best advice for selling on Etsy?
Take the time to know who your potential customer is. Research your market and do your best to find out what kinds of things your regular shoppers find absolutely essential.
Trying to implement the most creative tricks and digital solutions will do nothing for your overall sales if you don't have a captivating Etsy listing that attracts online shoppers who fall into your demographic.
So take some time to do some research, and then work on updating your product titles, descriptions, images, and more. It can take some time to get good at selling products in an Etsy shop, but once you get the hang of it, you'll likely discover that owning an Etsy shop is a great way to make some serious money in the 21st century.
Also, you can at the same time, open other shops on the different platforms that are the competition of Etsy .
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