- NLP: what is neuro-linguistic programming
- What is the origin of NLP?
- What are the benefits of NLP?
- Why is it important to apply NLP to sales and marketing?
- Related content
There is a way to achieve certain goals in life through a pseudo-scientific technique. In this article we tell you what NLP is, that is, neuro-linguistic programming, its origin and its benefits.
For a long time it was thought that the human being used only 10% of the capacity of his brain. The rest was a territory in constant exploration. It was believed, too, that when he could use it fully he would be some kind of superhero. This myth was wrongly attributed to Albert Einstein.
The origin is believed to be a misunderstanding of neurological research conducted in the late 19th and early 20th centuries, which showed that 10% of neurons only fire at certain times.
Dr. Barry Beyerstein of the Behavioral Brain Laboratory at Fraser University in Canada continually debunks this in his lectures.
The truth is that the human brain has a lot of plasticity . That is, the nervous system can change its structure and the way it works throughout life.
According to the environment and the needs that you have to face, the neurons regenerate and form more and new synaptic connections.
It is brain plasticity that makes us capable of modifying an old habit, a behavior that no longer serves us, old knowledge that we want to discard and, also, new ones that we want to acquire.
Learning depends on neuroplasticity. The human being has the ability to learn throughout his life because he has a brain.
This organ works like a very clever computer. You can get a lot of information with as little energy as possible . This “light coding” process is what allows it to have excellent performance.
Did you know that there are different exercises to increase that capacity and train the brain ? Some work with language and moods, and that's how we got to neurolinguistics .
When you communicate with someone or carry out actions, different neural circuits are activated that usually follow the same path. Neurolinguistics is considered as the language of the unconscious because they are connections that occur "automatically" .
Neurolinguistic programming is a set of techniques and models that study human behavior and communication to make them more efficient.
The celebrated and famous coach Tony Robbins, who gives seminars and conferences all over the world, considers neuro-linguistic programming as "the nuclear physics of the mind" or a technique that allows breaking down behaviors in order to change them.
The goal is to modify the connections your brain makes so you can think and act more effectively .
All the thoughts and actions that you want to reform or, better said, reprogram, can be worked through NLP so that you reach the goal you want.
In this sense, NLP is widely used in the areas of communication and marketing , as we will tell you below.
This discipline was born in the 1970s, in California, United States, by a linguist, John Grinder, and a mathematician and Gestalt therapist, Richard Bandler, together with a group of students.
They all tried to understand and model human communication . It was the time of the Vietnam War, there was a climate of social upheaval and it was necessary to be able to communicate efficiently.
Since neurolinguistics understands that human experience is subjective, these techniques can be applied in different areas such as education, medicine, psychology, economics, marketing and sales.
Grinder and Bandler studied advances in modern behavioral therapy to develop NLP.
They investigated the reports of family therapist, pioneer in Family Systemic Theory, Virginia Satir; by Frtiz Perls, the creator of Gestalt therapy, by Dr. Milton Erickson, an expert in Hypnosis, and by Gregory Bateson, biologist, anthropologist, social scientist, linguist and cybernetician, creator of the work "The social matrix of psychiatry" with the psychiatrist Jurgen Ruesch.
What Grinder and Bandler did was to identify the verbal patterns and behaviors of these therapists , who were the ones who stood out in their time far above the rest of their contemporaries.
Later, they standardized them and created their own learning model which they called neuro-linguistic programming.
NLP establishes that what each one does is conditioned by the way in which they communicate with themselves, with the unconscious.
Grinder and Bandler took from Perls and Gestalt the idea of totality and the resolution of pending issues, from Satir what are called perceptual positions, from Erickson trance and the possibility of healing with hypnosis.
However, what they did was develop their own techniques in which the mind, language and body are related , that is, neurolinguistic programming.
NLP continued to develop in order to optimize communication and promote the necessary changes in each human being, both in their professional and intimate performance.
For this reason, one of the exercises is to write down the thoughts and actions to bring them to the conscious level and thus be able to change them. For example, the book "The Artist's Way" by Julia Cameron has some NLP exercises.
NLP improves communication in all links and also with oneself. It also provides detailed knowledge of the aptitudes, behaviors and emotions that each person has.
The interpretation of what happens and what you live depends on the context in which you are immersed, your values, beliefs, life experience and state of mind.
NLP provides more empathy as the basis for all communication, promotes flexibility and the development of learning ability .
This allows, for example, if you need to manage a team, you can do it with many more tools and achieve your goals based on the ability to listen to others.
Working from listening, giving the other person the floor to give their feedback and explore their behavior, allows us to work on both personal and group values and achieve a better connection and, as a consequence, better performance.
One of the greatest benefits of NLP is that it teaches how to manage emotions : a key point when it comes to acting in everyday life.
Learning to make mistakes is necessary in order to acquire more experiences and add lessons to life.
Whoever is not wrong will not be able to move forward and choose the course they want. Integrating the possibility of making mistakes into life and the need for experimentation in all areas is a condition for continuing to evolve.
Now that we have a clearer idea of what NLP is and we know many of its benefits, let's put these concepts in relation to marketing to boost your online sales !
The key to applying NLP in all areas of life is to listen and observe, apply affirmative language and use anchors that guide you to a happy, positive or very dreamy moment.
Applying NLP to the area of sales and digital marketing will allow you to optimize the results of your company .
Neuro-linguistic programming can help you improve the way you negotiate, how you deal with your team or the communication with your client through business and social networks.
It is excellence in communication in all areas of life . If the communication is effective, better results will be obtained, for example, in sales. NLP techniques are adapted to each interlocutor , which allows generating a greater connection or “rapport”.
If you identify how your client is doing and what they need, you can adapt your speech so that they are better received. In addition, this builds a good relationship that will allow you to achieve the desired objective and, in addition, learn.
By cultivating customer trust in the company, you will be able to offer an increasingly better shopping experience.
In short, the application of neurolinguistic programming in everyday life and in the professional field has many advantages. This set of techniques benefits both human beings and companies and allows better performance in all areas.
To summarize, thanks to NLP, anyone can:
- expand the knowledge of your brain capacity;
- improve communication in all links;
- expand your perspectives and viewpoints to unlearn old behaviors that are no longer useful;
- accept changes and be more flexible in the face of obstacles that come your way;
- improve your attitude in everyday life;
- know personal skills and how to communicate with oneself;
- be more predisposed to learning;
- grow constantly in all areas and increase knowledge.
It is a discipline that is constantly evolving and that many professionals have taken as a basis to develop their own theories and techniques.
If you want to apply it, you can start by putting listening and observation into practice and investigate which professionals or which books can guide you on this path of knowledge.