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What Does a Digital Marketing Specialist Do And How To Become One

If you are looking for a digital marketing position where you can develop all kinds of digital skills, where you can manage marketing campaigns across multiple channels and prepare for a marketing leadership position, you should consider becoming a Digital Marketing or Digital Marketing Specialist. Specialist . Looking for more reasons? We give them to you in this post:

It may interest you: Master in Digital Marketing

Why do companies look for the Digital Marketing Specialist profile?

When organizations hire for this role, they are looking for digital marketers who can design, execute, and manage online marketing campaigns across multiple marketing channels.

A Digital Marketing specialist must have different knowledge. Among them, organic search, paid, email marketing, analytics and social networks . We warn you that this will be the first thing you find in a job offer as a Digital Marketing Specialist.

Content marketing, digital public relations, and influencer marketing are also among the most important skills for Digital Marketers.

While marketing agencies tend to hire specialists with complementary skills, the majority of Digital Marketing Specialist jobs are internal positions seeking online marketing skills.

This makes Digital Marketing Specialist jobs especially demanding. But there is also a huge potential for growth and knowledge acquisition with which the digital marketer can advance in his job.

If you are excited about the challenge of becoming a digital marketing specialist , do not miss what comes next: Digital Marketing Specialist salary, what does a Digital Marketing specialist do… Keep reading!

What does a Digital Marketing Specialist do?

Create and execute digital marketing campaigns

Digital Marketing Specialists create digital strategies for the organization. They are responsible for planning, creating and executing digital marketing campaigns on different channels and platforms.

In addition, they use organic search campaigns, paid advertising, email marketing , social networks and other channels to publicize the company, brand, products and services.

Ad writing and content creation

Some Digital Marketing Specialists can work with collaborating journalists if they have a budget for it. Typically, digital marketers themselves write most ads and create content to support online marketing campaigns.

This includes writing guest posts for digital PR campaigns, creating articles and other resources for organic search, and even writing ebooks.

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Develop visual assets for digital campaigns

Among the most prominent Digital Marketing Specialists who work alongside graphic designers, it is worth noting that they support their marketing campaigns by creating visual assets, although most do this work themselves.

It should also not be forgotten that the best digital marketers have advanced knowledge of graphic tools such as Adobe Illustrator or Photoshop and can use them to develop assets for display advertising, email marketing campaigns or infographic marketing.

Manage websites and publish content

As for websites, digital marketers should also be in charge of managing them as well as publishing content to support marketing campaigns.

They must also understand the company 's content management system and be able to perform technical optimizations of the website by modifying the HTML or CSS code .

Monitor and optimize marketing campaigns

A digital marketer is expected to monitor the performance of marketing campaigns and optimize them over time .

Data analysis software tools such as Google Analytics are used to understand how web traffic is generated and identify the best opportunities to advance business goals, such as building brand awareness or increasing conversions.

They also don't waste their visual design skills, a job that, in combination with the CRO , serves to improve the performance of landing pages and drive conversions.

Communicate results to management

As a Digital Marketing Specialist in an internal role, you will likely report to a Digital Marketing Manager or Chief Marketing Officer within the organization. You will have to prepare reports, dashboards or presentations to demonstrate the results of your work.

You will have to analyze the results of the campaigns and show a positive return on investment from digital channels. You may be responsible for hitting specific KPI targets , such as total conversions, total leads generated, or number of engagements.

Skills of a Digital Marketing Specialist

Search Engine Optimization (SEO) : Digital marketers have advanced knowledge of SEO and the ability to effectively create and manage organic search campaigns.
Pay Per Click (PPC) Advertising : Digital marketers run PPC campaigns on various ad networks, such as Google Ads, Microsoft Ads, and paid social advertising.
Conversion Rate Optimization (CRO): Digital marketers use CRO to optimize their marketing funnels and improve landing page conversion rates. CRO is an essential skill to improve campaign performance and ensure overall profitability.
Data Analytics: Digital Marketers use data analytics to measure, analyze, and report on campaign performance, essential skills for developing accurate insights and making data-driven marketing decisions.
Email Marketing : Digital marketers design email marketing campaigns , then support them with resources for potential customers to keep them engaged until they're ready to buy.
Social networks: Within marketing, there are social networks, that's why the Digital Marketing Specialist must have a "little" expertise or know-how in increasing high-quality followers.
Content Marketing: They should also be familiar with the content marketing process and how to create content that is memorable, shareable, useful, and truly engages with interested audiences.
Digital Public Relations: Digital Public Relations is an area of ​​marketing that focuses on developing and increasing online presence through the generation of high-quality backlinks, press releases, guest posts, and other initiatives that they raise the status and exposure of the brand online.
Website CMS: To fulfill website administration and content publishing responsibilities, digital marketers need to be proficient in website content management systems , especially WordPress, the CMS used by nearly a third of all the websites.
HTML and CSS – HTML and CSS – These markup languages ​​are used to format the content that appears on a web page. Specialists who understand Digital Marketing Specialists are invaluable as they can make changes to a website, customize, run content experiments and design landing pages on their own.

Salary of a Digital Marketing Specialist

Now perhaps one of the parts that interests you the most will come: the salary of a Digital Marketing Specialist . This profile can earn, depending on experience, between 25,000 and 50,000 euros gross per year in Spain.

In Mexico, the annual salary can be around 192,000 Mexican pesos.

Did you like this post? If so, please share it! And if you want to train to have extensive knowledge in Digital Marketing, you cannot miss our Master in Digital Marketing with which you will learn to design digital marketing strategies , optimize traffic attraction, improve conversion and user experience , developing your analytical capacity to interpret the data and improve the process.

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