Today, there are more than 1.3 billion websites and each of them seeks to generate web traffic to their pages.
As such, the competition is tough and that is one of the reasons why we marketers and businesses invest in SEO, PPC and social media campaigns. All this to increase the traffic of our site. However, you won't see any progress or marketing ROI if you don't track your traffic volume.
Remember that what is not measured cannot be controlled. And your site traffic is no exception.
There are free tools, such as Google Analytics (GA), that provide a wealth of information about your website visitors and their actions.
It is important to know how much web traffic you have today in order to know if you are generating incremental web traffic week after week.
- Why should you generate more traffic on the web?
- Free traffic vs quality traffic
- Channels that generate quality traffic to your website
- Free Ways to Increase Google Website Traffic
- Create a free Google My Business listing
- Perform on-page SEO
- Other Free Ways to Increase Website Traffic
- Get listed in online directories
- Create backlinks
- Post on social media
- Include hashtags in your posts
- Use landing pages
- Focus on long tail keywords
- Start email marketing
- guest blog
- Interact online
- Learn from your analysis
- Do you need to generate web traffic? We can help you.
Your website traffic is an important indicator and driver of business growth. It can help you:
- See how well your marketing is doing
- Gather valuable information about your audience to make decisions
- Improve your SEO and relevance in search engines
- Generate more leads, increase conversions and get more customers
Achieving these benefits requires driving traffic to your website in the right way and also focusing on generating quality traffic. To do this, in this Blog I will share free ways to generate traffic to your website.
Traffic to your website helps improve your ranking, which in turn leads to more traffic. But you need to make sure that the increase in traffic is also associated with an increase in engagement. If your traffic is up, but your conversion rates are down, you're not attracting the right traffic.
There are several ways to optimize your website for conversion, such as including calls to action and lead capture forms in the right places. You can also provide the information your visitors are looking for and make navigation easy and intuitive. But the first step is attracting the right visitors to your site.
Your goal when it comes to traffic is to drive more qualified visitors to your site. That is, those who are most likely to become prospects and customers.
There is no single tool that can be set up and will drive free, high-quality traffic to your site. There is actually a combination of channels that work together to attract visitors.
Some require effort, some require time, and some require money. Some of the strategies and channels that drive traffic to your website include:
- Online Directory Listings
- On-page SEO
- SEO off page
- Social media
- online ads
In the next section, I'll dive into the most effective (and reliable) ways to increase website traffic for free.
Did you know that an optimized Google My Business listing receives 7 times more visits than an incomplete one? Don't forget that your listing is linked to your website, so this is a great way to drive more traffic to your website.
Keep in mind that Google is getting smarter with results. As a result, if your listing is complete, they may contact or visit your company directly. Even better than a website visit!
There are many SEO tactics that you can perform on each of the pages of your website. And all of them to increase your search engine ranking and get more visitors.
First and foremost, produce high-quality content that your audience is looking for and write concise meta descriptions for your pages. Second, you must create a meta description. This appears below your URL in search results and helps to know what a page is about and what will result when clicking makes users much more likely to click. In short, on-page SEO tactics like these are free, but they do take some time.
For more help with on-page SEO, check out this post on my blog: What is SEO and SEO?
Here I list ten additional steps you can take to increase your website traffic.
Another way to increase traffic to your website is to get listed on free online directories and review sites. For most of these sites, your profile will have a link to your website. Because of this, actively updating these listings and gaining positive reviews is likely to drive more website traffic. Also, many directories like Yelp have strong domain authority with Google. There's a chance that your business's free Yelp page will rank high for relevant searches.
A backlink is a link to your website from another site. Backlinks from complementary businesses or industry influencers will not only get your business in front of a larger audience, but will also drive qualified traffic to your website. Also, Google detects backlinks and will increase their trust in your business if they see other trustworthy sites pointing to yours. Higher Google trust leads to higher rankings, which leads to more traffic.
Social media is one of the most popular free marketing tools and plays an important role in driving traffic to your website. Use Facebook, Instagram and LinkedIn to promote Blog posts and other useful pages on your website. In this way, you can convert your social media audience into website visitors and attract traffic from your networks if you post content to share.
Creating useful content is free and it's not as difficult as it seems. You are the expert on your product/service; your job is to simplify it for your audience.
By adding hashtags to posts promoting your website pages and blog posts, you can extend your reach beyond your network. Consequently, you can be discovered by users who are looking for your products and services. The more eyes on your links, the more free traffic you get to your website.
Landing pages are another free source of traffic to your website. These are pages specific to your offers, such as to redeem a discount code, download a free guide, or start a free trial. They contain the details users need to move forward and convert, and they focus on a specific call-to-action, making it more likely to happen. Because landing pages are so specific, you can be very specific in your messaging, increasing traffic to those pages.
While short-tail keywords are often searched for more frequently, they are more difficult to rank for in search engines. Using long-tail keywords, on the other hand, gives you a better chance of ranking higher (even on the first page) for queries specific to your products and services, and higher ranking means more traffic. Also, as search engines and speech-to-text capabilities advance, people use more specific phrases to search online.
Sending regular newsletters and promoting deals via email is a great way to stay in touch with your customers. This can also help you drive traffic to your website. Provide useful information and links to pages on your website where they can learn more, such as blog posts and landing pages for specific offers. Just make sure you don't overwhelm your readers with emails. If you do, your customers will be disconnected, deleted or unsubscribed from your emails.
Also, think carefully about your email subject lines. These greatly influence whether or not a user opens your email. If your emails never get opened, they can't drive traffic to your site!
Having an industry influencer blog about you on their site or turning an interview with them into a blog post can help drive traffic. First through organic search and second through that influencer promoting the content to their audience (see backlinks section above). This can also help add more variety to your content and show your visitors that you are active in your niche or industry.
Alternatively, you can ask the influencer to mention your business in their own review or roundup post. This method is still free, but you still need collaboration with the influencer to make it a mutually beneficial exchange.
You can also be a guest blogger. Identify complementary businesses in your niche whose audience is relevant to your business. See if you can contribute a blog post with a link to your website. Make sure your content is relevant and useful to your audience.
It's free to be active in online groups and websites that are relevant to your business and community and help you get more traffic. Comment on blogs and social media posts. Answer the questions that people are posting and participate in conversations about your industry. The more you get involved with your community, the more exposure and views from the right profile you will get.
If their social media profiles contain a link to your website, then you have turned your engagement into another channel for website traffic. Just make sure you engage sparingly and honestly, and avoid including links to your website in your comments, so it doesn't come across as spam and damage your reputation. Increased traffic should not be the goal of your participation, but rather a secondary result.
Google Analytics is free to use and the insights gained from it can help you drive more traffic to your website. Use tracking links for your marketing campaigns and regularly review your website analytics data. This will allow you to identify which strategies and types of content are working, which ones need improvement, and which ones you shouldn't waste your time on.
Traffic and Google Analytics are closely related. Whenever you have a website, it is essential to track and monitor your traffic to see how visitors are engaging with your content. Google Analytics is one of the free tools that offers a large amount of data about your website and its visitors. With just a simple code setup, you'll be ready to go.
GA allows you to access reports on visitor demographics, keywords, and impressions of the site and top pages. You can also set custom alerts to monitor your site's performance.
Additionally, it allows you to analyze the growth you have in traffic to your website and where it comes from.
Until next time…