Marketing is a very broad topic that involves many different activities and specializations, such as: social media, blogs, digital media, email campaigns, SEO and SEM strategies. The question this time is: What is digital marketing?
As a definition of digital marketing, we know that it is a practice used to promote the consumption of a product or service. For example, technological resources. Tired of seeing ads for the same brand name product you just bought? The problem is that a high-end product that meets your expectations suddenly has a new version with a triple camera.
The user has never needed to change phones, and now he is thinking: he should buy the latest version! The user is not an expert in photography, but he would like to share his moments with excellent shots on social networks. It's easy to assume that marketing is about creating a need for customers to buy a product or service. However, marketing is also about responding to the customer. Before creating or innovating a product, you have to know what the customer wants and needs.
To do this, we carry out market studies that provide precise results on what customers expect from brands and serve to know if we are applying our marketing strategies correctly.
Today's marketing is essential to keep companies on track. In this new era, marketers must be able to understand what consumers are saying or the macro environment of the market. They must be able to understand what is happening with marketing trends, as well as how consumers are engaging with different mediums, such as online marketing.
It is important that you have a marketing and advertising agency , since people who apply certain practices without knowledge in the area tend to lose a lot of money and effort.
For example, hotels need to know what their guests think of them. They need to know which features, attributes, and services are most important to customers. They must be aware of what the competition is doing to attract guests and retain their repeat customers.
The market and its environment are shaping a series of guidelines, such as the approximate cost of a stay in a 5-star hotel in summer or the price strategies of airlines during the holiday season. What and how are the best points or rewards programs that offer attractive benefits?
I've said it before, but marketing is a process that starts with customer needs and ends with customer satisfaction. In the middle of all that, there is the market, the value of your products and services, the quality and other factors. You also have the transactions and business relationships.
In marketing, four key elements interact to create exchanges that satisfy both individual and organizational goals.
On the other hand, in the field of marketing and marketing technology, it is not enough to maximize sales. To achieve the above objectives, you must create a marketing culture in the company that focuses on adding value to customers; organizational changes, resource allocation, analysis and evaluation of strategic groups.