The advent of digital marketing has changed the way brands interact with consumers. This represents an excellent opportunity for those who run businesses and those who aspire to develop new opportunities using one or another digital marketing tool .
The importance of having experience with such tools can never be underestimated as they help engage and retain customers online. Whether you're a novice or an expert, here are some of the key tools companies are using.
Every company needs at least one digital marketing tool
Despite becoming increasingly relevant, many business owners still struggle to master the basics of digital marketing. This is not surprising, since there is an innumerable range of services such as:
- Search engine marketing (SEM).
- Search engine optimization (SEO).
- Content marketing.
- Social media marketing, etc.
However, once you understand the basics of at least one digital marketing tool , you will be able to overcome some of the challenges that today interfere with your business goals.
Another digital marketing tool: HubSpot
This digital marketing tool is considered the best known marketing, sales and CRM software of the moment. With this software you have access to tools that help with:
- Blogging.
- SEO.
- Social media.
- Websites.
- Lead management.
- Landing Pages.
- Calls to action.
- Marketing automation.
- E-mail.
- Analytics.
Characteristic
With this digital marketing tool you can set up web forms and live chat software for lead capture. You can too:
- Send email marketing campaigns.
- Channel all data into the free CRM.
- Analyze the behavior of site visitors.
When you expand your services on a paid monthly basis, you get a state-of-the -art digital marketing automation tool. With it you can from managing your social networks to tracking emails and connecting with your potential customers.
What does it contribute to the growth of a company?
From marketing automation to web development, HubSpot's tools are there to implement these vital marketing processes while making them easy to use.
HubSpot focuses on educating customers to use the platform to its full potential. The training academy is full of helpful videos, guides, and certifications that can enhance your skills.
RD Station
With this digital marketing tool you can better automate your marketing tasks, optimize workflow systems or simply measure results. This makes RD Station a must have. With it you will have a stable and reliable database for all your marketing efforts on different platforms.
Characteristic
Apart from its automation capabilities, this digital marketing tool is very useful when it comes to digital analytics. This is because it allows you to see the progress and success of marketing campaigns in their entirety. It also allows you:
- Create workflows.
- Create highly segmented contact lists.
- Automate emails.
- Create landing pages.
- Create forms.
- Qualify users with a lead scoring.
- Monitor user activity with lead tracking.
- Create pop-ups.
- Schedule social media posts.
- Manage Facebook ads.
What does it contribute to the growth of a company?
This digital marketing tool has as its main advantage its cost compared to a similar marketing automation company. Like HubSpot, it offers many basic tools when it comes to running a complete marketing strategy.
It is ideal for those companies that want to get started in automation, but do not yet want to make higher investments. Consequently, it's a great way to speed up time-consuming manual tasks while generating more and better qualified leads.
WeAreContent: One of the best digital marketing tools.
WeAreContent is a digital marketing tool that has several alternatives for advertisers and agencies.
On the one hand, it automates the process of creating and publishing on social networks. The interesting thing about it is that it allows you to request copies for your social media posts from the community of writers, unlike other platforms that only allow you to publish previously developed content. In addition to the above, you can request the creation of texts for your blog, for infographics, ebooks, among others.
The latest development that is integrated into the platform is the service of Backlinks or sponsored links . At this moment you already find more than 500 registered media.
For what has to do with content for social networks, we emphasize that once you have the content developed, you can schedule the publication of the posts on Facebook, Twitter, LinkedIn and Instagram among others in the future.
Characteristic
Its features make this digital marketing tool compatible with a variety of platforms. Drive enough perks:
- Direct publication on social profiles. The standout feature of this** digital marketing tool **is the ability to post text, links, photos, and other media directly to your social profiles through the WeAreContent dashboard.
- Scheduled Post. Don't have time to post all day? Schedule those posts to appear at specific times instead of doing them manually.
- Management of multiple profiles. ## What does it contribute to the growth of a company?
The ability to create real human connections is one of the benefits of this digital marketing tool . Authenticity builds trust. In turn, trust breeds marketing receptivity and drives new business. And social media is the best place to keep in touch!
Also, it will always be a challenge for marketers to prove ROI. But with Hootsuite's social media tracking and analytics tools, you'll be able to see the full impact of your social media activities; from follow-ups to interactions and purchases.
On the other hand, WeAreContent is a digital marketing tool that has hundreds of expert providers in various topics and content formats such as video, texts, ebooks, blogs, email marketing and more. By entering your credit card, you can request your SEO-optimized content, backlink packages and copy for different digital actions. It is a pioneer brand in the region capable of designing and executing content marketing campaigns for clients of different industries and sizes.
Characteristic:
Instead of searching for freelance writers and haggling over price, this platform provides a wide variety of providers to fit your needs, all in one place.
Your writers take response times very seriously.
Each order completed on the platform is qualified by a quality team that validates and ensures correct delivery of customer requests.
Google Analytics
Google Analytics is a digital marketing tool built for web analytics, providing statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes . The service is part of the Google Marketing Platform and is available for free to anyone with a Google account.
Characteristic
The Google Analytics **digital marketing tool acquires user data **from each website visitor through the use of page tags. A JavaScript page tag is inserted into the code of each page allowing, for example, to create remarketing campaigns . This tag runs in each visitor's web browser, collects data, and sends it to one of Google's data collection servers.
One of the important advantages of Google Analytics is the fact that it is free and can be used by any company regardless of size. You must register and add your company information before you can extract data from the website and analyze the results. Among the advantages offered by this **digital marketing tool **you can find:
- Data monitoring and visualization tools, including dashboards, scorecards, and pivot charts that show changes in data over time.
- Filtering, manipulation and analysis of data funnel.
- Data collection application program interfaces (APIs), predictive analytics, intelligence, and anomaly detection.
- Segmentation for subset analysis, such as conversions .
- Custom reports for advertising, acquisition, audience behavior and conversion.
- Integration with other products, including Google Ads, Google Data Studio, Salesforce Marketing Cloud, Google AdSense, Google Optimize 360, Google Search Ads 360, Google Display & Video 360, Google Ad Manager, and Google Search Console.
What does it contribute to the growth of a company?
This *digital marketing tool offers data *, as well as all the possibilities it opens up when performing an analysis based on it. Google Analytics demographics and interests reports are packed with information you can use to start building customer profiles.
For example, you will discover how the interest reports are the most detailed. In them you will discover the hobbies and personality traits of your website visitors. You will also be able to see the behavior, acquisition and conversion data of your users based on what they enjoy.
Now, can you imagine the level of personalization that you can add to your offer from this? The possibilities are endless, you can even think of blog monetization on your website.
Mailchimp
Mailchimp is a digital marketing tool designed and developed for businesses that use email to reach their target markets . With it you can manage your mailing lists and create personalized email templates, as well as nurture and automate all your marketing campaigns.
Businesses looking to take advantage of email marketing need a tool like Mailchimp to run their campaigns like a well-oiled machine.
Characteristic
Email marketing is not just sending a mass email to the target market and waiting for their response. An effective email marketing campaign has many ingredients and steps.
With the features outlined below, this **digital marketing tool can enable you to establish a well-thought - **out email marketing regimen with a good return on investment.
It ranges from simple operations, to more complex multi-step processes like branding content . It even allows personalized workflows based on the behavior of your customers. Some of the automations Mailchimp offers include:
- Welcome messages.
- Date-based automations.
- Behavior-based automations.
- Abandoned cart messages.
- Notifications of orders or appointments.
- Product retargeting emails.
- Reintegration messages.
What does it contribute to the growth of a company?
Mailchimp, with all its automation, customization, and smart features, can be a great tool for an organization trying to take advantage of messaging apps and email marketing.
With email marketing, it is very important to know the activities of your subscribers. Tracking email marketing metrics can play a key role in the success of your digital marketing efforts. And by using Mailchimp you can get a detailed view of useful data like:
How many subscribers have opened your email.
Which links were clicked on most often.
How many people unsubscribed after receiving your email.
How your response compares to the industry average.
Reflect for a moment on the improvements you could achieve in your campaigns by making efficiencies through the analytics provided by Mailchimp.
Semrush
Semrush is an all-in-one suite of tools to improve online visibility and uncover marketing insights. Such tools and reports can help marketers working on the following services:
- SEO, PPC and SMM.
- Keyword research.
- competitive research.
- Public relations.
- Content marketing.
- Marketing Insights.
- Campaign management.
Characteristic
With this digital marketing tool you can identify the trends that occur within your market. You have the possibility to audit the SEO of your website. This allows you to better understand your page and optimize it for SEO for better lead generation.
Furthermore, Semrush helps you identify valuable keywords for your campaigns; You will learn what keywords your competition uses and how they rank in search engines. Likewise, it gives you a great deal of information about how you are positioned against your competitors:
- Domain-specific keyword ranking.
- Semrush pie chart and line chart.
- Comparison of various sites.
- Organic research.
- Advertising research.
- Identify accurate advertising data.
- Details of the advertising campaign data.
- See the ranking of the competition.
- AdSense.
- See organic positions of competitors.
- Study the texts of the competition's ads.
- Search for suitable long-tail keywords.
- Tracking various keyword metrics.
What does it contribute to the growth of a company?
If your company's website is a key tool, Semrush should be among your main utilities. When you're running an SEO campaign, it takes time to show results. You may be wondering if your optimizations are working. With Semrush you will get information about the performance of your campaigns.
For example, this digital marketing tool tells you how your site is performing . You will see how much traffic you get through organic means as well as paid traffic. Also, it will show you if you are seeing an increase or decrease in your website traffic.
As you can see, digital marketing and each of its tools are crucial for the survival of today's companies. From now on you will need to expose your brand to new territories and in this adventure each one of them is essential. It may seem scary at first, but if you take the time to learn, it is possible that thanks to a **digital marketing tool **your company will continue its expansion process.
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