Email marketing campaigns are key to the success of many businesses, both for communication with their customers and for increasing company sales. Therefore, we are going to teach you how to use MailChimp , one of the most popular platforms for email campaigns.
1. Create your account in MailChimp
Create your free account at MailChimp.com and confirm its activation through the email you will receive from the platform. The free account allows you to manage a list of up to 2,000 subscribers or 12,000 emails per month . Afterwards, you can use some of their paid plans .
2. Create your email marketing campaign
Create a new campaign by clicking the “ Create Campaign ” button at the top right of the screen.
Choose the type of campaign: “ Create an email ”.
3. Select your audience
Select the list to which you are going to send it, which you must already have loaded previously. If you want, you can choose a segment from that list. Then click the “ Save ” button below.
4. In the “ From ” step click on “ Add From “
Complete all your information (name and email) and click on “ Save ”.
5. In the Subject step , click “ Add Subject ” to add the email title
In the “ Subject ” field, place the title and in “ Preview text ” a subtitle that briefly indicates what the email is about. Click on “ Save ”.
6. In the Content field , click on “ Design email ” to design the email
7. Design your template
Prior to this step, you will be able to design your campaign template with the different default options offered by the platform or by creating your own design from scratch. You choose!
Make sure to include all the content you want to communicate to your audience and add a CTA ( call to action ) to your online store.
If you completed all the steps correctly, two buttons will appear on the top right of the screen: “Schedule ” (choose this if you want to schedule it to be sent automatically at another time) or “ Send ” (to send it at the same time ). ).
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