One of the good things about an online store is that its maintenance can often be combined with other tasks, such as work or taking care of the family. Once the business has started to function, it is often necessary to make adjustments that, in principle and separately, do not require a large amount of time, but all together they can begin to become a problem, since in the rhythm of life that we currently lead is precisely that which is not left over: time. That is why we often need to automate a large part of these tasks in order to offload as much work as possible and so that the productivity of our store is not affected. For this reason we want to talk to you about Klaviyo and Shopify Flow.
If you follow the Webmefy blog, you will already know the Klaviyo software , ideal for automating all electronic correspondence, newsletters, abandoned cart reminders, etc. A tool that can take over an important workload so that you can dedicate more time to what is really important, be it other tasks in the online store or your personal or work matters.
For its part, Shopify has also thought about this and offers tools with its Shopify Plus plan that, according to its own calculations, have freed up more than 1.1 billion workflows among all companies, saving more than 9.2 millions of hours that could be occupied in other tasks. This is Shopify Flow , an application that you can download directly from the application store itself.
Automation in an online store is a process generated to convert tasks that were previously manual to an automatic format, which does not need supervision, because its operation is perfectly tested.
As a company grows, these tasks become more complicated and multiply, which often forces companies to hire more staff, since they have not been able to adapt their system to the new scenario. A good automation of processes means that the investment in this type of resources is considerably reduced, with the consequent economic and time savings. Both Klaviyo and Shopify Flow will make your relationship with your online store much easier.
This automation can be integrated into your online store in many different ways, one of the most common is customer segmentation based on different criteria . With this segmentation we can program the sending of online communications that fit the customer profiles we want, freeing us from a heavy workload. Klaviyo is also capable of sending emails when a certain product is already available or even making advance sales for a type of VIP or outstanding customer.
Shopify Plus makes the Shopify Flow application available to its marketers , which is capable of automating tasks based on a series of criteria. We will only have to define the actions that must take place, the conditions that must be met for it and the activators that will execute them. These jobs can be copied from one store to another to save time, as this is the goal of automation, although Shopify Flow also offers templates with the most common tasks already built into the system.
- Shopify Scripts – to add automatic discounts, relevant payment options, and specialized shipping options, which adjust to the different parameters of each customer.
- Launchpad – For scheduling, preloading, and monitoring events like major sales campaigns, product launches, and seasonal celebrations.
The tasks that we can integrate into this automation with Klaviyo and Shopify Flow encompass a large part of customer service, fraud prevention (with systems that detect potentially conflicting orders), marketing and advertising, or the design of the website itself and even its development. . All these tasks together represent a significant saving in time that will depend on the weight of each one within the organization, but it is clear that it is a truly significant saving.
If you liked this article and are interested in setting up your own online store, we invite you to start with this 14-day free trial with Shopify . And if you also want to start working with Klaviyo now,