The world of NFTs has grown exponentially in both size and value in recent years, and a frequently asked question is how to promote my NFTs without being an influencer? Here we bring you this small, but effective guide made by Coinzilla .
NFT marketing is not that different from regular marketing, however, it does have some quirks that can make it difficult.
How to sell something barely tangible? Today, thanks to the Internet and the way cryptocurrencies work, you don't have to be a world-renowned artist to sell NFTs .
In the next section, propose a plan that can increase the success of your NFT project:
Choose the right NFT platform
An NFT marketplace or platform is ultimately an intermediary. In addition, they facilitate the creation, distribution and transaction of NFTs.
And these platforms can differ quite a bit from each other. Some are very easy to access and others are quite exclusive .
For example, OpenSea is the easiest to access , but a lot of junk flows into the market and it's much harder to discover .
However, Crypto.com has been known to work with celebrities who launch NFTs and keep NFT inflows in check . Therefore, it may be easier to get discovered organically .
Known Origin and Super Rare are somewhere in the middle. It is significantly easier to create an artist account on them. However, you may need to apply to multiple identical marketplaces and wait for the first approval, as they have been known to leave applications pending for quite some time.
There are ecosystem-focused marketplaces like Axie Infinity that trade useful NFTs, but they have limited diversity . The Axie Marketplace is certainly not the place to go to sell your own art collection.
Once you decide on the platform, the next step is to understand the user dynamics. Simply put, look at how the community works and what it wants. Find out what's selling, what's getting reactions, and what's trending .
Create a profile and a brand
No matter the NFT marketplace platform , make sure you complete your profile and add the necessary information that shows commitment.
In terms of branding, you will need to do the following:
- Create an original and unitary creator name.
- Create a logo and a banner.
- Create an attractive description.
- Describe the roadmap if it is the case.
- Add links to your social media profiles and website.
Establishing a clear identity as a creator is essential so that potential buyers can associate NFTs with a real person or team.
The better the identity, the less chance of being considered a scammer .
Structure your collection wisely
First, the collection must have a unit theme. While NFTs will be different from each other, they must have a predominant element that brings them together .
Check out how Yuga Labs' boring monkeys and mutant monkeys are structured for reference.
Last but not least, spend some time naming NFTs and writing down their properties. And if you can offer unlockable traits that can be accessed through your own website, that's even better.
Raise the minimum price
If you're looking to enter the NFT market, it's important to realize that few people buy NFTs because they like them. Like most crypto enthusiasts, buyers decide to get NFTs to make a profit .
In the beginning, no one could know if a collection would become popular or not. However, you can apply the minimum price increase strategy to encourage early purchases .
Write in the description of the collection that you will increase the base price as time goes on. Set 3-5 stages and pinpoint the exact dates on which you will increase prices.
Attract your audience
Finally, on the day you mint your NFT collection, and even before then, you need to make sure that more and more NFT enthusiasts hear about your collection.
Your collection must have activity to be successful in the NFT market, so in the next section, we'll outline 6 proven marketing approaches to engage your audience and generate that activity.
1.Proven NFT marketing approaches to engage your audience.
Many NFT marketplaces will drive trends ( NFTs ) on the front page, such as on social media. Algorithms may vary, but collections that record many transactions will definitely trend .
And as your NFTs get more activity, more investors may stumble across them organically while searching the market platform. So you need to start by generating those transactions , and through airdrops you might even find a few people to spread the word about your project.
Of course, at first, on platforms like OpenSea, you may be tempted to generate transactions using multiple MetaMask wallets that you own. But your project may start to look suspicious.
In this way, with false transactions before potential buyers began to question the legitimacy of your project.
How is that? Transaction history is publicly available for each NFT .
2.Use influencer marketing
If you're starting from scratch in terms of audience, it might be a good idea to make use of an established influencer's audience . Once you set up your brand identity and finish the core of your project, preferably some of the NFTs as well, you can reach out to influencers who address this particular topic.
Preferably, it would be better to get big names talking about you , but that can get quite expensive. Therefore, you can start by reaching out to more specialized influencers who are more likely to consider reviewing your project live.
A good example of an influencer is Hustle Millennial .
3.Employ social media communication and community building
To ensure the longevity of your project, you need to build an audience on social media. To do that , you can start using tags for every social media post you publish.
Whether on Facebook , Twitter, Instagram, or TikTok, the following hashtags should expand your reach to an NFT-curious audience: #nft, #nfts, #nftart, #nftartist, #nftcollector, #nftcollectors, #nftcommunity, #nftproject .
However, depending on the network you generate your NFTs on, you should also include contextual tags like: #polygonnft, #ethnft, #bnbnft, #solnft, #solananft .
In terms of what to post, you can start by describing your project, with pictures of your NFTs, and even announcing every time an NFT is sold.
4.Launch advertising campaigns
In general, NFT advertising is not that simple as the big advertising platforms will block their ads.
However, you can make use of a crypto ad network like Coinzilla .
With Coinzilla, you can place banner ads on major cryptocurrency websites around the world and spread the word while controlling costs.
5.Post guest articles
In addition to advertisements, you can also spread the news about your article by having reputable websites post about your project.
Yes, it can be troublesome to find the website admin and convince him to write about you, but with Coinzilla Marketplace , you don't have to worry about that.
Simply select the website you want to appear on and place an order. As for the article, it will be provided by the Coinzilla writing team .
6.Set up your SEO
Last but not least, you should use Google's organic search results.
The effort to rank for a general keyword like NFT would be incredible and expensive. Furthermore, it is unnecessary.
The very least you need to do is make sure your website and marketplace collection rank for the brand name and collection name.
You simply need to fill out the title and market description forms. The platform will assign the labels later.
As for your website, make sure you take care of the basics: links, titles, h1 tags, h2 tags, some keywords in the text.
If you do that, the SEO will be worth it once your NFTs gain some traction.
This article is merely informative and does not constitute a purchase or investment recommendation. We encourage readers to do their due diligence before investing in crypto games, NFTs, or cryptocurrencies, as most are highly volatile.
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