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How to Promote NFT Collection: All Free and Paid Ways

Some people call it "soon to be crazy" when someone else is excited and involved in the game. The NFT industry significantly shook the world. This is a milestone in the development of art, culture and the world in general. Also, this is a great opportunity for many artists to become the center of attention and significantly change their lives.

The NFT marketplace welcomes all artists: from world famous with a million audience on social media channels to beginners with no community.

Many creators release their NFT collections or separate artworks every day. We believe that you are a great artist and that your works of art are unique. However, sometimes it is not enough to catch the attention of collectors.

All of the above is to say the following: you need to promote your NFT collection.

We have compiled a guide on how to market your Free NFT promotion and become a visible artist among the crowd of others. Read on and find out how to properly present your NFT collection to the world.


We can assume that there are three main reasons why artists create NFTs: to make money, follow trends, and attract more attention to their art. No matter what the reason, they can't get anywhere without a promotion.

So let's take a look at why promoting NFT collections is crucial:

  • By promoting your art, you attract the attention of more people who are likely to spend their means on it. Sounds obvious, right? However, some artists, especially beginners who don't have a marketing team, just mint NFT and stop there. Today, sales go hand in hand with marketing and public relations. So if you want to make money, promotion is essential.
  • When you mobilize your efforts and try to do everything possible and impossible to get attention, you get noticed. Passion and the true desire to become a recognized artist always pay off. The promotion will be beneficial for both your benefit and your personal brand.
  • By marketing your NFT project, you capture the attention of not only collectors, but also other artists with whom to collaborate in the future.


For the past few months, we have been closely following the NFT industry. We have added many drops to our calendar and social media channels and learned about many creators and their approaches to promoting their art. It helped us analyze various forms of crypto art marketing and select the most effective one. Have a look!

Free NFT promotion:

Add your drop to the NFT calendar

NFT Calendar is the first market calendar that brings together the best NFT drops from various markets in one place. This is a great source for NFT collectors who don't need to run from market to market to discover the best releases.

It only takes a few minutes to add your drop to the NFT Calendar. All you need to do is fill in the form with the main details of your release:

  • the title of your NFT collection or artwork
  • details about the creator
  • description
  • the visual key of your drop
  • date and time of delivery
  • a market where your NFT falls
  • the link to your release

To cut a long story short, you provide your drop with more exposure by adding it to the NFT Calendar for free. It sounds tempting?

Use your social media channels

Social media marketing is a great way to get noticed. If it's an NFT collection of multiple NFTs, the artists post them to all of their social media accounts and feature each one. At least two weeks before the launch, you need to start preparing your audience for the launch. Twitter, Instagram, Discord, Medium are the most popular platforms to showcase your drop. Tell what tools you used to create the pieces, the main idea behind the collection, your flaws if any, etc.

Note that there are people who know nothing about NFT art. Also, prepare a set of posts explaining what NFT is and why it makes sense to buy digital collectibles.

Create an eye-catching teaser of your NFT project

The main idea behind the teasers is to show what their NFT project is about but, at the same time, keep the intrigue going. This form of advertising tends to pique the interest of potential collectors, keeping them on the lookout for more details and not missing the release date. Post your teaser on social media and also submit it to the market for use on your website and social media channels.

Get creative (you're an artist, of course you will be) and have the NFT world await your downfall with excitement after seeing an engaging teaser.

Access the latest market news

This type of promotion is discussed directly with the markets. Based on our observations, some of them have a separate webpage with featured crashes. KnownOrigin, for example, creates such a page every week with 4-5 featured drops and a countdown to launch. MakersPlace also creates a page with the release description, images or teaser, and countdown. Nifty Gateway posts a schedule for the coming week on the website and Twitter. If your NFTs hit the featured dips, the markets also promote them on social media. So you kill two birds with one stone!

Ask your friends and colleagues to support your release.

The artist community is usually very supportive. If you ask your friends and art followers to share your NFT project on social media, chances are they'll agree. When you act together, you will generate more buzz around your NFTs and allow more people to see them.

Start a thread on Reddit/Bitcointalk

Platforms like Reddit, Quora, and Bitcointalk are very helpful when you want to spread your NFT collection. You can start a thread by asking, for example, "Which emerging NFT artists do you recommend to watch?" With another account, you can provide links to your submission and speak about yourself as if you were speaking on behalf of someone else.

It may sound a bit dishonest. However, we are not the ones who proposed this type of promotion. It is called crowd marketing and is actively used in advertising.

You can also participate in other discussions if you really have something to write about. The more often your name appears across various channels, the sooner people will remember you.

Access the newsletter

Most of the markets, media, and other crypto platforms send out newsletters several times a week. You can contact them with a request to add your NFT version in the next newsletter. It is most likely a paid promotion option, but why is it listed as free?

Twice a week, we at NFT Calendar send out newsletters with the best releases in the NFT space in our opinion. Basically, we choose three NFT collections and include them in our newsletter for free. If you add your drop to our calendar first, and then send us a message saying why we should add it to our newsletter, we'll definitely consider it.

Paid forms of promotion:

Promote your fall on themed social media accounts.

There are various NFT communities on Instagram and Twitter that offer some promotion options for NFT art. If we talk about Instagram, they create a post with all the details of the drop, they include it in Instagram Stories and they can invite an artist to Instagram Live. To be honest, we don't know the fees, but it's definitely not free.

Give a word to the influencers

When it comes to increasing awareness, collaborations with influencers are the first type of marketing that springs to mind. Most influencers have a loyal community that trusts their recommendations and listens to their opinions. Most likely, an influencer will ask you for payment in crypto, another currency, or a reward in the form of an NFT piece of art.

You can use influencer marketing in case you don't have any prominent artists among your acquaintances who can promote your NFT drop for free.

Request a PR article about your NFT crash

It is a good idea to write an article about your NFT collection and distribute it through the most popular thematic media. In addition, you can offer other formats of collaborations with the media, for example, an interview with you. It is usually a payment option. However, you can use Medium and write a blog post with all the details about your submission.


In addition to the most effective ways of your NFT Collectibles promotion, we will provide you with additional tips. Putting them into practice, your NFT project cannot help but stand out among hundreds of others.

Create a separate gout page on your website

If you have your website, create a separate page dedicated to your shipment. Add all the NFT pieces with descriptions and also tell how, where and when collectors can get them.

Become a collector

Collecting NFT pieces created by other artists is a good way to start making a name for yourself in the NFT Universe. If you buy someone's NFT artwork, share this event on your social media, tag the artist, they will likely share your post on Instagram Stories. In this way you will expand your audience, therefore, the number of potential collectors.

This is a strategic step and a small contribution to your future version of NFT.

Start collaboration

Digital artists partner with musicians, fashion brands, celebrities, and animation studios to launch NFT collections. The first reason they do collaborations is to improve their artwork with the help of other professionals. The second reason is that they exchange audiences and broaden each other's fan base. It's not about monetization when we talk about the first collaboration, but it's definitely about recognition.

You can communicate with other creators and offer your help. Don't give up if you don't get a response. Sooner or later, someone will notice your effort.

Organize a raffle

Hosting an NFT giveaway as part of an upcoming collection is a popular practice in the NFT community. You can gift either NFT collectibles or physical pieces of your art. Artists often run giveaways according to this scenario: everyone who wants to participate must follow the artist on Instagram/Twitter, tag a friend in the comments, share the post on Instagram Stories or retweet, etc.

It is an additional buzz around your NFT collection, an opportunity to bring joy to your followers and also get discovered by more people.

Join thematic groups on Discord and Telegram

There are various chats on Telegram and Discord where creators meet, communicate and share their crypto art. Just don't spam chat, giving links to your NFT every 10 minutes! Join in the discussions, be courteous, and try your best to remind group participants of you and your style.

Start promoting your NFT drop in advance

We have already mentioned that many NFTs drop every day, therefore there is some risk of getting lost in the stream. Try to spark interest in your NFT collectibles at least 10 days before release. You can start with a trailer and then reveal the release details bit by bit.


With our Free NFT promotion guide on promoting your non-fungible tokens at hand, your NFT drop can't help but succeed. Try different types of promotion, choose the ones that best suit your needs and put them into practice. Let as many people as possible find out about your NFT collections and the results always exceed your expectations!

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