Non-fungible tokens are digital assets that have unique and unrepeatable content. They work thanks to blockchain technology and have become a new way to attract and retain customers in different types of business. If you are interested in knowing how to implement NFTs in your marketing strategy and increase the sales of your business, keep reading.
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How to use NFTs in digital marketing
Good marketing strategies have to do with getting involved in trends and entering the most popular platforms, which is why involving NFT technology as one of them can help you improve the positioning of your brand and give it added value.
Here are some ways you can use NFTs for your marketing strategy:
Create NFTs in collaboration with influencers
There are currently so many brands on the market that being able to be in the user's mind is becoming increasingly complex. NFTs can help you create unique experiences with the help of influencers or content creators.
It is important that you first take into account who is the buyer person of your business to know which creators to go to. Remember that the influencer you choose must be in line with your brand values to ensure that the impact is of quality. Do not forget that this piece must be original and of high creative value to generate great interest on the part of the user.
Digitize your products
Products with a limited offer are usually more attractive to users. Therefore, if you want to enter the NFT world, we recommend that you recreate your physical products in digital format and sell them in a short period of time. You can make small variations in color or style to give it a differential touch and greater added value.
Uses NFTs as exclusive access entry
NFTs are not only used for products, your services can also have a symbolic value within the world of non-fungible tokens. In this way,your company can use this technology as a tool to access one of your services.
You can create your own NFTs as a service brand and have these serve as exclusive tickets to all the events that it carries out: free access to courses, exclusive discounts for your services, etc.
The basis for marketing your NFT products is to build a community , and apps like Discord or Twitter can be of great help in building that bond with your audience.
Discord is a real-time communication platform that helps establish NFT communities. It allows you to build servers or channels for NFT conversations. Additionally, you can advertise your NFT projects by sharing memes, GIFs, and other images.
For its part, Twitter is the most used social network by the owners of non-fungible tokens, so you can use it as a channel to share your NFTs. Think that having a presence on a platform that is already used for the sale of tokens will make you enter the imagination of potential customers, generate dialogue and create new communities.
Opening communication channels focused on the generation of NFT content will allow the construction of new relationships and the loyalty of your current audiences. Remember that generating authentic links with your customers is essential for your brand to be able to compete in a large market and remain in the collective imagination.
Use NFTs in email marketing
One of the transversal strategies in the different marketing areas is mailing , since it keeps your clients informed about the news of your brand. If you are going to launch an NFT into the market, report it through an electronic communication and turn it into a resource that generates profitability and conversion . It is recommended that you also generate educational content on the subject and include it in your email to provide added value.
Examples of brands that use NFTs in their marketing strategy
As we mentioned earlier, the media industry has shown a growing interest in NFT technology. For this reason, we present 3 brands that have already incorporated it into their strategy:
If we talk about big brands, we talk about Coca-Cola.
The American company launched its first collection of tokens on August 4, 2021 and auctioned them off in a single batch. The first token was called "the Friendship Box" and contained a pixelated version of the classic 1956 vending machine with symbols related to friendship.
The second was a personalized inflatable jacket, used as a representation of the delivery uniforms of the time. The third was an audio file with the characteristic sound of Coca-Cola being opened and served. And the last one, known as "The Friendship Card", contained the trading cards of the 1940s.
NFTs are also entering the food industry. The popular fast food franchise launched in 2021 the first two non-fungible pizza slices that were sold on the Rarible platform for a value of 0.0001 ETH (Ether), which at the time was equivalent to 0.18USD.
The “Margarita and Pepperoni” flavored pizza slices served to draw public attention and promote their products. But that's not all, after its sale, the Pizza Byte went back on the market for 5 Ether, giving buyers the opportunity to make profits and monetize their sale in the future.
In third and last place, one of the brands that has taken advantage of the opportunity to join the NFTs has been Gucci. His first release was a virtual reality shoe that could be used as an Instagram filter . Users could virtually try on the NFT in 25 different colors and, if they decided to purchase, they could store them in a virtual closet. The product was only in non-expendable format and had a value of €7.5.
Benefits of implementing NFTs in marketing
The reason that the big brands are joining this technology is not only related to profitability. These are some of the benefits of using NFTs.
- Free marketing: Thanks to the Non-Fungible Tokens, a free economy is created where everyone can create and sell their product or service, as well as create other forms of marketing, whether they are tenders, auctions, etc.
- Security: NFTs are created using blockchain technology, which is a system of recording information in a way that is impossible to hack, alter, or delete. All NFTs stored on the blockchain have distinct records of authenticity and chain of ownership, which, in theory, prevents them from being subject to mishandling and theft.
- Greater efficiency: The most obvious benefit of NFTs is their potential to make markets more efficient. Converting a physical asset into a digital one can streamline processes, cut out middlemen, and improve supply chains.
We hope this post on how to integrate NFTs into your marketing strategy has been useful to you. Leave us in comments what you think!
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