Some time ago, Shopify and Walmart cooperated, and Shopify merchants can migrate their shopify store products to the Walmart platform with one click after being reviewed, which has driven the two stocks to continue to rise.
Therefore, Shopify is a powerful tool that is easier to cut into the US market in addition to Amazon, Ebay and AliExpress.
However, at present, the cost of acquiring traffic is very large. How to increase the natural traffic of the Shopify store itself is the focus of attention now.
Many of the principles of search engine optimization (SEO) are based on providing a comfortable experience for users. The more you can discover your store on the first few pages, the easier it is to generate purchases on your store. Shopify still has nuances and other factors that affect its search rankings relative to other website builders.
1. Shopify's Content Editor
The page editor for Shopify's content management system (CMS) has a simple user interface to build landing pages, product detail pages, and blog posts.
Title, description, etc. can be optimized. Page titles are an important factor affecting search rankings. They provide search engines with information about the content of a page and are usually displayed as the title of a search result. Equivalent to a brief identity introduction to your website.
Meta descriptions are usually found under the title, they should be a summary of the pages of the website displayed for the search and can help you increase the click-through rate of your website.
The Shopify Page Editor allows you to manually modify the title and description. If you're not happy with auto-generated keywords, you can optimize them to attract customers.
2. Website Analysis and Traffic Analysis Tools
Two free tools that must be installed on shopify: Google Search Console and Google Analytics.
Google Search Console can help website owners monitor and troubleshoot a website's presence in Google search results and provide data on the queries that lead prospects and customers to your pages.
Google Analytics, GA shows you how people arrive at your website and how they behave once they get there. Search Console and GA are key tools for SEO optimization.
To connect your Shopify store to Google Search Console, you need to add a piece of code to your homepage (you can find how to add it on shpopify). There are two things to keep in mind when verifying your Shopify store's Search Console account: Google only indexes the current topic, and only if that topic is live.
Setting up Google Analytics is as simple as enabling it in your Shopify website preferences, grabbing the tracking ID and pasting it into the relevant field in Shopify.
3. Independent domain name
It is best to buy an independent domain name for shopify, which is good for your website weight. The independent domain name displayed when customers search will also make your website look more professional.
Buying on Godday can be directly parsed into the shopify website, which is very fast.
4. Website opening speed and security
Website speed and security are another important factor affecting Google rankings, and they are closely related to user experience. Slow opening times will cause customers to bounce directly from this page of your website, and the conversion rate will not be too high.
Shopify has a content delivery network (CDN) that can help reduce page load times no matter where customers are browsing in the world. You can install related plugins to reduce page open time.
① Compress images: Shrinking images to an appropriate size also reduces file size and saves page loading time. TinyIMG SEO Image Optimizer does just that.
②Lazy loading feature: Lazy loading allows store visitors to load images as they scroll through the page instead of loading them all at once, and the lazySizes library can solve this problem.
③SEO Image Optimizer - Auto SEO is one of Shopify's most popular and top rated SEO apps and offers a free plan with alt text optimization, or a paid subscription that also fixes broken links and automatically flags your own An image of JSON-LD structured data, which helps search engines understand the image.
④ For Shopify store owners who are not familiar with SEO, SEO Booster-SEO Marketing covers most of the SEO basics such as title, description and image alt attributes.
⑤Reduce pop-up ads and online chat software ⑥Choose
fast loading themes
All Shopify plans also come with an SSL certificate that encrypts data sent between your website and your visitors. This is important because Google increases the search power of safe sites. Many browsers display a security warning if a user tries to visit a site without an SSL certificate.
5. Duplicate pages and internal linking
Duplicate pages will spread out your link weight because the referrer can link to any URL. Duplicate content also makes it harder for search engines to determine which URLs to index and rank for.
While internal links don't directly affect Google's algorithm, they will link directly to your product detail page. When link weight is spread across multiple links, that link weight is diluted, making it difficult for search engines to understand which is the primary URL.
6. URL composition
Shopify will automatically form the URL of one of your pages according to this logic: myshopifystorename.com/products/product-name. We can optimize the content of the product-name section, so myshopifystorename.com/products/brand-primary-keyword-attribute is the optimal link composition
7. Keyword Optimization
Use Google Trend, Google Adwords and other keyword tools to collect keywords for layout pages. Accurate main keywords and long-tail keywords are the most important layout content to increase the relevance of the page.
Remember, the fastest opening speed, the displayed page and the original intention of keyword search should be closely related, track each customer's entry method and the reason for jumping out in detail, continuously optimize the website, and enrich the website's About us, contact us, payment, and privacy. , return policy and other page content, providing exquisite product pictures and detailed parameters, and consciously guiding customers to leave comments, can maximize the natural search traffic of your website.
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