One of the main objectives of any web page is to appear among the first Google search results.
Being on the first page (without paying) is a great business opportunity since it is in such positions where the store is more likely to receive potential customers.
It is at this point where SEO comes into action.
It is not necessary for the user to be a programmer to configure the SEO of the web page, in fact, it is relatively easy to carry it out.
Let's go deeper into this last point.
Create URLs that make it easy to find
When searching for a product on the internet, when you put the cursor on the item and click on it, the internet browser shows the URL address of your store along with a permanent link or permalink of that particular object, that is, it is a text that defines the product within the URL address.
For example, if a store specializes in online sales of scarves and one particular, say, “Scottish scarf” is the most successful, a bad URL for that product would be “www.scarvesxbrand.com/sku- 2345 “since it does not give more information about the nature of the product, it only shows a code and does not detail what product it is.
A URL intended for the user would be “www.scarvesxbrand.com/pink-scottish-scarf” since in a few words it is indicating what the product consists of.
The words should be separated with “-“, since it is the way to indicate to Google that they are different words.
If you use Jumpseller it is very easy to customize your permalinks; on the product page there is the “permalink” option under the name; you only have to click on the “edit” button and modify the information
Use a canonical URL
First of all, “canonicalization” is, in SEO terms, a process by which Google is able to index and rank one particular product rather than another.
In this way, you are indicating to Google that any other URL address with a similar content or purpose, or even a URL that is exactly the same as your canonical URL address, will not give rise to results in the search engine since that information is secondary or not we are interested.
A very common example is doing a 301 redirect from one URL to another.
Have the right keywords
The first step in implementing SEO would be having the right keywords.
This translates into using those words that are most relevant and that give rise to a greater volume of results when searches are carried out.
It may seem easy, but actually using the right words is a bit tricky, people can search using words that are too general or too competitive, and that would lead to a high bounce rate on your page.
Another very frequent error is to use several pages in which the same word appears; Because of this, care should be taken not to repeat these mistakes.
There are several tools to find the right keywords including Google Keyword Planner, KWFinder and Moz's Keyword Explorer.
This is a very important aspect of SEO that users tend to underestimate.
The quality of the content on the page is essential when it comes to achieving higher positions in search engine results.
In addition, it must be taken into account that a quality web page can lead users who have visited it to do so again in the future, which would in turn lead to a higher volume of sales for said page.
It should be ensured that the page has good content and is always well organized according to the keywords on it.
SEO and Meta-Tags
By default, all Jumpseller stores are optimized for search engines (such as Google); In addition, to increase relevance in search engines, tags such as “h1”, “h2” or several others are usually used.
In addition, it is possible to add others to highlight the most important part of the content that interests us the most.
Every night, we update all sitemaps for each store so Google can rank faster for new or updated content.
You can check this by adding /sitemap.xml after your store URL, such as “demostore.jumpseller.com/sitemap.xml”.
You can also change the meta tags (/support/seo-and-meta-tags/) as well as any other HTML related aspect of your store.
Some ways to achieve such optimization are, in turn, to optimize the page tags in the HTML code and provide your website with a sitemap.
To increase relevancy in search engines, there are tags such as “title”, “H1” and meta tags in Jumpseller themes (HTML code).
These tags are pre-populated with the appropriate store content depending on the page (for example, using H1 for the product name on the product page).
However, you can change the attributes of a meta tag and anything else related to the HTML of your store.
Name and description for your products
Many stores make the mistake of copying both the name and description of products provided by their vendors.
This basically means that the same product information is being repeated over and over again in various online stores, and as a consequence, Google understands that information as duplicate content.
Create your own names and descriptions .
For descriptions, write between 75 and 120 words, if you exceed that number, most people will probably not pay attention to it.
Another aspect to keep in mind is that the name of the products must have the appropriate format, for example, have an H1 tag.
This label makes the product name have a certain classification in your online store; in this way, you are specifying which is the most important word on the product page.
Properly carrying out this process will depend on the technology used in the store.
Quality link building
An excellent way to increase the number of visits to your store as well as its position in search engines is through a quality link building process; To do this, you should try to establish relationships with other quality web authorities and get them to upload the link to your store on their own web pages.
This is possible if a collaboration agreement is reached between both entities and it is even better if it is long-term.
It should be noted that there are specialized programs in this part of the SEO process, among which “Ahrefs” and “Advance Link Manager” can be included.
Get more information at: “Inbound Marketing” is the answer .
Audit for errors
This is a vital part of the SEO process. It consists of detecting and solving any possible anomaly on your website. Trusted online tools (Screaming Frog and Seoptimer are two good options) can be used to detect such errors and remove them as soon as possible.
Links that do not work properly, such as those that redirect you to pages that no longer exist, should be removed quickly to avoid anomalies in search results.
To determine if you have nonsense links, you can use Google's webmaster tools to remove them.
Another very useful tool to know if you have links that are not working properly is Optimizr .
This tool allows you to schedule regular reviews of your online page and automatically check whether or not there are damaged links or links that are working improperly.
This process will improve the handling of your website. Once the page is error free, it's also a good idea to check its speed and make sure it doesn't take too long to load.
There are many free tools available on the internet for such purposes.
Construction of the website
This is a key step in the entire SEO process and includes several points to cover.
Make sure that the keywords are correctly arranged on the web page, that is, the keywords must appear organized in certain parts of the page and not scattered throughout it.
For its part, the website should be easy to navigate and should not be cluttered with keywords. It would be advisable to include a section with customer ratings and opinions.
The design of the page itself is also important, you must ensure that there is a balance between an attractive design and easy handling. This will make it easier to move around the page.
Also, try to incorporate small details such as internal links (links that redirect you from one section to another within the website itself), this will allow people who visit the page to explore it more easily.
Finally, make sure that all versions of the website have a uniform structure and that it works correctly on their respective platforms.
The mobile version of the web page deserves special attention, since many people use these devices to access many web pages.
Integration with social networks
Without social networks, your website lacks one of the most powerful forms of communication that exists to reach customers.
It is a very good option to be in contact with your customers and send them your new content.
The very nature of social networks means that these relationships with your clients increase the number of followers on them; Moreover, a high number of followers gives an idea of the value of the company as well as the veracity of the website itself.
Blogs can also be useful to improve the position of your website.
They can be used to add new keywords that were not the most suitable for your page at the time.
Here you can include those keywords that consist of more than one word.
When it comes to a blog, you must pay special attention to the content and make sure that it is new and that it is attractive to the reader.
Analysis of the results
Search engines will index your stores from time to time, which means that sometimes it can take weeks or even months for the page to appear in their search results depending on the changes made.
Even after this process is complete, the search engine itself has to establish the position in the results.
During the first months, it is normal that your store has a low ranking, and that it appears in the last search results, but as time goes by, the creation of quality content as well as a greater number of links on other websites will lead to your page reaching higher positions
How Google Crawling & Indexing works .
After a few months, it would be convenient to analyze the changes that have been carried out as well as the results that have been obtained.
Within this last point, you can use certain programs that allow you to detect those aspects of the web page that may be subject to improvements.
Tools like Google Webmaster and Check My Links are very useful and give very good results.
Focus on those areas where you can differentiate yourself from your competitors. You must keep in mind that even the smallest details can make a difference
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