More than a decade ago Google has been announcing that the important thing is to focus on what the user is looking for and solve that problem and not so much on tricking the algorithm to position itself in the top positions of the search engine.
Previously it was much easier to fool the algorithm and position yourself, and this is what SEO specialists have been doing in recent years, giving greater importance to the use of keywords. Google got smarter and it's all about the user and giving them a good experience.
✅ WHAT IS EAT AND HOW TO USE IT
EAT (Expertise, Authoritativeness, Trustworthiness) ✍️ are the pillars of current SEO optimization, which means that the value of a website will be determined by its quality of content, the authority of its author and the reliability of the site. What the search engine asks of us is that we create good content and that we demonstrate that we are specialists in a specific topic, nor does it provide a specific list of good practices, but we will name some below that will surely help you position yourself:
- Provide as much information as possible about the author, his profile and his social networks.
- Understand your user intent and deliver the best content.
- Page with easy access, policies and terms of use visible.
- Correct https protocol.
- Get backlinks and mentions in the media.
Currently, the loading speed of your site is very important and optimizing this is relevant and more on mobile devices, this would improve your user experience, which is measured in Core Web Vitals , in Google search console . There have been AMPs or mobile page accelerators for a long time that were a common practice but were never mandatory. The important thing is to have a good score on Core Web Vitals.
✅ WHAT TO FOCUS ON IN THIS 2022
Ignore Google. Satisfy Users? 🤔Google is counting on a very advanced artificial intelligence which will find your value by measuring the user experience and the quality value of the answers to your questions.
A practice that has become obsolete is to create content around keywords of weight, the search engine will mark you very easily as Spam content, since the density of keywords is no longer the main way to rank. If you create solid content, which manages to answer the most sincere questions of your users, this will provide value that Google will see and quickly inform other users, which will make you improve your position in its ranking.
You have to change the way you see the theme, change your mentality, if you use an SEO plugin , you have to think not only about putting everything in green that marks you. Think about the user, give them quality information and in a simple and intuitive way, the plugin does not think and feel like a human, that touch is up to you to give it with your criteria.
The best thing you can implement in this 2022 as a seo practice is the use of EAT and the user experience must be centered on the human being and from there create meaningful content for it. You should not completely ignore Google to do SEO , technical optimizations are key and you should continue to do them, but you have to understand that it is not all the strength, you should think that this year will be the first year that you should do SEO with the user in mind and leave Google for last.
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