Email marketing remains one of the most profitable digital marketing channels. With such a large audience and the ability to classify it into different groups based on sociodemographic data, emailing helps companies reach more customers and subscribers, increase sales and improve brand recognition. Therefore, if you want to carry out a campaign but do not know how to do it, in this article we will point out the best email marketing tools for your business. You want to know more? Keep reading!
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If you have an ecommerce , you need to know which are the best email marketing tools to attract potential customers and send them informative or sales emails. As we have discussed, email marketing is one of the most profitable marketing strategies, especially for small businesses. It's easy to manage, you're in full control, and it allows you to establish direct contact with customers.
No matter what industry your company is in, email marketing will help you get your message across to the right people, giving you a way to stay in touch with your target audience even when they've left your website.
Among the various reasons why you should use this channel are:
*Loyalty *: Email gives you the opportunity to keep visitors to a website coming back to it again and again. Returning users are more likely to become customers than first-time visitors.
Returning users: It is estimated that approximately 97% of users who visit and leave a web page will never return. However, by building an email list you will be able to encourage repeat visitors.
Increased revenue : Email marketing tends to have high conversion rates, averaging 15%. In addition, the purchases derived from these campaigns also tend to be higher.
That said, an email marketing platform is software that allows you to create and manage email campaigns . These tools are usually cloud -based SaaS . A good platform will make it easy for you to send any information by email. From newsletters to promotional or abandoned cart recovery content.
Here are the best email marketing tools :
Email Octopus is a very popular email marketing platform, which aims to provide simple and intuitive software. They offer customizable templates in the same drag and drop editor. It also allows you to start campaigns from scratch. It's highly deliverable, offers custom reporting, and the ability to drip mailing sequences, import contacts, and integrate with forms.
The app has two plans, one free and one paid. With the free plan you can access up to 2,500 subscribers and 10,000 emails per month.
Mailchimp is probably one of the best and most popular email marketing tools out there. It is especially suitable for beginners and start-ups, startups and SMEs. Among the functions it offers are the following:
- Email automation
- data segmentation
- A/B testing
- Lead Capture Forms
- Integration with the CRM This platform has several payment plans, but also a free one that includes up to 2,000 contacts and an included audience. Lastly, you can get predictive insights from your contacts so you can personalize your marketing.
ConvertKit is a mailing service provider. It is especially focused on serving bloggers, podcasters , and other businesses that are building audiences . For bloggers looking to send personalized text-based emails, it's ideal, as its designs look like they come straight from Gmail.
This tool is especially recommended for those who want to run highly targeted campaigns. With the flexible segmentation and labeling system of this platform, you can carry out automated campaigns for very specific contact groups. You can access a free plan with a maximum of 1,000 subscribers per month.
Moosend is an email automation tool that helps you build your own email list, personalize messages, and automate tasks. They have very intuitive drag and drop email templates into the campaign builder.
This tool allows you to incorporate images, text blocks, icons and many more elements . In addition, it has a large library of email templates with different designs adapted to computers and mobile devices.
It is an all-in-one marketing software platform that helps you create content, drive sales, and increase traffic to a website. Email marketing, autoresponders, and built-in landing pages let you automate essential tasks and launch effective marketing campaigns.
On the other hand, advanced analytics make it easy to track conversions, leads, and ROI.
MailJet is an all in one tool. It is web-based and allows for promotional and transactional campaigns. In addition, you can monitor in real time with advanced reports and thus ensure a good delivery rate, since the service chooses the best IP address for emails .
This platform combines, in a single application, two types of emails necessary for any company:
- Emails related to marketing campaigns, such as offers or new products.
- Transactional emails, such as order confirmations, shipments made, etc.
Easymailing is a very intuitive and easy to use Spanish email marketing tool. It is focused so that the daily work in it is easy for companies with fewer resources or digital knowledge .
Among the different functions it offers, it has professional, responsive and customizable templates designed to generate the highest number of conversions. In addition, it also allows you to manage subscribers through web forms and generates reports and statistics to optimize campaigns.
Active Campaign is a not so well known tool in the world of marketing automation, but certainly one of the most affordable providers for small businesses with very well designed software.
Emailing workflows are robust and easy to manage, and all of this data is synced with your built-in CRM to provide sales with advanced lead scoring functionality. This is a way of awarding points to individual subscribers based on the actions they choose. Once they reach the point threshold, the platform makes it easy for them to enter a new automation funnel or to be contacted directly by salespeople.
As you may know, Hubspot is the most integrated marketing platform on the market . Using your email marketing software is one of the easiest ways to design, optimize and send emails.
Client companies can create visually appealing emails without having to be an expert in the field. After selecting from dozens of features and actions, you can schedule the right emails to the right prospects at the right time. Hubspot also includes a visual editor that allows users to visualize workflows in real time, whether they're creating a simple tracking sequence or a complex journey of multiple stages and routes.
Sendinblue is also an all-in-one platform that covers different types of business communications. Includes email, SMS, Facebook, chat, CRM, etc. The goal of this platform is to help companies find their customers . They make it easier for businesses to focus on the important actions and to make the rest of the tasks automatic thanks to automation.
With this tool it is possible to create very professional looking emails in no time, starting with a template or creating a new design from scratch.
Aweber is another one of the best email marketing tools . Also one of the leading platforms in the market for small businesses. It has more than 20 years of success helping more than a million clients worldwide. Its goal is to make it easy for businesses to connect with their prospects and customers through simple email marketing software. It offers the possibility of:
- Quickly create responsive pages
- Upload and manage contacts
- Send effective emails
- Analyze the results All without having to be an expert in the field. Like other tools on this list, it offers a drag and drop editor, list management tools, and analytics reports.
One of the most unique features of this tool is event management and the ability to manage invitations, registrations, or tickets. During its twenty years of operation, they have been adding various functions that have differentiated it from its competitors, such as surveys and campaigns on social networks .
All of these features add to the long list of email creation options available. In addition to automations and recurring informative newsletters. They have a marketplace with over 400+ apps and integrations to suit even the largest product niche.
It is a tool that allows you to manage email marketing and SMS shipments. Also publish landing pages for campaigns. Acumbamail offers payment options geared towards the specific needs of users and even has credit charging for when you only need to use it sporadically.
It is an easy, fast and intuitive option. The tool is completely in Spanish. In addition, it has very useful features to make email marketing strategies more efficient. For example, sending your subscribers at their best hours.
CheetahMail or Cheetah Digital is another one of the best email marketing tools . Focused on the design and sending of emails, it also incorporates the possibility of generating dynamic content in messages and advanced analysis and reporting.
Thanks to this platform, anyone with minimal knowledge in the field can design service or personalized transactional emails and newsletters, since it has the possibility of using advanced segmentation tools that help you send emails to the subscribers you want.
Finally, in the list of the best email marketing tools we have Doppler. It is an economical and simple platform for mass mailings, newsletter design or segmented and personalized mailings.
It has a quick and easy to use template editor with hundreds of them to choose the design that best suits the needs of each business. In addition, it is a platform 100% in Spanish whose support team has all the means to communicate, which is undoubtedly a great advantage.
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And if, in addition to knowing the best email marketing tools, you want to become an expert in the field and create and launch your own email strategies, as well as obtain knowledge about digital marketing in general, study with the Master in Digital Marketing, Analytics and UX . Learn to define, plan and control online recruitment campaigns efficiently. We will wait for you!