- What is web traffic?
- Types of web traffic
- free strategies
- paid strategies
- Related content
It will not help you to have the best online store if you do not bring traffic to it. And in order to increase the web traffic of your e-commerce you have to carry out these actions:
- Optimize your site for search engines (SEO)
- Create a blog and post frequently
- Guest posting on third-party blogs
- Take advantage of social networks
- Include your site URL in the email signature
- Participate in forums relevant to your niche
- Use Google Ads
- Create ads on Instagram and Facebook
- Carry out email marketing campaigns
Of these 9 strategies, 6 are free and, if executed correctly, will allow you to increase the sales of your online business .
But before going on to detail each one, let's see what web traffic is and how many types there are.
Web traffic refers to all the activity carried out by users on a site , that is, the total number of times they access to visit a website, either to view a single page, to view and navigate the site or to do any certain action.
Now, these users can access and generate traffic to a specific website in various ways: from a search engine such as Google, through a link on social networks , the advertising banner of a news site, among other channels that we will see below. .
There are at least 6 sources through which you can generate visits to a website . Let’s see in detail what these types of traffic are:
1.Organic : that is, those visits that reach a page without having invested money in advertising; It usually happens through a search carried out by the user on Google and, if the contents are optimized for search engines (SEO), they will appear in a favorable position on the search engine results page.
Paid – Refers to traffic that comes from ads served through Google Ads and Facebook Ads .
Direct – Occurs when the user types the address of your brand's website in the browser and accesses it without clicking elsewhere; This type of traffic is very valuable, as it means that the person is looking for your company in particular and is closer to conversion.
👉 Keep in mind that this type of traffic can also reflect accesses that have nothing to do with the previous explanation, because tools such as Google Analytics fail to identify where the user came from and finally classify it as direct traffic.
Referral or reference traffic : that is, those visits that come to your website through a link to your page that appears on other websites .
Social : is that traffic that comes from social networks.
Email : refers to the visits that come to your website through links spread through email marketing.
Positioning your site in the search results of Google and other engines can help you generate large volumes of traffic for free.
Remember that each page of your site must have an HTML title tag and a description meta tag that is unique and relevant to the content of the page.
If you want to learn more about SEO strategies for your site, we recommend you read the post with 9 SEO tips for ecommerce .
Once your site is ready, don't wait for Google to add it to their results, submit your site to Google .
Having a blog is an effective way to generate traffic since it not only allows you to generate content that will be included in search results, but also the publications can be shared on social networks, thus increasing the reach of your brand and generating new visits. .
However, for this to happen, it is essential that you generate publications that are relevant to the interests of your audience. Do not limit yourself to news or offers from your company, think about what your target audience is interested in.
Also, avoid copying content from other sites. Generating unique content will allow you to maximize the impact of the publication, increasing the links to it and the number of times that the article is shared .
Once you define certain topics that you would like to address, use a keyword tool to title your articles in a similar way to how your audience searches for said content.
Regarding the publication frequency, we suggest you create new articles every 2 weeks.
If you've identified blogs that are relevant to your target audience, you can contact them and offer to write an article . Since you are a guest author, you can include a short personal bio along with a link to your site in these articles.
This technique has two benefits:
- Blog readers will see the link to your site and some will visit it.
- This link will also help you to position your website in search engines.
Create profiles for companies on social networks where your target audience is, and do not forget to include the web address (URL) of your site in each of them!
As in the blog, the most important thing is to generate relevant content for your audience and publish frequently.
However, whenever you share one of your products or an offer, do not forget to include a link to your virtual store . Otherwise it will not increase your traffic.
You probably send emails frequently. A trivial way to take advantage of these emails in order to increase visits to your page is to add the web address (URL) of your website in the signature of these emails.
Services like Google Apps or Outlook.com (previously called Hotmail) allow you to configure your signature.
You can apply this to both your personal email account and your work mailbox.
It is likely that your audience uses a forum to discuss different relevant topics. Identify those forums that bring your audience together and participate actively.
As long as it makes sense for the topic being discussed, you can include a link to your website or blog post. But beware! Avoid SPAMing and posting links that have nothing to do with the conversation that is taking place.
With Google Ads you will be able to publish ads in the Google search engine, positioning your brand whenever your potential customers look for the products or services you offer. Because the ad is shown only to users who requested your products, this traffic is of high quality .
Both Instagram and Facebook allow you to run ads by targeting their more than a billion users by country, demographics, and interests.
However, if what you want is to generate traffic to your site, when choosing the type of ad, remember to promote your web page and not your page on the social network .
Learn how to advertise on Instagram and how to advertise on Facebook with our free courses. 😉
Doing email marketing campaigns can also help you increase your number of visits. For this, you can hire an agency or, if you already have a subscriber base, you can create them yourself through tools such as MailChimp or Emblue. Of course, do not forget to include at least one link to your website.
In any of the cases, we recommend you read the post with keys for an effective email campaign and download the following free ebook. 🙂
Finally, as we always recommend on this blog, measure the traffic you generate from each source by installing Google Analytics on your site , and then set up goals and funnels to find out at what stage of your buying process your customers leave your site.
Start today to put these tips into practice in your online store. And if you're not doing it yet, start selling online professionally with Tiendanube! You can try the platform for free for 30 days. 😉