Do you have an e-commerce and you can't sell everything you'd like?
“I want to sell online” is one of the phrases that most of us have thought of but we know that it is not an easy task. However, learning to sell online is the future of business. We must give a 360-degree turn to our business models to create appropriate strategies and thus boost online sales.
The success of an online store depends on several factors . On the one hand, the digital presence is important to provide valuable content to your community, just as you must optimize the platform from which you offer your products. If you are interested in learning more about web page design, we recommend you read our blog on 7 key elements of your online store , click here to read it.
In this article we suggest 8 actions and activities that can help you increase your online sales.
1. Social Networks
An effective presence on social networks will help you create a community interested in your brand, product and content. It is not necessary to be present in all the social networks that exist today, we recommend you focus on where your target audience is.
It is important to have a social media strategy and not just post for posting. Having a post calendar will help you be more organized when doing this task. Today social networks are the fastest means of communication between the customer and seller. Therefore, do not leave questions or complaints unanswered, try to get customers who add value to your content. Do not forget that social networks are viral platforms that can work for or against your online store.
2. Campaigns
E-commerce also needs monetary investment to perform better. Creating campaigns on Facebook Business and Google Adwords will help you grow your online business exponentially. To achieve this, we recommend setting a monthly budget to use on these platforms.
Another of the important issues within the configuration of the campaigns is to identify the objective of each one of them. That is, if you want to generate traffic to your online store or to your social networks, generate conversions, visits to your store, among other types of objectives that you will find when configuring your campaigns in the different tools.
3. Optimize your website
If you already have your online store available, it is important that you maintain it from time to time. We want to get recurring customers who don't get bored of our content and images. Therefore, changing and dressing your online store at each time of the year is one of the most recommended activities in the world of e-commerce.
4. Content Marketing
Interesting, useful, entertaining content that helps your potential customers will give your brand many benefits. There are two types of content: Educational and Informational and Entertaining or Fun. Evaluate which one suits your strategy and offer the most content possible. We should not only be interested in selling a product, but in creating a brand. After all, your client will end up in love with your brand and will not want to change it.
A good content marketing task is blogs, videos, images, infographics, among other tools that will help you communicate with your client.
5. Mailing Automation
Keep in touch with your clients, sending emails frequently is the best option to remind your community that you are present.
Once you have subscribers in your database, you can start creating newsletters that add value. It is not advisable to send the same newsletter to all your subscribers. The data is for you to use wisely. For example, if you are going to talk about a product that some users have already bought, do not send it to them. Email marketing is very effective with proper segmentation, otherwise you may find yourself with high bounce rates.
If you want to start creating automations and sending emails to your subscribers, don't hesitate to use Klaviyo as your drawer tool.
6. SEO and positioning
The first step is that your website does not contain duplicate content with other internet pages. We suggest using the Copyscape app as an online tool to analyze your content.
On the other hand, keywords in your business are very important as they are used in texts, pages, images and product descriptions. Study and analyze which ones are in your market niche and the level of competition. To do this, we recommend using the Google Analytics or Google Trends keyword planner.
If you use Shopify, rest assured, the platform already helps your SEO to be better qualified in the Google ranking.
7. Analyze
From time to time it is convenient to measure the results of your entire online strategy to know if what you are doing is being effective or if you need to make some changes. You can be guided by the statistics provided by social networking applications, Google Adwords, Facebook business and Google Analytics.
Do not forget to measure conversions and analyze how much the sale costs you on the different platforms. Knowing what the KPIS of your strategy are will help you make better decisions and distribute your monthly budget better on the different advertising platforms.
8. Customer service
The fundamental part of any business should be; listen to the client, take care of him, attend to his needs and make things easy for him at any time . Always try to generate confidence in the buyer and that his experience is always satisfactory. It is important to always be clear and tell the truth to your client. The delivery times and return guarantee are aspects in which your client must be happy so that you can achieve loyalty with a single purchase in your online store.
Remember that it is important to test, make changes and always create your strategies thinking about the image and values of your brand in order to increase your online sales.
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