The loading speed of your site has become a vital issue for positioning 💡 As each element you add to your site will directly affect its loading speed, we recommend that you carry out an analysis of what you are going to include on your site and understand that the problem loading of a website can be caused by various aspects.
Speed directly impacts several factors in your business such as conversion, SEO, customer trust, and the cost of your advertising. It also influences how they interact with your store from a mobile device. It is very important that you maintain a good loading speed, always keeping the focus on the client 's UX .
🔥You cannot sacrifice speed for negative user experience, both have to go hand in hand. Google shared that the loading speed of a site directly affects the bounce rate, this can increase by 32% if the Page takes more than 3 seconds to load.
To carry out this test, the most used tool is Google PageSpeed Insights , a free tool from Google. It is very easy to use and gives you speed on both desktop and mobile. The interesting thing about this tool is that it gives you a score and gives you recommendations where you can improve to achieve greater optimization.
If you use SHOPIFY you get a daily update which is available in your store admin. This value will be obtained based on the data obtained from Lighthouse Performance, the page of your product with the most traffic in the last 7 days and the page of your collection with the most traffic in the last 7 days. Where 50 is good and 70 is excellent.
- Use the Shopify applications with moderation, we know that the integrations facilitate and help you in managing your store, but use and optimize its use in those that provide you with the help and solution you need, since its excessive use will affect the speed loading of your site. When choosing which app to use, choose apps that are built responsibly, which means that the developers have made it a priority to keep the code short. And do a speed test before installing it and another one after, there you will have a clear view.
- Images, these directly affect the loading speed of your site. Make sure they are compressed, avoid carousels. Sets a preset image width and height. This allows the browser to only download the image that best fits the screen size of the device the user is using. If you use Shopify will already provide you with a CDN for your static assets, you won't have to worry about setting it up. Images account for between 50% and 75% of the weight of the entire site. To reduce the size of images without losing their quality, you can use Photoshop or other specific tools such as Tiny JPG or Tiny PNG.
- Use popups sparingly. This is not very well received by users, so it should not be abused. Also the 'Quick View' option for product thumbnails slows down many processes, so it should be removed whenever possible.
- Clean up broken links There are two recommended ways to find and clean up your broken links. The first is to create a custom 404 error page, which redirects the user to another correct URL and the second is to use a plugin that will help you find these broken links and help you remove them manually.
✅ This is a very important topic today as it will help you in the search engine ranking, follow these tips and you will achieve an excellent loading speed for your store. If you need technical help to run this audit for you, just get this task from our Tasky catalog.