- Basically, the more backlinks you have pointing to your site, the better.
- Question and answer media
- Guest Post
- Put links in the comments of related blog articles
- Broken link building
- Submit to blog communities
- Help A Reporter
- Link Recovery
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A backlink is a hyperlink from an external source that points to your page. And in the world of internet marketing and SEO, backlinks really matter. In addition to driving traffic to your site, dofollow links will also pass SEO juice to your site. Which means that you will rank higher on search engine pages if you have a lot of high-quality backlinks pointing to your site.
There are endless ways to build backlinks, but not all link building strategies pay off. Some strategies, like link farming, are illegal and will get your website penalized by Google, and some strategies just don't generate traffic at all.
So here I have compiled 7 of the best ways to build high-quality backlinks that will actually drive traffic to your site.
People have questions, and websites like Quora , Yahoo , and various Subreddits are dedicated to answering them. Take some time to create an account on each of these sites, then follow the topics, questions, or subreddits that are relevant to your niche. From there, it's pretty simple:
Step 1 – Browse through the questions and find questions that you can answer, even better if you have already written a blog post that answers that particular question.
Step 2 – Answer the question truthfully, using excerpts from your article. This is the most important step in the process: your goal should be to try to answer the question as directly and accurately as possible. This will inspire people to read the rest of your answer, whereas if you just focus on promoting yourself, people will ignore you. In fact, many Q&A sites have explicit rules about self-promotion that you'll need to follow.
Step 3 – Add a link to your article at the bottom of your reply. Readers should already be getting some value and information from your topic, but they should also be under the impression that your link will provide more information worth reading. The articles you create should be written with this in mind.
Guest posting is still a great way to get backlinks as long as the links are useful and relevant. Google is very good at detecting spam links ; therefore, the more you focus on high-quality content , the easier it will be to guest post. However, keep in mind that guest posting is a time-consuming process and you'll need to allow enough time for each post.
Step 1 – Find blogs that are in a relevant niche, have a high domain authority, and have a higher Alexa rank than your blog. The site should also allow dofollow links and have an author profile that adds some weight and authenticity. If the blog is not relevant or of high quality, it is not worth posting.
Step 2 – Contact the blog owner and build a relationship. You can subscribe to any of the newsletters they offer, follow them on social media, leave comments on their blog posts… don't be just a business trying to promote yourself. In general, the more you give, the more you will receive.
Step 3: Ask to publish a guest post after establishing your relationship with them and showing that you have things worth saying.
Step 4: Write an article that is suitable for your current audience. You should not focus on self-promotion; instead, emphasize a relevant topic and your own position on it. The reader should finish the article and feel entertained or educated.
Step 5 – If allowed, drop some links into the article. They don't all have to point to you – links should be added naturally, and there may be some added value in linking to your site alongside credible or any other high-authority sources.
Step 6 – Write an author profile for the post that has a link to your best subscribe page.
Now, you don't want to spam these links - Google will recognize and penalize them , not to mention how quickly blog owners will remove them (although regular, organic comments will be fine).
Basically, links should only be posted alongside meaningful comments and on relevant topics. Google alerts can help you identify good places to do this. Now, these links aren't very helpful in improving your authority, but they do bring traffic, and especially appropriate links can even be edited into the main article.
Here's Matt Cutts to tell you that as long as you don't spam links in blog comments, just drop links organically, you'll be fine and Google won't penalize you.
Step 1: Find articles related to the topic of your blog. As we mentioned earlier, Google Alerts can help with this, but the key point is relevance. The more the blog matches what you're doing, the easier it will be to add natural, organic links.
Step 2: Leave meaningful and valuable feedback. Don't just say "Hi, great post" and then post a link, that's spam. Instead, try to focus on one idea from the article, provide a nuanced and measured response, and end with a link to an article that continues your ideas and helps better explain why you feel the way you do. Remember, if you come off as authoritative and smart, people are more likely to click. Your audience is the other readers of the blog, and for them you should write.
This one takes a bit of effort, but it's actually quite effective at getting new links. When you're reading blogs, you can take the time to look for old, broken links that are dragging the blog down… and ask the blog owner to replace them with links to their own content. Most are willing to do so as long as their content is up to date and accurate.
Step 1 – Go to blogs that are relevant to your general niche. This is another case where you'll want a good partnership; Essentially, the blog must have a reason to link to yours.
Step 2 – Use a broken link checker to check for broken links within the blog. These may or may not exist; Due to the nature of the internet, it's basically impossible to predict how many there will be, but most blogs that have been around for a long time have some broken links.
Step 3 – Alert the blog owner to the broken links and ask them to replace them with links to your own blog. Make this easy for them by showing them exactly which pages the broken links are on.
Blogging communities are another great way to get the attention of people who are interested in reading blogs. Sites like Blog Engage , Inbound , GrowthHackers , and Bizsugar offer access to a larger community and can help you get a number of great links to your blog.
However, be sure to check out each site before submitting a blog post to it; Remember, you don't want to be associated with spam sites, and some blogging communities are just that.
Our personal favorite community for submitting content is Inbound.org . Inbound is a website that caters primarily to inbound marketers, who are in our niche and target audience.
I have generated over 2k views just by sharing my post in this community!
I have also received a lot of positive feedback from the community.
Step 1 – Find blogging communities that are relevant to your niche. (You may be noticing something of a pattern here: relevance is always an important consideration.)
Step 2 – Create a profile in the community and add a few links to your own page. Remember that links should give people a reason to follow them, not just insert themselves unaccompanied. No one will click on your links unless they have a good reason to, and making sure you give them one is one of the most important parts of link building.
Step 3 – Start interacting with the rest of the blogging community. Consider things like upvoting certain posts, leaving comments, and starting new discussions. Obviously, the type of conversations you'll have will depend on the nature of the community: some are much more professional in nature than others, and you'll need to adapt accordingly.
Step 4: Post your own content and ask for feedback. Be sure to wait until you are a truly established member of the community. Once they see you as "one of them," it's much easier to get people to click your links and listen to what you have to say.
HARO , or Help A Reporter Out, is another great way to generate quality backlinks from reputable news sites.
Step 1: Go to HARO and sign up for one of their plans.
They have many options to choose from, but if you are not sure about this, you can first subscribe to their free basic plan to try what HARO is .
Step 2 – Once you've signed up for HARO, you'll receive 3 emails a day from reporters asking for sources.
Step 3 – Find requests from sources you could help with, respond with your credentials, and provide helpful advice.
Help a reporter and get a high-quality backlink. Easy.
This is the last method and, like the n . #4 , it is often difficult to predict how many opportunities there will be. In essence, though, well-known blogs tend to get mentioned in multiple places without having links pointing to them, which is inconvenient if you're trying to attract new people. Link recovery is the way to fix this problem.
Step 1: Search Google for the name of your site. You may also want to use Google Alert to be alerted when new content is posted that mentions your site's name.
Step 2: Read at least the first few pages of results. You're looking for mentions of your site that don't have a link pointing to one of your pages (usually the front of your blog).
Step 3 – Email the site owner and ask them to link to your blog.
By themselves, each of these strategies is likely to only get you a moderate amount of traffic. Taken together, though, you should be able to create a significant number of high-quality backlinks that actually encourage people to click on them and read more of what you have to say. The better the links, the more likely it is that people who click on them will ultimately choose to convert.
However, if you feel that the 7 Ways to Build Quality Backlinks are too small for you, you can check out this list of 50 Ways to Build Quality Backlinks .
Finally, one last piece of advice: always create links for the person who clicks on them. Don't think of backlinks as a way to promote your business; think of them as a way to help the people who will click on them. As long as you focus on other people, traffic will come naturally, especially since this mindset will subtly influence your posts and make it clear that you are trying to help.
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