Today there are four types of voice search assistants: Ok Google, Alexa, Siri and Cortana.
Users have changed the way they search for content, as the years go by, technological updates look for something in common: the speed of finding a solution. Hence the voice search, in addition to its updates and improvements for Latin America. Even according to data from Internet marketing research company Comscore, this year 50% of searches will be done by voice and 30% of them will be done without a screen.
But in addition to the functionality of dynamic voice search, we must take into account that according to Google , 94% of Peruvians decide a purchase based on what they research on the Internet, so search engine optimization with SEO is a priority for many. e-commerce and brands. But how does voice search affect SEO? There is no data to show that it can be affected, but good technical SEO applied to your website can make you appear at the top of Google searches and that puts you at an advantage in a voice search.
Considering voice search in your marketing strategy can make you aim to offer a better quality of user experience with your website. You can get a step ahead of your competition in something that, although it is new in Latin America, is used more every day. Voice search is really useful for ecommerce, even pioneers in online voice sales like Amazon are already used to being found by this method. And it's not new, as international consulting firm OC&C reported that voice-powered commerce accounted for $1.8 billion in US retail revenue in 2017 and predicted that by 2022 the figure will reach $40 billion. This after Amazon sold more than 2,000 products by voice search that same year.
Appearing in the zero position of Google can mean a great possibility of being chosen, because your content would also be considered very useful. But to achieve this, some things need to be applied.
According to Global Market Insights , sales through speakers with Artificial Intelligence will exceed 30 billion dollars in 2024, these speakers have become a lifestyle, as user comfort remains the priority. In this way, it is predicted for a future not far from this digital acceleration, that voice search will be repowered.
The great opportunity is that while this market continues to grow, your company will go one step further with voice search. Ecommerce by voice search is a reality demonstrated with figures, such as those of Amazon. In addition, according to a study by OC&C Strategy Consultants , the creation of trust that these devices have generated is a fundamental factor. 39% of consumers trust the “personalized” product selection that smart speakers offer, while another 44% With this artificial intelligence selection technology, they obtain valuable products more quickly.
✔ Make sure you answer the right questions. which ones are correct? the ones your buyer person is looking for. For this it is necessary to use long-tail keywords and also use terms more used by the natives of a place.
✔ Make quality content. Think about creating content that teaches or solves a possible problem. In any circumstances the content must be relevant, different and unique. But above all, it must provide answers to the user.
✔In the Voice Search it is recommended to use phrases in the contents, but above all to make fluid text. That contributes something in a natural and simple way, that is understood and invites you to read until the end.
✔Use snippets to get the first place in Google, because in the Voice Search only the first place is shown. So you have to fight for the number one spot.
✔Study your competition and discover what you can offer as extra data or how you could take advantage of something that your competition is not touching.
Although, as I mentioned before, you need to change the SEO strategy, to start generating content with long-tail keywords. It is also necessary that the content that is created be thought of answering questions. Why? Because the user makes his searches with longer phrases. It is also necessary to take into account other elements such as:
✔Take care of the intonation in your words: The artificial intelligence used by voice search is capable of understanding the intonation or mood with which certain content is written. So try that in addition to being fluid you can make the text have an intonation focused on your brand personality. Jovial, informative or colloquial.
✔Take into account the geolocation of your content, because most of the content searched for by voice search or voice searches is related to some geographical space, does it sound like a restaurant in Asia or the nearest sushi restaurant? It is that the vast majority of people ask this way in search engines. An extra piece of information is that you create a Google MyBusiness business file, because it helps a lot to make certain content visible.
✔The number of words the user uses to search for voice search has grown and now looks a bit more like people asking people questions. In other words, they are no longer simple like: Restaurant nearby, but more aspects are added that make it specific. Current voice search example: Pet-friendly vegetarian restaurant.
✔Use idioms, because in the voice search the searches are with specific words. Even typical words from certain regions of the country where you are are included. For this it is important that you know who you are talking to and how that person is used to searching for the content.
☑ Ok Google: "Hey Google" is a product of the famous company that seeks to improve the user experience. This voice assistant will accompany you everywhere and will provide you with solutions in real time and with very good precision for Latin America. And according to Google itself, it has more than 1 million shares at our disposal. Do you already use it? If you have android just say out loud "Ok Google!" and you will see how it activates.
☑ Alexa: It is an Amazon virtual assistant that came to the market in 2014 and is available in six languages: English, German, Japanese, French, Italian and Spanish. The peculiarity of Alexa is that it can control many devices such as security cameras and the light of a house. It was created to improve the user experience in many ways and is available for many types of mobile.
☑ Siri: It is an Apple artificial intelligence assistant that has stolen many hearts. Its launch was in 2011 and as Apple itself promotes it "Siri allows you to be connected without moving a single finger", you can even listen to that song you want to listen to but don't know what it's called. It can be used on different of your devices.