Blogs have been around for almost 20 years, since 1994 to be exact. While in the beginning it was primarily something people did to publicly share their creative writing, it has since become a powerful marketing tool for businesses of all shapes and sizes. In this blog post, we explain why blogging for business is beneficial and several ideas and resources are guaranteed to help you create the best possible blog posts for your brand.
There are many benefits to having an active business blog, although arguably the biggest benefit is increased online visibility for your business. Yooomweb has picked out seven benefits of blogging for business and marketing:
Every time you publish a new blog post on your website, it gives you an additional opportunity to appear in a search engine results page (SERP) and drive traffic to your website. Regular blogging for business also tells Google and other search engines that you have an active website that should be checked regularly for new content.
Creating authentic, interesting and useful social media posts every day can be a real challenge. A surefire way to help with content creation and increase website traffic is to promote your blog posts on your company's social media platforms. Every link to your business blog that you post on social media has the potential to be shared on the various social networks of your followers. This can help new audiences discover your website.
Every piece of content on a business blog helps generate more leads.
When blogging for business, each new post helps convert website traffic into new leads. This idea is really very simple. At the end of every blog post, there should always be some kind of call to action; something you want the reader to do after they finish your article. Often this will be an invitation to contact your business in some way. This call to action should be linked to a landing page that invites the reader to fill out an information form to contact the company or to receive some sort of free offer. The more people who follow this call to action, the more likely you are to convert the traffic into positive leads for your business.
Most business blogs regularly try to answer questions they think their readers and customers might have. Not only is this helpful for consumers, but it also puts your brand in the best possible light by establishing you as an industry leader. Readers will begin to see your business as one that consistently provides useful information to its audience. This practice goes a long way in creating trust between your business and the consumer, and trust goes a long way in business relationships . It's what keeps the consumer coming back to your brand and makes them more likely to share or recommend your products or services to those they know.
Building backlinks, or links to your website from another, is an essential part of search engine optimization, but it can also be one of the hardest parts because it requires some action. the part of others. Constantly blogging for business gives others in your industry the opportunity to link to your content. The more you post, the more likely inbound links are created. Without much content, this piece of SEO will be sorely lacking.
Blogging for business can deliver results long after the blog post has been published.
The beauty of blogging for business is that your blog posts have the potential to continue driving traffic to your website long after they've been published, especially with evergreen posts. While most of your traffic may come in the first few days of a blog post being published, once it ranks well with search engines, it will still be something people will come across when browsing. content search. That's why it's important to occasionally revisit old blog posts and edit them to stay current. Reviewing posts doesn't have to be a time-intensive effort. It can be as simple as replacing the old links and
One final way blogging for business can be beneficial is that it gives you the opportunity to share exciting company news with consumers big or small. It humanizes your brand, builds trust, and helps your audience see that you're not always selling a product or service. As a bonus, blogging about company news is generally much easier to write about than other types of content!
It is clear that blogging has many benefits for your business. But what if you're not comfortable enough with your writing skills to share them with an audience? Fortunately, writing is a skill that can be developed and improved with every piece of content you create. For those struggling with writing, here are some resources and ideas to help you through the process. With a little help, you can turn your blog posts into something you feel confident about and worth sharing with others.
If you're not comfortable writing for an audience, there are plenty of resources and blogging ideas to get you started.
One of the best resources for blogging (well, any type of writing actually) is Grammarly. It is a free AI-powered writing assistant that helps you create clear and error-free writing. Not only does it fix grammar and spelling mistakes, but it also guides you with style and tone suggestions. Plus, Grammarly's blog is a fantastic resource for any type of writing question you might have.
Although it's not a specific blog resource that you can use, I find it to be one of the most useful things to do when writing, especially when editing before publishing. Reading your writing aloud is the easiest way to find word repetitions, omitted words, and phrases that readers may struggle with. Although you may feel silly while doing it, it really is the best way to practice your writing. It puts you in the reader's shoes, and it's free!
For some people, finding an idea to write about is just as difficult as writing it yourself. Fortunately, there are blogging resources to help you. One of them is the HubSpot blog idea generator . With this free tool, you can enter names related to your business and industry and receive multiple blog ideas for the week. It's a fantastic way to take some of the stress out of regularly creating content for your website, especially if you're struggling to write in the first place.
If you're like me, for whatever reason, coming up with a title for your blog posts is one of the most difficult tasks. CoSchedule's Headline Studio helps you create titles for your business blog posts that are guaranteed to attract readers. It analyzes your titles, scores them, and offers suggestions on how they can be improved to drive traffic, engagement, and SEO rankings. I've found that after using it just a few times, I'm better able to find high-scoring titles without much help from the parser.
Finding the right rules for writing your professional blog posts can sometimes be difficult. There are conflicting recommendations for spelling, grammar, word usage, and punctuation depending on which style guide you choose to use for your business. A style guide is a set of writing conventions (or rules) for a particular industry, brand, or project. While there are many style guides out there (and your business can even create your own in-house style), the four main guides are:
- The Associated Press Stylebook (AP Style): Typically used in journalism, blogging, and content marketing.
- The Chicago Manual of Style (CMOS): Often used in trade and academic publications.
- America Psychological Association (APA) Publishing Handbook: Used primarily for scholarly writing and journals.
- Modern Language Association of America (MLA): Most commonly used by humanities writers and journals.
Each style guide has a book that is updated every few years. Since these guides tend to be quite large, I suggest you subscribe to your particular style guide online. Although there is a fee associated with this, it contains the most up-to-date information and most include an "Ask the Editor" section where you can submit a question or read questions and answers that others have submitted.
This resource is not for writing, but it is something that helps you make your business blog more effective. Blog posts with images perform much better than those without. Finding photo content that you are able to legally post on the internet can sometimes be difficult; However, 123rf is a stock photo site filled with royalty-free images, photos, and videos. There are fees associated with this site, but there are several plans you can sign up for depending on how often you will use it. Since companies that blog regularly are the most successful, a site subscription plan like 123rf provides you with a wide range of images to help your blog succeed. You can also check out plans on iStock and Getty Images.
Canva is another blogging resource you can use to add images to your posts. As with 123rf, this is not a resource for writing, but one for adding images to your blog posts. Canva offers both paid and free plans that allow you to create quality images for your own use. For those who are a little hesitant to create something original, there is a wide variety of templates that can be used and modified to suit your own needs.
Anyone can be a writer with the right ideas and the right resources. Although stepping out of your comfort zone can be difficult and painful at first, especially if writing isn't something you enjoy, starting blogging for business can help your business drive traffic to your website. convert that traffic into leads and establish yourself as an authority in your industry.