The presence of an instant messaging application like WhatsApp in our lives today is immense.
We use the platform to communicate with family and friends, to organize our appointments, as part of our work routine and (why not?) to buy products and hire services.
With this growing sales through WhatsApp, companies need to prepare to take full advantage of the platform.
Want to check out the best tips and practices to grab users' attention without being inconvenient or inappropriate?
Continue reading the post we prepared.
Why sell via WhatsApp?
WhatsApp is an application that today has more than one billion active users worldwide.
This factor alone is already relevant for brands to want to be present in this environment.
It's the chance for closer contact and through a platform that is part of the routine of many.
In addition, the consumer himself started to seek contact through this channel, due to the agility and practicality offered by it.
WhatsApp has already understood the potential of the tool as a sales platform and invests in this segment.
So the multimedia resources and functionality of the platform made available to businesses are other interesting attractions.
The market also follows this path, with various automation software and platform integration, which make customer service and the commercial approach through this channel even more complete.
How to sell by WhatsApp?
Selling via WhatsApp is an incredible opportunity, but some practices are recommended to be non-invasive, to convey a professional image and not end up harming your brand image.
1. Use WhatsApp Business
The first tip on this list is the use of WhatsApp designed for businesses: WhatsApp Business .
With it, features and facilities can be explored.
business information
With this platform format, you can add information such as location, contact, company segment, website link, description of products or services, as well as images that represent your business.
With this, those who access your contact already have a better idea of your brand and what you offer.
It is also possible to request verification of the contact, which gives more credibility.
Hang tags
This functionality, also available only on WhatsApp Business, allows you to organize conversations and contacts according to labels defined by you.
Strategy follow-up
Metrics such as the number of messages sent, delivered and read are made available by the platform.
These data help to understand the rates and receptivity of approaches made there.
2. Ask permission from your contacts
Want to avoid problems and send messages only to those consumers who are most receptive to your brand?
Make sure they want to hear from you.
You can do this in the first approach message and you can also ask them to register on the transmission line (we will talk more about these features) to receive offers, discounts, news and content.
3. Bet on the catalog function
Do you know the WhatsApp catalog functionality?
With it, you can create virtual showcases, with photos, description values and links to the products available.
This also attracts the attention of users and makes the shopping process faster, as the consumer identifies the type of product that interests him and if the value is within his budget.
4. Dedicate time to service
If you want to work with WhatsApp sales, you need to think about the dynamics that will happen there.
Whether through publicizing your brand contact or taking an active approach, your number will be known by the public.
With that, you need to have a professional or a service system, or else you will miss one of the main benefits of WhatsApp for the consumer: the agility in the answers.
5. Automate the processes
As we mentioned in the previous topic, the service can be done through a system designed for this, so that you do not depend on the work of a professional for this.
Through chatbots, the brand can create a script of responses and interactions, which is available at all times and which delivers at least one pre-service to users.
With that, the return is automatic, part of the doubts are solved there and your team can focus on other tasks.
In the active approach, you can also explore the transmission line functionality, to send the same message to several contacts at the same time.
6. Understand the customer stage
For these messages to work, whether they are sent by your team or by automation systems, they need to be aligned with the needs and interests of the users.
Think about the sales funnel and the maturity of each contact in relation to the purchase.
Otherwise, you could end up damaging the relationship and driving away opportunities.
7. Invest in Content Marketing
For contacts who are interested in more frequent contact, you can offer content that is relevant and of interest to this audience.
Multimedia resources such as photos, videos, audios, etc. can be used.
Remember to check the contact's interest in receiving this type of content through this channel, so as not to be intrusive.
8. Disclose your contact
Think of ways to publicize this contact channel and attract new users to the dialogue.
You can explore content marketing to get new contacts by offering an ebook, for example.
Another idea is to include the WhatsApp contact on the website and social networks.
Want more?
Use WhatsApp as a contact CTA on marketing pages and emails.
9. Be objective
When we talk about sales via WhatsApp, it is important to keep in mind that the content there, in any format, must be short and objective.
If a longer contact is necessary, schedule a contact through a call to resolve.
10. Discover other features
You can check all the details about WhatsApp Business on the WhatsApp website , including a help center.
There, you can explore all available features and understand how they integrate into your sales strategy.
An example is the Status functionality.
It resembles Instagram and Facebook Stories and can be used to spread information, promotions and advertisements about your brand there.
11. Use your audience's language
WhatsApp, even when used by different professionals, is an official channel of the brand.
Therefore, the language used by there must correspond to this language identity.
This language must also take into account the identification and connection generated with your audience.
12. Listen to the customer
Also use WhatsApp as an after-sales channel.
Due to the ease of responses, this is a relevant channel for surveys and feedback from customers who have consumed with your brand.
These insights are important to identify points of improvement and necessary investments.
13. Train your team
All these tips need to be not only in your head, but of all professionals who will make contact with consumers through the platform.
Invest in a best practices guide for your brand and WhatsApp sales training for your sales team.
Check out some more tips, now avoid or care to take in this sales channel:
Automatic message
The automatic message is recommended, but configure it in a way that doesn't make it too impersonal or cold to the public.
very long texts
As we mentioned, WhatsApp is an objective channel.
So keep the texts short and only write the essentials.
Don't worry about providing all the information in the first contact, as interested users will open up new messages.
Simultaneous sends with the same message or standard messages
Be careful with this type of automation, as it can be considered “spam” on WhatsApp and can even block your number.
Emojis are welcome, but in moderation
If your brand's communication is more relaxed, emojis are a nice resource to include in texts, but don't weigh your hand.
Too many emojis distract attention and give the wrong image.
Avoid images in the initial pitch
The first contact must always be in text.
If you send an image in that first message, the chances of the user opening the conversation is lower.
Not focusing on all sales via WhatsApp
WhatsApp is a support tool for your brand's sales, but you shouldn't bet all your chips on one channel.
You need to offer customer service alternatives as well, for those who prefer to contact you through other channels such as email and phone.
What are the company guidelines for WhatsApp Sales?
Finally, an important topic for those who want to sell via WhatsApp is to know the platform's usage policy.
Companies using WhatsApp Business must adhere to this policy and follow rules, not use for prohibited purposes, comply with data protection laws, etc.
You can check all the guidelines on the “ WhatsApp Business Policy ” page .
Explore WhatsApp to sell!
With these tips you can boost your sales results, improve customer service and understand your audience even more fully.
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