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What Is Video Marketing And Why Should Businesses Start Using It?

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In the world of digital marketing, there are different ways of transmitting a promotional message to the target audience of brands and companies. But without a doubt, one of the most effective and powerful resources to capture the attention of customers is video marketing . This visual resource can be used in different ways so that you can increase the sales of your business.

We explain what video marketing is and why you should start using it in your eCommerce.

What is Video Marketing

Video marketing is a tool that consists of resorting to the use of videos to publicize, promote, position or sell a product or service , in order to achieve the objectives set within a digital marketing strategy.

This resource is excellent for promoting your products or services on the Internet. It is not enough just with images and eye-catching descriptions: the videos have the particularity of showing more than what is seen in a simple photo of a product for sale. That is, you can, for example, teach the different uses of the product and show its different functions. You can even ask customers what they want you to do as a company, and then make a video about it. It can also give you a lot of play when creating content for your company's social networks .

Why you should use video marketing

Video marketing represents an excellent opportunity to attract large numbers of customers on the Internet. In the case of electronic commerce, the use of descriptive videos of the product or service is quite important in order to reach those potential customers.

The audiovisual material can show the product in action, or you can even create tutorials about the different uses of the product, how it should be preserved, etc. The truth is that video marketing is an important part of any digital marketing strategy that aims to give the website a better SEO position . In addition, by offering videos in the product sheets of your eCommerce you will be able to differentiate yourself from your competitors.

Video marketing with Filkers

There are different tools to enhance your video marketing strategies, but one of the easiest to use to create content is Filkers , a platform created in Spain in 2021 with the aim of making this a more accessible tool to be used by all kinds of eCommerce. And best of all: it's so easy and practical that you don't need prior knowledge.

  • Filkers, the Spanish tool that wants to democratize videomarketing for eCommerce

Filkers offers tools for the automated creation of product videos. These are supported by its live data technology , which allows online and synchronized access to all eCommerce products without the need to upload or download images, prices and titles.

Also, Filkers has a wide variety of more than 1,000 video templates, which help boost the creative process of each of the clients. In the same way, it has synchronization mechanisms with the information of the products displayed on the e-commerce website, as well as integration with the main CMS of the digital ecosystem: WooCommerce, PrestaShop, Magento and Shopify . Different web design tools such as blocks and widgets for Gutenberg and Elementor are also integrated. If you develop websites, you can use Filkers tags to compose your own HTML.

Do you use Canva ? Filkers directly connects your product catalog with the famous design app .

If you want a good web positioning with your eCommerce, a good video marketing strategy and with the help of tools, such as Filkers, you can achieve it.

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