What is organic traffic?
Organic traffic to a website or blog is all the visits that come from the results page of a search engine, such as Google, Yahoo, Bing or any other.
Organic traffic is what, on most sites, generates a greater number of visits and of better quality, since they are users with a certain interest in the topic of our page or blog. This differs from direct traffic, in which this does not come from a search for keywords, but because the user has directly typed the URL into the browser or has previously saved it in their favorites.
On the other hand, there is traffic from sponsored links, that is, paid ads, which are also not considered organic.
Why is organic traffic so important?
Organic traffic is critical to the success of a website and everything behind it: a brand, a company, in short, an online business (for example, a clothing and accessories store that sells exclusively over the internet), a physical business (a restaurant or hotel) or a combination of both (a physical supermarket that also sells online).
Its importance is not only quantitative (as already mentioned, it is the traffic that adds, by far, a greater number of visits), but also qualitative, since the visits that come to our website do not belong to any type of user, but someone with the following characteristics:
– You came to our page doing a search using some keywords or a phrase related (directly or indirectly) to our business or sector of activity.
– This is someone interested in the topic of our website or, at least, some part of it.
– You arrived at our page naturally and non-invasively. He or she came to us trying to find a solution to their need or problem, not the other way around.
The main keys to increasing organic traffic
To increase organic or qualified traffic to your website, it is necessary to define and successfully implement a series of SEO processes, techniques and strategies that take into account the different factors that influence the algorithm of Google and other search engines when establishing a position on your page, after user searches.
Such factors, due to their diversity and variety, have to do with the different areas of activity such as: keyword research, internal and external link strategy, page architecture, loading speed, etc.
The positioning of a page is a complex issue, so choosing the best keywords to increase traffic presupposes an intense exercise of synthesis and of discarding also important questions, in order to select the ones that have the greatest weight.
Based on these premises, this is our selection of 5 keys to improving our organic traffic:
1 – Define objectives and your persona (target audience).
In order to set a course that guides the content and design of our page, it is very important to be clear about what we want to achieve and who we are addressing.
2 – Use the contents from a strategy.
It is already known that content is king on the internet, but among the tangle of existing information it is complex to make a difference and have enough visibility. In order to have greater visibility, it is important to develop content optimized for SEO, based on a previous research of the expressions that most interest us and on and off-page actions.
3 – Do link building.
Links pointing to our website from other sites are another great way to generate quality traffic, as long as they are done using appropriate methods approved by Google, that is, they cannot be considered spam .
4 – Create responsive content.
All content created for a website must be able to be viewed with comfort for the user from any device. We cannot forget that, nowadays, much of the internet browsing takes place on smartphone screens .
5 – Practice analysis.
The monitoring and analysis of results are essential, using the appropriate KPI's for this. This allows us to optimize strategies and make necessary corrections.
Hiring a digital agency is the best way to improve organic traffic, since their projects cover all the points raised in this article.
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