SEO optimization helps you position your website in the first places of the search engine
We had already talked before about SEO optimization, about the ease of attracting more leads if the Inbound methodology is used. In this opportunity we want to talk about the advantages of optimizing metatags or metatags. These are intended to include referrer data about the page so that web search engines like Google can more easily track what it is about.
These meta tags can be all those keywords that identify content: author, date, title h1, h2 and h3, description and even the same Keywords. These belong to the HTML code of a web page that although they are invisible to the common user, they give visibility to your website in search engines.
The meta tags index the page by the titles, those by which they should find you on the web. If your ecommerce is well indexed, your content will come out in the first place when you write one of the keywords you use, which is why SEO tags are so important for each page with content. In this way, when a page has optimized goals, it can be more relevant, but it is not everything. Nowadays, other SEO steps are needed to be able to ascend to the first places of search engines such as Google.
SEO tags are information that the Google algorithm also uses to include it in its information base and take it into account when someone searches for something related to their keywords, also to classify your type of web page. These algorithms, in addition to seeing the quality of your content, qualify it.
The Search Engine Optimization (SEO) is made up of a series of techniques that are used to position. One of these techniques is to rewrite the HTML structure of a web page and ensure that meta tags are well placed on every aspect of a web page.
The most important tags for SEO are the main title H1, the secondary title H2 and the tertiary H3, although in sizes it is easier to see the difference. But it is important that you also know the task that each one fulfills for positioning. One piece of advice about any of these titles is that they should not be hyperlinked, because they should be quite important on their own, ie all the information. These are HTML header tags and are used as follows:
Title H1: It is the largest title of the page, normally this space is occupied by the keyword of a specific page and it is noted as the title that stands out the most in it due to its large size. For search engines, the H1 tag specifies the highlights of the content. In blog posts it is already placed automatically and it is important that only a single H1 is found on the page so as not to confuse the bots.
It is necessary for SEO purposes that the main keyword be considered in its structure, in some types of software the H1 is copied as the title meta tag that is used to appear in searches but it is better that they are written separately because the Second, it must meet a number of specific letters, which you can see with a SERP tool.
Title H2: These are the labels that are given to the subtitles of the pages. It helps a lot when you want to structure the content in a better way and in the case of search engines they are also easily tracked. Unlike the previous one, if more than two H2 can be used on a page, but they must be related to each other to be considered relevant.
For positive effects on SEO, the H2 tag helps to give more meaning to the text and show Google other Keywords for which you want to position. Although the keywords that are used in the H2 titles must be variations of the main one. They will really serve you to divide parts of the text or topics of the content that you are touching on a page. In writing SEO articles, it is advisable to use more than three H2 in the text, and it must be clearly related to what it says in it.
H3 Title: H3 tags are the smallest, they are not as necessary within the text but they help to divide different ideas that can be found in an H2. The keywords for which you want to position are also used in this tag and in general, long-tail keywords are used more. But it is not recommended to use it in excess.
In other words, the H1 tag is for the main titles of each page, example: Inbound Marketing Agency, the H2 are the secondary titles in which, in addition to using the main keyword, variations of it are used and in the H3, variations are used. Of all the keywords and semantics, one must be used after the other, otherwise an error may be generated in the HTML code. That is, never use an H3 before an H2 or an H2 before an H1.
In addition to the titles h1,h2,h3, you need to take into account other types of labels for the images and infographics that you attach to your content or images of the products. Every graphic element, in addition to being its own, should have a description, an alternative label (ALT) and an image title if you are allowed. Sometimes also for a better seo application to these pages, the url of the images is adapted to the type of content.
In general, they are quite important because they also make it easier for the algorithm to rank your photos in search engines and qualify the type of content you are publishing on each page. Did you know that you can position your content through infographics? Yes, but these must be well defined and identified with their labels.
✓Because they help you properly structure and prioritize content.
✓Allowing users to see content that is more orderly and richer to read.
✓If you do it the right way, it can help you position your content in the first places of the search engine.
✓They allow you to give a clear idea of what you are going to talk about on that page.
✓Prioritize the importance of each topic
✓They allow you to position the images of your articles in search engines.
The optimization of meta tags is very important for any new web page or ecommerce that wants to generate sales, since the visibility of a web page is important to be able to generate traffic organically. So pay attention to the details whenever you add new content to your page, make sure to optimize these SEO tags:
✓Title Pag: It is the label that is responsible for clearly showing what your content is about. Must be 50-60 characters for display in SERPs
✓H1, H2, H3: These are the labels of the headers of the content of the web page, their function is to identify the headlines from the most important to the least relevant. and in addition to those three mentioned above there are also H4,H5,H6.
✓ALT tag: The ALT tag or attribute is the image tag, in which you can describe what the product is about. It makes it easier for you to position the image and to read what it is about in case it does not load.
✓Meta description: The meta description can be included in the header of a web page, it is the short description of your content that reflects the essence of the page as such.