Being on the internet is essential for companies to reach more customers and better profitability.
That's because more than 130 million Brazilians use the internet, according to a survey by Tic Domicílios. Proving the immense sales potential in the online universe.
But due to competition, having a presence on the internet is not a guarantee of sales in a short time, as it is necessary to use methods to stand out on search pages.
And to help your business gain online visibility, use SEO techniques to position your website.
In this content you will know the main SEO actions and how they help your company to stand out on the internet.
SEO (Search Engine Optimization) is a set of techniques that aim to improve the positioning of a website in search engines.
According to a survey by Rock Content, 69% of Brazilian companies use SEO to make their website stand out.
It is very important to understand how search engines work. They have algorithms that analyze and qualify all domains that are on your page.
These algorithms are responsible for filtering everything that is relevant to the user when doing the search, ranking the best content for that search.
For a website to have results on the internet, it is necessary to know the two main SEO actions, which are:
On-Page SEO is a series of actions performed internally on the company's website. Among the internal positioning techniques are the content, title, meta description, topics divided between H1, H2, H3, H4 and the URLs (site addresses) present.
When the company produces high-relevant content, dealing with a transparent device or another topic that manages to attract the real attention of its audience.
But it is not enough to produce great content on the topic. You must have a complete mastery of the following frameworks:
- Use keywords that are part of your company in the content, such as “ office management ”, “dental whitening”, among others;
- Make a friendly URL of the content, replace the automatically generated numbers and put the title of the text, or the main keyword;
- Insert internal links directed to site content, or blog articles;
- Use the meta description. It gives more attractiveness to the content and brings a summary of everything that will be present in the text in up to 160 characters.
Off Page SEO is a set of external actions on the website. They can be made on other websites, blogs and social networks.
Not always the reader or lead (potential customer) will enter your website directly. But it is possible to implement methods so that it has access by other means.
Being present on other domains and on social media can help increase your domain's authority, making off-page SEO just as important as on-page.
If you invest in this strategy, you need to:
- Make partnerships with other blogs, either producing content, or exchanging links. It is very important that your content has keyword links aimed at your company, as it will attract people to your website or blog;
- Make comments on other blogs and portals, share links to your content as a complement to the reasoning of the text;
- Use social networks to promote your products and blog content, respond to all comments from followers, attracting more readers engaged in the content and social media page.
Adopting SEO as a method to make your website stand out in search engines is very positive for your company.
That's because it will have more visibility, due to the good ranking of its content in search engines.
According to research by Protofuse, on average, 90% of people access only the first 3 results that appear.
Being among the first three results is seen as reliable by those who search for something in the search engine.
In addition to high visibility, there are other benefits to adopting SEO techniques on your website, such as:
As a consequence of the high visibility of SEO optimized websites is the increase in the number of hits.
The greater the visibility of a portal on the internet, the more visits it will receive, and these users will be interested in your company's website.
With the site among the first results of search engines, there are more visits, depending only on the service to turn these users into customers.
The increase in sales is one of the biggest consequences of the high number of people on your company's website.
Not all users will come to your page and buy the solution right away, but you can use it to compare prices with other sites.
Therefore, invest in a quality service and answer the questions that readers will have about the price of the product.
The quality of service can be a differential, because treating the customer well generates a relationship of proximity and trust, fundamental in the purchase decision.
In the long term, SEO is an action that generates solid results for the company, mainly because it manages to attract people who are interested in the product/service you are offering.
Another great benefit of SEO is the possibility to monitor all actions, changing them according to the results.
In addition, SEO in your marketing strategy is cheaper than other advertising channels, such as TV, print and radio.
By now you must have understood the importance of investing in SEO in your online strategies.
So, be sure to invest in SEO and choose the best actions for your business, whether it's an industry, agency, or a dental clinic.
Stand out in the market and surprise your competitors, attracting more audience to your company!