Whatever the field to which you dedicate yourself, you have surely heard the famous phrase "content is king" , or its version in Spanish: "content is king".
This, of course, means that no matter how much love and dedication you put into the SEO of your website, your efforts will always be in vain if they are not accompanied by meaningful, quality and original content .
However, there is content that does not meet these parameters and that, far from being useful to our goal of positioning ourselves well in Google search engines, simply distances us from it .
That is why in this article we are going to define what thin content is , to make it clear what type of content benefits your website in terms of SEO, what harms it and why it is so important to pay attention to this matter .
Are you ready? Let us begin.
Thin Content means, in Spanish, "thin content" . Yes, its name already gives us a preview of what it is about.
Thin content is the content of a web page that has low quality .
Although many times it is believed that when creating a text for a website the most important thing is that it be very long , this is not entirely true.
Be careful, it is true that the best positioned contents are those with enough length , but this is not the only aspect to take into account.
In fact, the quality of the content in terms of the value it brings and the relevance it has for the user is much more important than how long it is .
This means that a post on a web page can have a post as short as 200 words, but accurately respond to the user's expectation . That is, what the user was looking for when he entered that site.
Therefore, thin content is not about the number of words, but about content that does not add anything to the user .
First of all, a clarification: let's not be alarmists . Thin content by itself will not ruin your website's reputation .
But beware: thin content becomes a problem when it abounds .
What does this mean?
That it is not really serious if one day you feel unmotivated or with little time and you generate a thin content. What is serious is that the proportion of thin content is greater than the proportion of good quality content .
Then you are in trouble, because in these cases the Google bots spend less time crawling your website and, therefore, your positioning worsens .
In conclusion, thin content is content of little relevance to the user and you should not abuse it .
Of course, in an ideal world you wouldn't use it at all , but we know that the world of digital marketing can be cumbersome and complex at times.
Before you start writing an article, you most likely (or the most recommended, at least) have in mind what are the keywords that you are looking to position through it .
Therefore, the most important thing to avoid thin content is to write relevant content about those keywords.
For example, if you keep a blog about your favorite hobby or about some topic that really appeals to you, you should be able to create content that you as a user would be interested in reading .
This way, it's easy to prove to Google that your site has quality content for their search engines.
Now, chances are you don't always have to write about something you're passionate about. Despite this, it is important that you ask yourself: how would I generate this content if this topic interested me a lot? And that you write your text from this premise.
Another drawback you may face is that you are writing about a narrow topic . This happens very often. We can not always write very long content about any topic .
In those cases, the fundamental thing is that you make sure that, at least, the content has an original introduction and a description as detailed as possible of the subject.
Here is a list of important tips to keep in mind when writing content for SEO .
- Write at least 300 words per page or per post
- Do not lose sight of your keywords, but:
- Avoid repeating the keyword that you have already used on another occasion, to avoid the risk of repeating very similar content over and over again. SEO cannibalization.
- Be careful: do not exaggerate with the use of keywords. If your text is full of them, Google will understand it as unnatural and will penalize you for it
- Don't forget to add images
- Always try to include links to authoritative external sites and to other pages on your own site.