Email marketing strategies are currently essential for communication between companies and their consumers, from promotional to transactional content. And, to maintain an efficient relationship, brands are increasingly using multimedia elements. Infographics are one of those items used in email marketing.
Do you know how to use this tool strategically and enhance the construction of content in your emails? No? Read this article and learn more about infographics and why this methodology is important for business emails.
What are infographics?
Of a journalistic nature, infographics are graphic-visual resources used for the presentation of information – often used to illustrate quantitative data, especially. The purpose of these elements is to synthesize content in a way that facilitates the understanding of the transmitted information.
In addition, infographics allow creativity when communicating and displaying statistics and help capture readers' attention, increasing read rates.
Another advantage: with quality information arranged in an attractive layout, the infographic helps the company build authority in its segment – one of the best ways to win customers. From there, it is possible to drive the customer to purchase through mental triggers – decisions made by the brain at the unconscious level. Example: if you are an authority on a certain subject and customers trust you, they will listen to what you have to say because you have mastered that subject. Thus, it is possible to direct the customer to what really matters. In the case of infographics, as they make reading easier, they also end up facilitating decision making.
Advantages of infographics in online content
When it comes to visuals, infographics are great for digital content. This is because they are faster to be consumed and generate more engagement than large texts – which are increasingly losing popularity with the digitization of services.
Want to know the main advantages of using infographics in emails? See below:
- Creativity and diversity when sharing ideas;
- Better understanding of the subject;
- Higher read rate;
- Dynamic reading.
How to build a good infographic?
Now that you know what infographics are, why they are used so much and what are the advantages of using them, learn how to build good infographics to put in your emails and improve communication with your audience.
Keep reading and follow the tips on how to make infographics that generate results.
Know what information to transmit
The first step before starting to produce an infographic is to idealize its objective, that is, what information will be transmitted. For this, know what you will talk about to prove the point of view presented.
Use the ideal infographic type
As it is a visual element, there are numerous possibilities of infographics that can be addressed in its contents, from lists, chronologies, flowcharts to maps and pie charts. Choose the ideal model that best matches the separate information.
Master the information presented
Considering that the vast majority of infographics used in emails use quantitative data, it is essential that you master the topic you are talking about. For this, look for reliable sources and information and carry out an investigation to ensure that all the data presented is true.
Create simple and informative infographics
Infographics are visual elements that must convey quality information with little amount of text and therefore must be concise and clear.
Remember that your reader's time is precious, so you want to make sure they understand your message easily. Therefore, avoid ambiguities and unnecessary details.
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