With the arrival of the metaverse , social networks are also reinventing themselves. Discover each of the new platforms that, without a doubt, are going to change the concept we have of social media up to now.
From the time social networks were invented to the present day, their definition has changed considerably.
In 1995, Classmates.com was created with the goal of helping people find old classmates from kindergarten, school, college or university. It could be considered as the first social network or social network in history. But it was not until 1997 that the first social platform was recognized as such: SixDegrees.com. This network made it possible to put friends in contact according to the degree of relationship they had, so that they could interact by sending messages.
Without a doubt, the origin of networks was characterized by the desire to bring people together. Today, this aspect still continues, although they have undergone constant evolution and many more intentions are currently contemplated.
Social networks, as we know them, could therefore be defined as a digital tool that allows users, whether individuals or organizations, to quickly create and share content with their audience or community. It is possible to share ideas, thoughts, information, recommendations, advertise and even buy a product.
For a business to have an Instagram, Facebook or LinkedIn account, for example, it means that millions of people have immediate, simple and convenient access to its products and services. For this reason, social platforms are an essential communication channel today.
According to the Digital 2021 report , people around the world spend an average of almost 7 hours on the Internet. Of which, 2 hours and 25 minutes are dedicated to social networks.
Therefore, having a presence in social networks represents a great transformation and innovation in the communication of companies since they are a habit in the daily life of customers.
In addition to the visibility offered by networks, the benefits they provide include the possibility of contacting users directly. A communicative advantage not only for the company but also for the client. They can also build a positive, trustworthy, and loyal brand image through collaborations or connecting with interesting contacts. Likewise, they allow to create closeness with the audience through the personalization of messages, offering an individualized customer service or participating in debates on topics related to the brand. Without forgetting, of course, that networks can influence consumers' purchasing decisions, depending on the reputation that is being built and, therefore, increase sales.
As already mentioned, social networks are constantly evolving. They adapt to the needs of the users and also to the trends of the moment, as the metaverse is now. For this reason, new networks arise based on a virtual universe such as the following:
It is a decentralized metasocial network based on NFT . All content published on it is automatically converted into a non-fungible token . Users can buy or sell publications quickly and directly at a fixed price or through auction, using their own currency, the WOOP (Woonkly Power) token. This network works with blockchain technology and the smart contract system.
It is Meta's virtual reality platform. Its users can create their own spaces, walk around with their avatars and interact with other people in a cartoon environment. To do this, they can be connected through specific virtual glasses owned by the company, the Oculus Quest Pro. Although, at the moment, it is in the testing phase and is only available to members of the United States and Canada.
Comments, likes, and other reactions to a post are revenue for the user. This is the purpose of the new application, in which its users can earn cryptocurrencies by interacting with or selling their posts as NFTs.
Similar to Twitch, it is a social streaming application for gaming, entertainment, and creative arts where you can engage in real time with the broadcaster or viewers. Although it is much less complex, fast and flexible. In fact, it is not considered an exclusive app for gamers , but instead seeks to allow anyone to talk about the topic they want, like a vlog. It has been created by two important former Apple workers, who maintain the philosophy of Steve Jobs, that is, that the products are as simple as possible.
It is defined as an “ethical alternative” to Facebook or Instagram. They share a very similar operation to these platforms, but with a difference. And it is that, 60% of its advertising revenue goes to global charities. About health, well-being, human rights, animals, homeless people or cleaning the seas and oceans, among others. Likes are replaced by votes, with the intention of encouraging the word "thank you" instead of "I like it".