Many times when one is working for big brands, some of them being a success story in the network, the new companies arrive asking for advice. The “sui generis” nature of a startup makes any previous experience meaningless, copying what others have done will not work, it is through innovation and the search for unresolved problems and needs that the key lies.
That is why if there is one piece of advice, a maxim in any digital marketing strategy, it is that a good product is the basis and pillar of any marketing strategy. Why?
If your product is good, we will be solving one of the great problems of SEO (and the competitive advantage of those who achieve it), popularity . In other words, users and media will talk about you, express their positive opinion, link you, you will appear in "reviews", comparisons, lists and various selections.
All of them will benefit our visibility in search engines, achieving the naturalness that many experts seek artificially. Obviously, if this is accompanied by a solid SEO strategy , the benefit will be greater, but for now we will lay important foundations that are also very difficult to obtain.
We must not forget that these positive comments also gain visibility in search engines by themselves, transmitting much more credibility than our official communications. On the contrary, if your product does not please, it generates frustration, problems, etc. We will fight against an army of dissatisfied users with hundreds of opinions "sneaking" into the results pages.
The great secret of social media strategies is that it is the users who transmit the brand message, not brands speaking on social media. There is no great mystery, if your product and their experience is good, you will recommend it, you will talk about it, you will take photos of it, etc. Generating the best and most effective form of advertising: the recommendation between people .
As was the case with search engines, a product with problems will generate indifference at best and very serious reputational problems at worst, producing the most harmful form of advertising: bad word-of-mouth comments.
All this is indirectly generating the most ethereal asset, but the most valuable for our brand: "branding", understood as a series of attributes associated with us and in this case positive.
Obviously having professionals in these fields will help you define your strategy and correct tactical implementation. But you as an entrepreneur, as a person who defines a product, are the specialist in your product and you must make it the best for the rest of the chain to work, and that must be the main "role" of an entrepreneur.