Search engine optimization is a complex process that is mostly achieved through continued work and review of successes. There are different SEO tools that make analysis easier for you and help you discover optimization potentials. In this article we have compiled the best!
Apart from the tools that we are going to mention below, there are also additional ones that will help you find your right keywords . However, in today's article we are going to focus on the field of SEO in general, so I am going to present you with a series of essential SEO tools (mostly free) for both beginners and more advanced.
Screaming Frog 's SEO tool is a website crawler that allows you to crawl your website's URLs and analyze the most important on-site elements.
You can download the software for free (to analyze a maximum of 500 URLs) or purchase a license to use the advanced features and have no limitation on the number of URLs.
The Spider Tool is powerful, flexible and capable of efficiently crawling both small and very large websites so you can analyze the results in real time. It collects important data that helps you find broken links, check for redirects, or detect other bugs on your website that limit visibility in search results.
Bonus: Crawling generates sitemaps that are added back to the Search Console.
Sistrix has set itself the goal of making the positioning established by Google transparent and easier to understand. For this reason, with the Sistrix Toolbox you can check the most important SEO performance indicators of any domain, regardless of size.
This is especially useful for competitor analysis as you can check what terms websites are on.
And it has something very practical: you do not need to install any software or spend time manually creating projects. Since 2008, the tool automatically collects important data from all possible fields, such as...
- Visibility in search results
- Search terms
- Incoming links (or backlinks )
- social cues
- Etc. All you have to do is access the results and evaluations from your browser.
Its ease of use added to the large amount of revealing information makes this tool one of the most appreciated SEO tools for years.
KWFinder is an outstanding tool for keyword research as it makes it very easy to search for profitable terms, provides interesting information about the search results, and is well organized at the same time.
Unlike Google's keyword tool, KWfinder shows the precise number of searches, even broken down into the last 12 months. This allows you to spot search trends and confirm assumptions about seasonal keywords.
For example, the search volume for the keyword “scarifier” is very low almost throughout the year but spikes right around spring.
Surely the specification of the SEO difficulty (41/100) has saved more than one person a lot of time and money.
This value indicates how difficult it will be to improve your own ranking, so SEO beginners and new online marketers can focus on simple search terms at first or steal the top position from the competition.
In addition, the intuitive operation and the amount of valuable data about the competition that KWfinder provides are decisive factors that make it one of our favorite tools.
Who knows what is going to happen, has an advantage.
This not only applies to chess, but also to your online success . Anyone who knows what the trend is or where the market is heading can react quickly and stay one step ahead of the competition. In this sense, Google Trends can be very useful.
Google Trends shows changes in search volume on different topics and keywords. Using this tool can keep your content fresh and give you that critical edge needed in content marketing.
Moz 's Link Explorer is an inbound link analysis tool with useful metrics that assess the strength of a domain's links. With the help of this tool you can compare the authority of your domain against those of the competition, as well as determine the number of incoming links and the spam score of your website.
The Link Explorer can be used for everyday navigation or for a cursory analysis of the competition. Once the browser plugin is installed , it will appear in the navigation bar. From here you can access the most important Moz features.
Ahrefs Webmaster Tools allows you to verify your website and check for over 100 technical SEO issues. The tool also gives you suggestions on how to fix them.
Upon verification, it also gives you suggestions to improve internal linking to improve your search engine ranking.
With this tool you can also check the organic keyword ranking of your website and find out who is linking to you.