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The AMP format

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What is Google AMP?

Accelerated mobile pages are made up of HTML, JS, and cache libraries that have specific extensions and features designed to make mobile pages load faster. This happens even if the pages contain other types of content, such as movies, PDFs, audio files, or infographics. It relies on lighter code, so your content can be stored in a Google cache. This cached version allows the page to be immediately displayed to users.

Why did Google launch the AMP format?

At the time, mobile devices were becoming more and more popular, but the loading speed of websites on these devices was often very slow. AMP was created to remedy this problem.

What is the history of the AMP format?

  • The amp format was created in 2015 by Google, in collaboration with some of the biggest websites in the world, such as Facebook, Twitter and LinkedIn.
  • Launch of AMP e-commerce in 2016
  • Arrival of videos in AMP formats in 2017
  • AMP stories are launched in 2018
  • Gradual end of the AMP in 2019

What are the benefits of AMP sites?

The amp format can help you:

  • Improve your website's load time on all devices, which can translate to more leads and conversions.
  • Make your website more mobile-friendly, which is essential as more and more people access the web from their mobile devices.
  • Streamline navigation on your website, making it easier for users to find what they're looking for.
  • Increase your site's visibility and SEO traffic in search engine results pages.
  • Google said AMP pages load four times faster than traditional mobile pages and use 10 times less data.

What are the disadvantages of the AMP format?

First of all, the AMP format can be difficult to implement. Second, the AMP format can limit your ability to customize your website. Finally, AMP may not provide the best user experience compared to traditional mobile websites.

How to implement AMP on WordPress?

The first step is to install the amp plugin for your WordPress site (AMP for WP). Once installed, you will need to create an amp template for your pages. The amp plugin will automatically create amp pages for all your posts and pages, but you can also create amp templates manually.

To do this, you will need to add amplification-specific tags to your HTML code. For example, the amp tag tells Google that this is an amp page, while the srcset tag specifies the sources of your page's images.

Once you've created your amp models, you can test them using Google's AMP validator. This will help you identify any errors in your code so you can correct them before your pages go live.

When your pages are ready, you can submit them to Google Search Console.

Why is Google stopping the AMP format?

One of the main reasons Google is abandoning the AMP format is that it wants to focus on other projects that will improve the mobile web experience for all users.

There are also other reasons why Google is discontinuing the AMP format:

AMP pages are not as user-friendly as they could be.
The loading speed of AMP pages is not always as fast as it should be.
The format is not widely adopted by website owners and publishers.
These are some of the main reasons why Google no longer supports the AMP format.

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