By creating an e-commerce store via Shopify, you save a considerable amount of time. Nevertheless, you are spending a hell of a budget! Between subscription fees, paid applications, marketing fees (Google Ads, Facebook Ads, etc.), many web entrepreneurs throw in the towel when they have barely started.
In the next few lines, we are going to share with you 5 tips to generate free traffic for your Shopify store. By applying them daily and consistently, your results will be significantly improved.
#1 Content Marketing
The first thing to do when you want to get free traffic is to create content tailored to the needs of your buyer persona.
Let's say for example that your Shopify store sells fitness items. What you need to do at this point is find all the questions your prospects may have in that particular niche and try to answer them. If you lack inspiration to improve the content of your sales pages, here is a framework that could help you:
- What is the product made of?
- What is the use of the product?
- What are the advantages ?
- Why should I buy it from you?
- What are the guarantees (delivery times, return conditions, etc.)?
Once your content has gained in quality, it needs to be optimized for search engines. After all, there's no point in having sparkling sales pages if they don't rank well on Google.
The best way to do this is to research the most searched keywords in your industry, and integrate them into your content in a smart way! There shouldn't be too many either, at the risk of being banned by Google for what it calls a delay.
To find good keywords for free, we recommend certain tools such as Google Keyword Planner or Ubersuggest.
Don't forget that Shopify gives you the option to customize the titles and meta titles of your sales pages from its back office. These should be concise and accurately reflect the use of each product.
#3 Lead Generation and Email Marketing
Email marketing is one of the most reliable sources of traffic and lead generation. Indeed, according to a study by Statista, 293.6 billion e-mails were sent daily in 2019. A figure that will reach 347.3 billion e-mails by 2023. Proof that this channel is still very used for communication.
To exploit the potential of this approach and increase the sales volume of your Shopify store, you can create a blog associated with it (which Shopify facilitates), and add lead magnets to it, or E-books with informative content. and useful for your audience.
This way, you can offer each of your visitors a free download of your lead magnet/E-book in exchange for their email address.
Once you have built a solid base of emails, you can use any email marketing software to send out weekly newsletters with interesting articles in the niche your audience is interested in, and include some of your products either in articles or at the bottom of emails.
You can automate the entire process in days, from setting up signup forms, autoresponders, and series of emails to send out after your client receives their Lead magnet/E-book.
#4 Create a YouTube channel
Here is a technique that few e-commerce companies explore, although it brings very convincing results! YouTube indeed remains one of the biggest, if not the biggest source of free traffic today.
By creating a YouTube channel and constantly posting content to it, you are exposing yourself to a large audience that is likely to land on your store. That's why we advise you to either publish videos of your products yourself or collaborate with other Youtubers in your niche. It doesn't matter as long as your content has value.
You also need to write attention-grabbing titles and thumbnails to get as many clicks as possible, and rank for your target keyword.
#5 Harness the Power of Giveaways
Who doesn't like gifts? Nobody...That's why you should think about running contests where a small number of people can enter to receive a free product. You can design your registration process as you wish.
For example, you can ask us to follow you on social media, to comment on one of your YouTube videos or to share one of your Instagram stories, etc. Once the winners have been selected, do not hesitate to ask them to share their experience. This gives you credibility and will encourage other people to participate in future competitions. Certainly you offer free products, but you gain in traffic and notoriety.
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