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SEO For Ecommerce: Strategies For Online Stores

These are 8 SEO tips that will help you position your e-commerce in the first places of the search engine.

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Search engine optimization is the daily bread of e-commerce in Peru and around the world, but of course a series of guide-type steps must be followed so that the true results of SEO for e-commerce can be seen. Long before the pandemic, online stores were already optimizing their web pages to make themselves known to the world and now that ecommerce is being promoted, it is more important to take into account certain strategies to go one step ahead of your competition and offer a good experience to your customers.

And don't worry, you have nothing to fear from SEO for Ecommerce , it is a faithful friend that if you learn to apply it you will grow more fond of it than your best friend. Before starting in depth to answer the How to do SEO for Ecommerce? We will take the first step by defining a little the function of SEO in an ecommerce.

SEO for e-commerce

SEO for ecommerce is the optimization of content on all the pages of your website. The main task is to guarantee the optimization not only of the copy but also of the correct choice of keywords or keywords with which you want to position. Followed by a full audit of your page to make sure you're meeting the optimal descriptions for all of your products.

SEO for online stores is a bit more about originality than methods, the steps are mostly guided by existing online sales platforms, so if you manage to master them and apply SEO to them it will be wonderful. But it must also be a work guided by the quality of your meta titles, descriptions and titles, in addition to the veracity so that your page generates authority. And even if it means spending a little more time on the page, I know it will be worth every second spent on your ecommerce.

With a good SEO strategy for ecommerce, the traffic of your account can also experience growth and if you make sure that the content of your pages is created to correctly inform and delight the user, you can also reduce the rebound effect of it. In this way, SEO for ecommerce can be understood as a series of tools that will allow you to reach more, but you must be the main person responsible for them staying with you. Like when an ad is placed in the newspaper and you expect them to contact you to offer them your product. So it is also important to give credit to Inbound Marketing in the strategy.

SEO strategy for e-commerce

Surely you have already read many references about SEO for ecommerce, but before saturating yourself with information that can sometimes be confusing, I am going to detail a list of steps that you should take to optimize your ecommerce and not die trying:

  • Research of the Keywords or Keywords
  • Correct choice of Keywords
  • How often should the keywords be typed?
  • Complete inventory of the website
  • Optimization of meta titles, description and titles
  • URL optimization
  • Category optimization
  • Image optimization To make much of this list, you need to have access to a keyword research tool. Of course, there are several that also allow you to carry out a decent audit of your website, such as Ahrefs, SEMRush and even Google Keyword Planner. And although they all require prior configuration with an account and user, they are quite intuitive to search and up to two of them allow you to view your level of competition to know what you are facing online.

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Keywords Research: SEO for an Ecommerce

People usually use tags to be found on the web, these tags will be your keywords and you must choose them according to your field. Google Keyword Planner tells you to always place a word that defines your e-commerce and as a result it helps you with synonyms for that keyword. So do the tools: Ahrefs and SemRush.

Another alternative way to launch the search for potential keywords is to do a manual content search, thus seeing the pages that occupy the first places in the search engines and the tags they use. Then the next step is the correct choice of Keywords.

Choosing the Keywords for an Ecommerce

The most common mistake of many ecommerce is the wrong choice of keywords or keywords, and with this I am not referring to the fact that they do not know how to categorize their online category. But rather that it costs them a little more work to target the right keywords to make themselves known. In this way, if we want to apply SEO for ecommerce, it is necessary to know how to choose the keywords to effectively position the content.

Here we must take into account the number of searches that a word has to know its level of difficulty. Example if you are starting with a vegetarian food ecommerce, surely you will choose all the keywords that name the word "Vegetarian food", but you must make your main keyword the one with which you can position yourself and not die trying.

That is, do not choose keywords with a high search volume, because the web pages you are competing with are usually already five steps ahead of you. Of course, this is just advice that you can follow if you wish, because we can all bet on the big fish from time to time. Then we can move on with a frequently asked question with SEO for ecommerce:

How often should the keywords be typed?

The idea is not about optimizing your content either, there is no specific study on the number of times you should repeat the keywords in a text. But what I can tell you is that Google does not do the positioning by reviewing the density of keywords that you use in your SEO strategy for ecommerce as a percentage, but rather in a logarithmic way.

In this way, it is recommended that you use keywords to tag or guide the content of your texts and not just to make them the protagonists of your entire content topic. Use tips such as the application of those Keywords found in your SERP`s, but aim only at the most important. Do not try to compete with several keywords, but rather use their variations or synonyms. So there is no specific amount of what you should use, just don't try to exceed the number of keywords you use by the size of your text. Remember that these are tags that help the Google search engine to find your website online, but if it sees that you are trying to "Play dirty" it will take you out of the game and penalize you in the last places.

Website inventory

In this way we can continue with another search as an SEO strategy for ecommerce, which I call a complete inventory of your website. It is not about making sure that all your products are loaded, but rather about reviewing each page of your website and seeing that they individually comply with the Keywords that you want to position and that its content is optimized to achieve specific objectives.

Sometimes the first page of a website is the one that steals all eyes. But since everything cannot be a facade, search engines make sure that your ecommerce has the basic navigation things before considering you safe and useful. In this way it is necessary that you start working with HTTPs instead of HTTP, the first is a secure hypertext transfer protocol, which is often used by accounts that handle personal data such as credit card data.

So as a piece of advice: use a secure information protocol in all your ecommerce . In this way, the user will not receive an alert message and you can also ensure that they can make purchases in your e-commerce without feeling insecure by leaving their data in the hands of your team.

Optimization of meta titles, description and titles

Then make sure to properly optimize your meta titles, descriptions and the titles of your website with the correct word extension and the use of the main keyword. For this step of SEO for ecommerce you can use external SERPs tools that will guide you in the creation of the texts and statements.

The description should not exceed 160 and the title 70 characters. They must be eye-catching and look for the user's click, but above all it must be real. Make sure to create a unique piece by piece, because people often look at product descriptions a lot before buying, followed by searching for actual images of what they will receive. In this way, try not to copy and paste features of your products from other websites, but rather to create original ads based on the brand information of the product.

In search engines you have the option to position yourself for your content and for your images, do not miss the opportunity to aim to achieve the objectives in both, because that is a fundamental part of SEO for ecommerce. If your website wants to compete with pages with greater authority, it is a very good option to also try to highlight your images and let them tell the user that you are different from others.

URL optimization for an ecommerce

The fun part of SEO strategies is creating optimal links, and for this composition you need to rule out in the audit that all your pages have short, clear-readable links and that they do not contain spaces, continuous numbers or signs such as the at sign. Why? Because the pages are clearer when from the link you point to what you want to achieve.

Although it may be a little more work, as part of another SEO strategy for ecommerce you must ensure that all your pages have adequate urls and go with the content theme. In addition, they do not have any of the aforementioned characteristics -@( ). It ensures that the permanent links follow the basic structure: the name of the content-the category to which it belongs and its subcategory if it has one.

Category optimization for SEO Ecommerce

It ensures that each product is on the right page, and that its category is consistent with what it really is. No one likes to go to a web page search engine and not find exactly the products they are looking for or similar. This is often seen as an error on the page and makes navigation on the page more tedious. To do this audit you can check the urls of the products one by one and make sure that the path is correct. It is important that each page has the appropriate category, sometimes this is a movement that you can copy from other web pages, seeing how they are categorizing the products you want to sell.

Image optimization for SEO ecommerce

I confess that this is my favorite part of SEO for ecommerce, because it gives you the opportunity to differentiate yourself from the rest. You can highlight your images if they are your own, original and optimized. To optimize them you must make sure that they have the correct name, the alternative label fills in and a good description is not superfluous.

In each of these specifications you can also make sure to add the keywords, so that these can be associated with all the content. But without overdoing it, it is ideal that the description be in accordance with what you want to convey with the graphic material.

SEO for online store

Dear ecommerce, the quality of your content matters, it is also an essential piece to position yourself in the search engine. Do not be lazy when creating your website, you must get down to work to ensure a unique experience for your users. In SEO for online stores, it is necessary to make content transparent and readable for your users, but above all, useful.

Similarly, if you manage to adapt your website to different formats, you will be optimizing traffic to your ecommerce. But you also need to make sure you create a lot of your descriptions and titles, so you can see good results. SEO for ecommerce is a useful tool that not only ends there, but will have to be modified as you grow and prepare to reach many more people over time. In such a way that you must also make sure that you do not have orphaned or duplicate content. If this is your case, you will only have to make the correct integration of those pages.

Orphan Content:

It is the content that does not have reference links to it or has broken links can be considered orphan content and it is possible that your website will be penalized for it. When you create a page, they usually use certain link strategies to create buttons that take users from one page to another with just one click. In this SEO strategy for ecommerce, you must make sure that you do not have pages without redirect links to them or that those links are misleading.

For this you can do a complete audit on your page and locate the links that are not working, place buttons to other content or make references in the texts with possible resolutions to other questions from users. Normally this usually happens with the oldest content on your website.

Duplicate Content:

Avoid writing about the same thing many times, do not try to compete for the same topic on your website. This can make search engines not pick any of them and pass by your site. If necessary, you must unify them so that they can be viewed without competing. Similarly with URLs, you can use the aforementioned tools like Ahrefs and SEMRush to help you identify these duplicate pages.

Electronic commerce in Peru

Commerce in Peru soared during this work break that had to be met due to the pandemic, but electronic commerce in Peru increased with this same stoppage and it is estimated that it will grow 200% with the reactivation of activities. The reason? After this pandemic, the new reality requires companies to adapt to the new security mechanisms and e-commerce allows people to continue living their "normal" lives from home.

But at the same time they must meet a series of requirements so that their products reach the consumer safely. In addition to that, customer service is one of the points that ecommerce that begin to emerge must take into account as a competition, in this sense:

How should ecommerce be optimized to provide a good service?

No buyer likes not having a response from the online store, so they must make an optimal journey to connect with their potential customers.
Communication must be optimal at all times, but above all useful.
Companies must be more rigorous with the photos of the items they claim to sell to avoid misunderstandings.
The protection of the data of each client must be offered and safeguarded by the company.
They must all have their own delivery service.

I hope you achieve all your goals and that after applying these 8 steps you can see the results materialized on the front page of the search engine.

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