If you don't have a high budget to invest in digital marketing, know that you can improve your Google positioning in organic searches to increase the number of visits to your website. This is possible through a strategy called SEO (Search Engine Optimization).
SEO is a strategy that uses several actions to improve the quality of your website. It is common for some people to get desperate following Google's guidelines to know exactly what to do to better position themselves. However, there is no reason for crises, Google has already announced that its biggest goal is to improve the user experience. So focus on that and your chances of success are higher.
Check out these tips that we have prepared for you who want to improve your positioning on Google and, with that, get more visitors through organic searches:
Develop good content on your website, whether on product or service pages, on a blog or in an article or news session. But attention: it is important that the content is unpublished, Google penalizes sites with duplicate content.
In addition, a site with good content gains authority on the subject and is valued by its audience. Write about topics that relate to your business and that can be used to convince your visitors that you have what they need .
It is common for people to worry about positioning only the Home of the site on Google, however, it is a mistaken thought. Your website has to be in Google search , but a services page or an article that talks about what the user really needs can be more useful and increase the chances of conversion.
It is also common for beginners to make the mistake of defining keywords for their business and applying them to every page on their website. With this, you will end up generating internal competition between one page and another. Have different keywords for the pages, according to the content present in each one.
Imagine that your site has ten pages with different or similar keywords. When someone performs a search, you have ten chances to appear in the results, regardless of how the user searched. Now, if you defined just one keyword the same for these ten pages, they will only appear when the user searches for that exact one.
Google itself offers some tools to help you do smart and effective SEO. Google Webmaster Tools is one of them. It offers important functionality to improve the configuration and performance of your website. In addition, it allows important tags and tags to be read by Google robots.
It's no use taking several actions to improve your Google positioning if you don't follow the performance afterwards. Register with Google Analytics and enter the tool's tracking code on your website.
Then, you just have to follow the development of visits, such as where the traffic is coming from, which pages they browse, how long they stay on the site and much more.
In order for Google to know exactly what content is on your page and how relevant it can be to the user, you need to make some important tags. One of them is the title of the images, use the keyword of the page as the title.
Headings (h1, h2, h3…) are tags that tell Google what is most important. Use h1 in the title, h2 in the intertitles, h3 in words in bold, for example, and other markings where necessary.
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