Digital marketing is an ally for companies to sell every day, helping to maximize results and achieve growth goals .
Here, you check out what digital marketing is and find out how it can help your company sell every day. Follow up!
What is digital marketing?
It is marketing applied to a digital environment, allowing the company to approach its target audience using different tools. Great examples are social media as well as websites, ad buying (aka paid traffic) and email marketing.
Digital marketing is also responsible for facilitating communication between company and consumer, contributing to it being fast, direct and personalized.
At the same time, it helps to strengthen the brand and generate more sales every day of the week, anytime , paying off the investment of time and money.
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How can digital marketing help you sell every day?
Currently, it is not enough to be online (having e-commerce, website and profiles on social networks). The reason for this is simple: there is a lot of competition and your potential customer will not always be able to find your products or services easily.
This is where digital marketing comes in! It works as a differentiator, allowing your company to stand out in Google search results and also on social networks.
It also helps your product or service to be found by your potential customer, helps you attract leads and build trusting relationships that will generate new sales.
And that's not all: it supports the process of making the brand a reference/authority in the segment in which it operates, which ends up helping to do new business.
To achieve these results, simply implement digital marketing strategies. There are several that can be adopted by the company, according to the objectives it wants to achieve.
Top digital marketing strategies
One of the ways to implement digital marketing is to adopt segment-specific strategies. Below, we indicate which are the main ones, in our view:
Inbound marketing
It is a strategy also called attraction marketing and its purpose is to make your company, product or service found by your potential customers.
Inbound marketing understands the pains and needs of consumers, seeking to establish communication with them and offer a solution to their problems (in this case, your product or service).
To achieve this result, inbound marketing makes use of another powerful strategy, content marketing.
Content marketing
As its name implies, this is content-oriented marketing. Its focus is to position your brand, service or product in the right place and at the ideal time of the customer's purchase journey, offering it as a solution to their problem.
In content marketing, the company creates and publishes materials with information relevant to its audience, helping to convert it and generate leads that can become sales opportunities.
The company can use different channels to publish this content, such as blogs and social networks. If you have a well-crafted strategy, you will be able to capture potential customers and increase traffic on websites or the number of followers on social networks.
It will also be able to become an authority in the market, being a reference of quality, seriousness and knowledge in the area of activity. With that, you will be able to sell more.
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E-mail marketing
Email marketing is a tool for commercial and relationship purposes with leads and customers, feeding them so that they naturally advance through the sales funnel.
This tool can be used for different purposes, such as brand strengthening, sales and relationships, achieving excellent results if used properly.
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SEO stands for Search Engine Optimization, that is, optimization for search engines. It is a digital marketing strategy aimed at getting your website in the best possible result on search result pages, without paying for the clicks you will receive (in an organic way).
It is possible to invest in on-page SEO and off-page SEO strategies, managing to optimize the content and structure of websites to make them more attractive and trackable by search engines. In this way, you increase the chance of having an excellent ranking.
Paid traffic (Ads)
This is the advertising strategy in digital marketing. It makes your site stand out, whether on social media or search engines like Google. But unlike SEO, traffic originating from Ads is paid!
Conversational marketing
This type of action encompasses every form of communication with the lead or customer. In addition to sending an email, other solutions are plugged into conversational marketing, such as Whatsapp (with human service, via robot or hybrid) and CRM. Adopting conversational marketing means having a complete map of all the possibilities of conversation between company and lead/customer and not missing anything.
Learn more here:
What is conversational marketing
Is Digital Marketing Expensive?
Compared to offline marketing, which is done on television, radio or print media, digital marketing is much more accessible.
It is worth remembering that buying spaces in traditional media has a very high price. In digital media, the initial investment can be considered moderate. Even if buying traffic via Ads, the minimum amount is more affordable than a space in print media, for example.
That's why investing in digital marketing is really worth it! Keep in mind that presence on the internet is full time, while on TV or radio it is minimal. This difference is reinforced for those who invest in SEO, as they will be ranked on Google whenever there is a search for a particular keyword.
Therefore, it is an investment that pays off, especially if the company implements well-structured digital marketing actions, with the necessary support (24×7 service, either with its own team or virtual service with robots, for example).
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How to implement digital marketing in your company?
Implementing digital marketing makes a difference in your company's results, helping you sell every day. But, not everyone knows how to adopt it and generate results.
Is this your case? So, know that to have good results in digital marketing, with achievement of goals and return on investment, it is essential to know how to structure and execute actions.
As the company does not always have a team capable of carrying out this work, there is a highly effective solution: entrust your digital marketing strategy to an experienced professional or agency . In this way, your strategy will be thought out in a broad and comprehensive way, always focusing on the goals you want to achieve.
The MMD agency has a trained and experienced team to serve you and help your company achieve results! We are specialists in inbound marketing, SEO and Ads , working with a focus on performance marketing. Take the opportunity to get in touch and implement excellent digital marketing in your company.
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