Currently, the internet and its contents are present in the ways in which we relate, buy, work, study and act. Therefore, more than ever companies need to be present in the digital environment. After all, it's where your customers are and will be for a long time to come. The concept of metaverse is one of the ones that has most affected the behavior of users and it is also a trend for the coming years in the Brazilian market. But, do you know what the metaverse is, how it impacts digital marketing and why it is attractive to many companies?
Read this article and find out what are the predictions of changes for the coming years in the online market and how you can keep up to date to keep up with the innovations of the decade.
Structurally, 'meta' means beyond, and 'verse' is short for universe. In other words, the metaverse can be understood as a “universe beyond”, the digital world that goes beyond what is real.
Therefore, the metaverse is a virtual world that is on the way to becoming part of people's lives. In it, users can access the system simulating a virtual reality, as if they were walking on the streets, entering buildings or interacting, only in a completely virtual way, as if they were inside a video game.
Considering that the metaverse is an almost real world in which people define relationships and interact in a much more active way than in current tools, it is easier to see that one of its trends is to bring forms of consumption to this alternative reality as well.
Large companies such as Google, Facebook, Microsoft and Epic Games, for example, are already eyeing the metaverse and have begun to invest to be present.
If traditional digital marketing already works by combining the physical and digital worlds to impact the lives of consumers, the metaverse arrives to leverage this and ensure even more immersive experiences. By the way, experience marketing should be the focus of the metaverse for customer acquisition, after all, some of the possibilities of the virtual world are:
- Greater interaction between users;
- Gamification of conventional processes;
- Experiences that simulate reality on digital platforms. See now how the metaverse will innovate the ways people consume and revolutionize the way they interact with the environment around them.
Social networks have become very popular since they became accessible to the mass because they enable interactions at a distance. With the arrival of the multiverse, these relationships become even more effective.
After all, avatars take the place of users in virtual realities and enable live interactions that mimic real life. In other words, it is possible, for example, for stores and marketplaces to simulate virtual purchases as if they took place in person, with the customer going to the store to buy the product – and thus ensuring better experiences and greater approximation between brands and their customers.
Another very important point that makes innovations possible is the mix between online and virtual advertising. For example, people can consume “traditional” advertisements such as posters, billboards and simulated banners on the streets within the metaverse system – however, without limitations of spaces and use of resources.
Undoubtedly, the metaverse is making its presence felt in the online market and, to keep up with these trends, entrepreneurs need to digitize their processes, define effective and more transparent communication with their customers and follow innovations in this area to begin to understand how they will impact their business. business and how everyone can ride this wave together.
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