Would it be possible to get your page to the top of Google with SEO for images?
NEWS SUMMARY:
– Importance of image in the SEO of your website
– Best way to optimize your images for SEO
– Putting image SEO into practice
Companies have not yet realized the importance of SEO for images and this is a great opportunity for your business.
They are inappropriately placing images on their website and blog and this is extremely harmful for SEO.
Increase your organic traffic without much of a headache just by doing SEO for Google Images.
With increasing competition and market competitiveness, relevant content is seen as an important weapon to gain organic positioning – SEO.
The popularity of Inbound Marketing and even Digital Marketing itself, has increased the knowledge of good practices within companies.
Even so, companies that do not have SEO specialists end up sinning in small activities and
miss the opportunity to further improve the positioning of their content.
It may seem simple and harmless to publish an image on your website/blog, but if you haven't applied
SEO techniques, they won't help you at all, on the contrary.
Yes, if you do your homework and SEO for images, you will be able to boost search engine results.
Pay close attention and take advantage while your competitors don't read this content we've developed to
improve and optimize images so that they can stay in the top positions of Google.
Importance of image in your website's SEO
Let’s now list some of the main reasons why you should start doing SEO for your website/blog images now:
1- Appear on Google search results page
When the user does a search for a keyword (which could be something related to what your business offers),
the search result presents the top content choices on the result page.
In these results, thumbnail images may appear that are normally shown in the right column and that describe the keyword entered.
This means that these images can lead a user interested in what you offer through
SEO to images you should do on your website or your company blog.
Speaking of which, we are now going to show you how to improve SEO for images and improve your website’s SEO, see below.
2- Best way to optimize your images for SEO
Use the correct form and SEO techniques for images so that your page has more quality and is able to increase the organic traffic of users to your site.
This means that:
- You must produce rich, complete and relevant content for your persona
- Use keywords that have search volume and low competitiveness
- Use links to other articles on your blog or website that delve into the subject
- Use links to other blogs that talk about the same content as yours
- Use responsive design and technology on your website
- Think about the user experience – UX
Think about the visual appeal of your website. He is extremely important right now.
Therefore, doing SEO for images is a smart way to improve processes and gain performance.
3- Increase organic traffic
We've talked a lot about the importance of increasing organic traffic for your business and we're
repeating it once again to make it clear that you should pay attention to this.
In order for Google Robots (search engines) to understand that your content is relevant and increase
your positioning in searches, it is necessary to apply the SEO technique for images correctly.
Being positioned among the first results of a Google organic search will give you a competitive advantage,
increase brand awareness, authority in the segment and will generate more leads for your company. See how important it really is?
Well, knowing these important reasons for the positioning of your company, let's learn in the next item how to optimize images for search engines.
Putting Image SEO into Practice
Let's get to the practical part of the content now. Watch this step by step so you can put into practice what you've learned so far.
Have a good quality image for your content
It doesn't matter the format, be it a GIF, an infographic, an article image, a banner, a video.
The rule is that it doesn't appear distorted to the user on your landing page.
Google will surely penalize you if your image is distorted because you are generating a bad experience for your user. Watch out!
Don't miss any details so the whole strategy doesn't get thrown in the trash, OK?
Have an image that matches the landing page
Don't have information that doesn't make sense within a page. Written, spoken and viewed content must be in perfect harmony.
Your images must be chosen so that the visitor understands the main idea that must be conveyed.
When you save the image, be sure to name it with keywords in order to rank better in Google searches.
Have image rights
Do not use any image. You shouldn't (and can't) get the image from Google and use it in your project.
To avoid negative surprises, always use proprietary images and/or images purchased from an image bank with authorization to use.
That way you don't run the risk of being penalized by Google, by other people who can apply in court and be harmed in various spheres.
Smaller is Better and gives more results
Think about your page load time. It's no use having a beautiful image that takes a long time to load and harms the user experience.
The shorter your page load time, the better a user's dwell time and experience with your brand.
So you don't run the risk of having a frustrated user and increase the chances of converting a Lead to your company.
Rename Your Images Properly – Very Important
Tag your images and have a better chance of appearing in the top organic positions on Google.
Forget generic or proper camera names, such as: bannerhome, banner01, image1, DCM-001, DCIM0045.jpg
You need to put your keyword in the image name to get good SEO for images on your website.
In this way, Google will be able to identify that that image identifies a term that was searched for by
the Google user and will present your company as a corresponding content suggestion.
Make an alternative text for the image and a very attractive title
Alternative text is always shown when an image fails to load for some reason.
Therefore, alternative text counts a lot to rank an image on Google and it is necessary to elaborate it very well, as well as the title of the image.
Take advantage of the fact that the Title and the text of the image can be different and use different keywords.
Remember not to exceed 6 keywords or 120 characters.
Doing this your image would look something like this:
This way you show Google the relevance of your image to the text and increase your chances of succeeding with SEO for images on Google.
Conclusion
Always respect good SEO practices so that your website or blog gets the best positions in Google search results.
Optimize your images to help your site rank in search engines.
Despite being something really ignored by entrepreneurs, especially those who are starting their journey in MKT Digital,
images are a fundamental point in the SEO strategy of any website/Blog.
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