With over a billion monthly active users, lower competition, and more engaged Instagrammers, it makes sense for businesses to use Instagram to market their products. Unlike paid advertising, using Instagram marketing does not require you to spend a huge amount of money. You can even use Instagram advertising to reach more people at a great rate.
Attract customers without appearing pushy
As a business owner or merchant, you can smoothly sell products and services to Instagram users without being pushy. Just post the right images with the right marketing message and see the magic spell. Most users turn to Instagram for referrals before purchasing a product. Instagram gives you the opportunity to turn these passive buyers into customers for your business.
Set up your business presence on Instagram
The Business Instagram account is not the same as a personal account on the network. When creating your account, use your business name for the account and write a brief description of your business. Next, work on your Instagram bio. Make it catchy and informative. Don't forget to place a clickable link to your website, landing page link, or call to action in the bio. Be sure to clearly state what your business really is and what you sell. But avoid being too salesy. Upload your logo or a professional image relevant to your business as your profile picture.
Post interesting content
When someone follows your business on Instagram, it means they are looking for value. This is where a content marketing strategy can help. You can either create value for them with your Instagram content, or with your offers, or both. Either way, use the power of images, after all, Instagram started out as a photo-sharing app.
Find creative ways to grow your Instagram and engage your followers. Consider posting beautiful, high-quality photos of your best-selling products or videos about how your products are made. Or create something original and witty to make the post go viral. And never forget to use Instagram Stories to engage your audience with exciting content. But avoid hard selling as it goes against the social culture of the network.
Grow your Instagram organically
Getting followers on Instagram is a challenge, especially if you have a new or small business. If you find yourself in such a situation, consider using an organic Instagram growth service. There are many Instagram promotional services that can grow your Instagram organically . These services can help increase your subscriber count. The good news is that these followers are real people who will engage with your brand to increase your reach and get additional followers. However, never use an Instagram growth service that sells bot-generated Instagram followers because they don't grow your Instagram followers organically. These accounts are not run by real people.
See How to Use SEO and Social Media to Grow Your Business
Expand your reach with #hashtags
Using popular and relevant hashtags is one of the best ways to reach more of your target audience. There are many popular hashtags all the time on Instagram. Choose hashtags specific to your business or create content that aligns with popular hashtags. When you do, people can easily find your business or content. This increases your chances of getting new subscribers.
Leverage influencer marketing
While having a business account on Instagram has many benefits, nothing can beat the power of Instagram influencer marketing if you can afford it. Do your research on who has more followers on Instagram and approach them to endorse your products on the social media platform. Don't forget to ask them to tag your business account in the post. This will not only help you increase your sales but also increase your Instagram followers. You are lucky if you have a friend with thousands of followers on Instagram. You can use them as influencers… for free!
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