Lead generation is important to turn the business around and create sales opportunities.
And many companies suffer from the generation of unqualified leads.
Some or even manage to generate interesting contacts, but end up struggling to effectively meet or approach all leads.
Chatbots enter this scenario, where sales automation comes to increase lead generation, qualify contacts and make the company grow in a scalable way.
According to Insider research, 80% of companies already use or plan to use some type of technology like this . Don't fall behind!
The chatbot is an automatic tool for service, communication, sales and, in addition, data storage.
It can be used to answer questions, support business processes, offer personalized content and even process payments.
As part of conversational marketing solutions , the chatbot simulates a human interaction, through pre-defined scripts and artificial intelligence systems that generate automated conversations.
Sales automation is a process of optimizing resources, seeking more efficiency, productivity and improved results.
It happens through automation tools, which transform manual processes into technological processes.
Some applications of sales automation are: service of leads, automatic approach, distribution of leads among sales representatives, triggering of automated emails, etc.
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Traditional lead generation can be done through offline actions (such as events or promotional actions) or, with digital marketing, through conversion pages and capture forms.
With a conversational marketing solution, the visitor is proactively approached while browsing the website, the system or even through other channels such as social networks and WhatsApp .
Thus, leads are generated without the need for maintenance work, after activating the tool.
By humanizing the interaction, leads feel more comfortable providing the necessary information when compared to a static form.
With the acquisition of relevant data, it is easier to know the profile of the generated contacts and understand if they are qualified enough for the commercial approach.
For this reason, it is so important to know the ideal customer profile and define the qualification criteria before setting up conversation scripts with the chatbot.
If purchasing power, location, decision power, and purchase frequency are qualifiers, for example, make sure the roadmap includes questions aimed at uncovering this information.
The chatbot for lead generation improves conversion rates, as it is more attractive than static forms and makes users more comfortable in providing contact data, through personalized service and a more fluid dialogue between brand and consumer.
As the tool is user-centric, it is able to deliver what the visitor wants, in the simplest and fastest way possible.
Plus, with data and behavior analysis, personalization of interactions as tailored to their needs, which also drives results.
You can also explore conversational marketing tools for answering and resolving queries, such as a more dynamic FAQ.
That way, you don't use your team's time for these simpler contacts — and you can focus your sales reps where they really need to be: closing deals.
With conversational marketing tools, the user or visitor can count on the chatbot whenever they need it, with automatic and instant feedback, available 24 hours a day, 7 days a week.