So, if you want to increase your sales on Black Friday, Cyber Monday, Amigo Secreto, Christmas and other “giftable” events that exist in the last months of the year, stay tuned. In fact, it doesn't matter if your store is physical or online, both need to apply online prospecting strategies to earn more. Not to mention that you can combine free and paid strategies to optimize the reach of your campaigns.
You might like this content: 10 Strategies for a Successful Black Friday
Where to find potential customers?
Search engines, social networks and platforms like YouTube have become the biggest platforms for searching for information about brands and products and also a fertile ground for companies that want to find customers.
Besides, who has never been in doubt about a product and ran to give it a “Google”? Or did you spend hours looking at videos of reviews about the desired product on YouTube? Therefore, videos are an excellent option to generate brand awareness and a powerful tool to help with the purchase decision.
Campaigns with previously static ads can become a digital storefront through video campaigns, becoming more interactive and increasing the chances of receiving clicks and conversions.
You need to find ways to engage your future customer as he or she searches Google to find the best deal and compare prices. Often the customer doesn't even have a specific product in mind, but a product category.
Therefore, you as a seller need to ask yourself: How does my customer search for the product? What are the keywords he types to find? Who is my client and what social networks is he usually on?
All this is essential for you to create an assertive campaign, whether for social networks or for Google ads. Knowing basic information about your product and customer will make you create campaigns that engage more and consequently bring greater results. Also read: What is persona and target audience? Find out here.
If your company is a physical store, after tracing all this profile that we mentioned above, you should add what we call Local Search , which is the search for a product or service within a certain region. With local search optimizations, you segment the target audience and your conversion rate tends to be higher.
5 Steps to Increase Your Sales at the End of the Year
In the first quarter of 2021, there was a 57.4% increase in online sales , compared to the same period in 2020, according to Google. The expectation now revolves around the last quarter of the year, with many seasonal dates.
Check out five steps to increase your sales :
Step 1 – Start early
Whoever leaves to announce their Christmas offers only in December is wrong. Today most consumers anticipate their price research and Christmas shopping. Most do this to avoid running out of a product they want.
Action tips: offer discount coupons, enter your product in the image search, Google Shopping guide, use and abuse fast and free delivery. For brick-and-mortar stores, the strategy is the same, but you must add a local pick-up option and extended opening hours.
Step 2 – Get Seen
Who never had an idea and went looking for references on the internet? Therefore, invest in inspiring content that arouses the interest of consumers.
Action tips: create quality content that shows your product in a common environment, make videos that show how the product can be used. Be on Google search (organic and Google Ads ), YouTube, Shopping and social networks, inspire your consumers with your content.
Step 3 – Win fans
Currently, in addition to simply making a purchase, customers seek to be aligned with the values of the company from which they consume their products. Does your company have sustainable attitudes? What issues does it advocate and support? This must be highlighted so that your customer becomes more than a consumer, a fan and a promoter of the brand.
Action tips: in addition to good products, customers look for agility and ease. 49% of customers prefer stores that allow them to make a quick transaction. Then, create deep links and review your purchase process. The easier it is, the greater the chances of buying. Don't forget to make your company values clear at all times.
Step 4 – Be flexible
Many customers who buy online want to pick up their product at physical locations, especially for those who left it to the last minute. Therefore, try to offer same-day or two-day pickup at a physical location.
Action tips: Insert your business on Google Maps, create local campaigns on search, display network and YouTube. Highlight products with immediate withdrawal and offer all your store information. So stay tuned, the retailers that sold the most in the last quarter were those that had an agile delivery system .
Step 5 – Be open to change
Daily, life goes through constant changes and the way of consuming too. Thus, your company needs to be open to new ways of selling. Your company's strategies need to rely on automated tools and insights to deal with the fast changes of the digital world.
Stock Tips: Your business needs to use an auto-update system for items to constantly change prices and stock, particularly to advertise through Google Shopping. Therefore, through the sales reports, it is possible to plan the products that must have a larger stock or those that need more disclosure. In fact, use Google insights to keep up with all the demands of your business.
Digital marketing is the key to increasing your sales
As we've already said, it doesn't matter if your business sells locally, physically or through an online store. All formats can benefit from a good digital marketing strategy for end-of-year sales.
That way, don't wait any longer to start enjoying all the benefits that digital marketing can offer your company. Invest in digital transformation for your business today. Do not know where to start? Get in touch and we'll help you.
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